The cornerstone of every brand’s success is happy customers. Ensure that your products can be found where they shop. Nothing happens until someone buys your product & shoppers can’t buy what they can’t find. Learn to grow sales by increasing distribution
Today I want to talk to you about distribution. This show is for anyone who wants to get more sales out of their dollars.
Distribution is the one thing every brand struggles with, regardless of their size. The difference is that the big brands don’t feel the impact as much as the small brands do.
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales is getting your product into the hands of more shoppers and is critical to increasing sustainable food production and sales. So what does this mean and how does it impact you? If a consumer goes into a store to buy your product and they can’t find it, they might buy your competitors product. On shows like Shark Tank, you often hear people talk about the cost of acquisition. The cost of acquiring and retaining a new customer is extremely expensive. It’s even more expensive to try to reacquire that customer after you’ve disappointed them.
Say for example, not having the product on the shelf, or your customer was unable to find your product. That’s why this is so critical. The easier it is for a consumer to find your product, the easier it is for them to buy it and purchase it. Makes perfect sense, right? You need to understand the importance of distribution to and how it supports your sales goals.
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Empowering Brands | Raising The Bar
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