SECRETS 032 – Sage Wisdom with Phil Lempert – The Supermarket Guru

What retailers and shoppers really want. How to get your brand on the shelf.  Dan and Phil candidly discuss market changes, insights, trends, small brands and the future of the CPG industry

If you’ve been listening to this podcast, reading any of my content, or going through my free course, Turnkey Sales Story Strategies, you’ve heard me say repeatedly, time after time, that you need to be an expert in your product, your consumer, your competition, the category, other categories that are associated and related to your products. In other words, what consumers buy when they buy your product, and the retailer. Not just one retailer, but every retailer you compete against. Every competitor, everyone on the shelf, the same shelf that you’re on. Well, the challenge that faces literally every brand out there is we get so busy, so immersed in what we’re doing that we get blinders on. We forget, or sometimes, just can’t see what is going on around the corner, in the next market, in retail, et cetera.

Today’s guest solves that problem. I am excited to introduce you to Phil Lempert, the Supermarket Guru. The reason that Phil is so important to this audience, to this message, is that he has been working for years now to communicate what’s going on in different markets, different retailers, across different channels, et cetera. In other words, Phil is giving you that unique opportunity to see what’s happening next door, in the next retailer, in the next category, et cetera. Phil’s content has just been amazing. He’s an icon in the industry. He’s been a featured speaker, a regular contributor to leading publications, and he puts outs so much content, honestly, I don’t know how he does it. His content is amazing. He has several different videos that he puts out on a regular basis. He has reports that he puts out, product reviews and other great insights.

I highly recommend that you visit his website to learn more about the resources that he has available to you. Phil is going to help guide you and help you understand, help you get a better picture of what’s going on beyond your market. Leverage his resources at retail. I’ve been using his content for years.

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Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

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By |2019-02-07T21:17:08+00:00March 21st, 2018|Podcast, Sales Story Optimization|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Connect with me on LinkedIn.

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