Today’s podcast is all about selling. While the focus is on demos, there are such great insights in this podcast about selling. We discussed in depth, the core strategies that you need to take with you when you walk into any selling situation, especially when you’re working with your venture capitalists, with your investors, and with your retail partners.

In fact, this episode should be Selling 401. This is the episode that you need to share with your entire sales team, perhaps your entire organization. The point being is that if everyone’s on the same page, it helps you communicate your message to the end consumer that buys your product more effectively.

In a perfect world, the founder would be the person doing all the selling, making all the retail calls, all the buyer calls, all the distributor and broker calls and talking to all the consumers. Since that’s not realistic, the next best thing is to make sure that your entire sales team is 100% on board with your message. You want everyone that hears your message to hear the same passion as though it was coming from the founder’s own mouth.

In this episode, you’re going to hear about effective ways to sell and effective strategies to make sure that you have the right message at the right time.

Product demonstrations have been for a long time They’re perhaps the single best way to get your product into the hands of new consumers.

New consumer trials are the key to growing your business. Product demonstrations are one of the key ways that natural retailers rely on to bring consumers into the stores, to create excitement in the category and to boost category sales. There’s a lot more to it, however than just simply setting up a table and passing out samples. When done correctly, this can be a huge boost to your bottom line. Effectively, adding rocket fuel to explode your growth. When done incorrectly, a poorly run demo can leave a sour taste in the mouth of the consumer and your retail partner. You never get a second chance to disappoint a customer. This is what you need to avoid and this is why you need to listen to this episode to learn how to maximize the demo experience.

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