SECRETS 029 – TURNKEY SALES STORY STRATEGIES

Story telling is the most effective way to communicate. The power of a good story teller cannot be underestimated. This impacts every aspect of how and where your products are sold. Your brands success relies on how effective your story telling is.

This ground-breaking training will empower brands seeking to gain a significant competitive advantage.  It is packed with little known secrets, actionable insights and strategic solutions to teach brands how to avoid common pitfalls, expand their retail distribution, reduce wasteful trade spending, improve merchandising and identify key opportunities for sustainable growth.

Story telling is the most effective way to communicate.  The power of a good story teller cannot be underestimated.  The goal of any story is to paint a picture in the other person’s mind that they will remember.

Remember the game where you share a story with someone and they in turn share it with someone and so on? The story is usually  unrecognizable when it comes back around to you.

This is the challenge that all brands have.  Their message gets lost in translation.  It gets lost in all of the noise and clutter until it no longer resonates with retailers or customers. This impacts every aspect of how and where your products are sold. Your success relies on how effective your story telling as it is retold by your sales team, your broker, your distributor, the retailer, the shopper, and so on.

An effective story is one that connects your brand to the customer, one that builds awareness, community and loyalty.

That’s what this course will teach you.  It will teach you how to get your products on more retailer shelves and into the hands of more shoppers.

Download the show notes below

Empowering Brands | Raising The Bar

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By |2018-03-14T21:05:58+00:00March 6th, 2018|Podcast, Sales Story Optimization|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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