SECRETS 021 Shoppers want Trust and Transparency – the cornerstone of the natural channel with guest Robert Craven with MegaFood

Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their customers. Transparency and authenticity are at the heart of their success. Learn tips and strategies from an industry thought leader who continually challenges his employees, natural brands, and natural retailers to raise the bar and change the world – for the better.

Natural shoppers appreciate and respect purpose-driven brands that focus on their needs and wants.  The natural channel is the R&D of the CPG industry. Natural brands thrive on true innovation and inspiration. Some brands more so than others.

At the beating heart of the brands that are driving real change in our industry are the CEO’s that inspire that innovation and deliver the quality solutions that appeal to shoppers needs.  Corporate culture is where the change really begins.  Storytelling helps brands communicate their shared vision and their inspired mission.  Learn from a brand that excels in educating consumers and retailers on the importance of quality nutrition.

Today’s guest is a self-proclaimed “raging idealist”.  Robert Craven is the CEO of MegaFood.  MegaFood continues to raise the bar in its effort to erase nutritional poverty.  Hear about some of the different initiatives they are involved in including their Big T Transparency project, their farm to table partners, and much more.

Download the show notes below

Click here to learn more about MegaFood

Empowering Brands | Raising The Bar

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By | 2018-01-04T08:58:33+00:00 January 3rd, 2018|Podcast, Sales Story Optimization|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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