RESOURCES, FREE DOWNLOADS & TOOLS TO GROW YOUR BRAND AND SAVE YOU VALUABLE TIME AND MONEY!
If you’re a natural brand, you’re in the right place.
This site has a TON of valuable content and insider secrets
that could literally take you weeks to explore.
It’s a site roadmap to help you find exactly what you’re looking for
Having the right tools are critical to your success. Listed below are several helpful guides and resources (the only ones that I personally trust and recommend). Feel free to contact me with any questions and I’ll be happy to help you make the right decisions for your brand.
New resources and tools to help you grow sales are continually being added so check back often!
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TIP OF THE WEEK
From my weekly newsletter – subscribe above so you don’t miss out!
A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good [...]
Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Retailers want and need [...]
Over 80% of natural brands fail within the first year - I’m committed to changing this. There are a lot of “experts” offering advice that lack the creativity your brand needs to differentiate itself. [...]
Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive and it’s pay-to-play. A blended strategy [...]
Strategic Solutions To Grow Your Brand
Top 10 Strategies To Meet Your Business Goals
Retail Math Cheat Sheet
Merchandising Checklist To Grow Sales And Shopper Loyalty
Efficient Assortment Strategies Worksheet
8 Strategies To Maximize Trade Marketing ROI
11 Key Strategies To Increase Market Basket Size To Grow Sales
Using The Consumer Decision Tree To Boost Shopper Loyalty
Effective Merchandising Strategies To Grow Sales And Delight Shoppers
Simple Solutions To Maximize Broker Effectiveness
What Is Category Management And Why It Is So Important
TRUSTED BUSINESS BUILDING TOOLS YOU NEED TO HELP YOUR BRAND SUCCEED!
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Build Your Own Website – Build Your Own Brand
This is an amazing step-by-step easy to follow course that will teach you what you need to know to build a website, launch and segment a email neutering program and much more. I wish this was available when I was in the process of building my website. I learned a lot from the course that has helped me manage my website. The course also helped me set up my email nurturing strategy. I highly recommend this course to anyone wanting to build a brand.
This course is free
As a small food and beverage business owner, you’ve got a ton of competing priorities that need your attention each day. I know how important it is for you to get the resources you need, when you need them – so that you can stay focused on growing your business!
The FMI Emerge team and community understands first-hand the frustrations small brands face, and the challenges associated with growing sustainably when expanding distribution, enhancing operations, seeking financing and increasing sales.
FMI Emerge aggregates all of the critical resources you need – educational training and the best minds in the grocery and food retail industry, into ONE place – to support you and your growing business!
Leadpages and Drip
The ONLY email program and sales funnel system I use and trust. Leadpages and Drip convert subscribers into loyal evangelists.
Leadpages is a digital marketing application that enables marketers to generate leads by optimizing web traffic conversion from ad to action. Unlike other ad campaign and landing page tools, Leadpages allows marketers to build quickly and spend wisely, by demystifying Facebook ads and making it outrageously easy to publish high-converting landing pages. At Leadpages, the mantra is Grow Boldly.
They’re committed to enabling small businesses to grow boldly into big ones. They do this by enabling marketers to turn clicks into customers and make the most of their marketing spend – for every budget size and business type. **
The ONLY email program I use and trust. Drip converts subscribers into loyal evangelists.
Thousands of marketers are graduating from typical email platforms, and making more money with intelligent marketing automation from Drip. Embrace true marketing automation with their visual workflow builder. You’ll easily design comprehensive, custom email campaigns and simplify your sales funnel.
Drip’s tracking capabilities are just as curious as you are. Start having deeper conversations, and give your customers what they want by learning exactly what they do (and don’t do). **
Savvy brands need to include a digital strategy to amplify their success in traditional retailers.
Learn how to accelerate your growth online. This years conference includes insights on how to sell on Amazon, using social media to grow sales, how to get the most from paid media, email marketing and SEO strategies, and much more. This years event is October 5-7.
Special 10% discount for the Brand Secrets and Strategies community. Use the discount code CMS10. Click on the button to the left to register.
The ONLY online school platform I use and trust. Communicate clearly and accurately across your entire sales funnel. Use teachable to educate your retailer partners on anything they need to know to educate their customers. **
Amplify your brand message – Power-Up Podcast
This is an amazing step-by-step easy to follow course that will teach you what you need to know to create, launch, and market a professional podcast plus much more. This is the course that taught me everything I needed to launch the popular Brand Secrets and Strategies podcast. I highly recommend this course to anyone wanting to amplify your brand message.**
** I have an affiliate relationship with this company. While you pay the same price, I may get a commission.
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, more than 50 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”, Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce – episode 78
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SECRETS 144 Creative Disruptive Retail Strategies That Put The Shopper First With Mike Fogarty From Choice Market
Shoppers want what they want & any retailer who makes that their primary focus will win the retail game. Now layer on local, organic, fast-casual dining, & convenience & you have [...]
SECRETS 143 Explode Sales With Effective Trade Show Strategies With Daniel Lohman From Brand Secrets And Strategies
Trade shows can explode sales for brands and retailers IF you know the insider secrets. Most brands overlook simple strategies to maximize every selling opportunity. Being prepared and a solid strategy [...]
SECRETS 142 Sales Success Begins With A Solid Business Plan With Michael J. O’Donnell From The Belmullet Food and Beverage Group
A business plan is your recipe for success. A blueprint that anyone can follow to manage and grow your brand in your absence. The result is not having a clear roadmap [...]
SECRETS 141 Simple Strategies To Amplify Sales Through Effective Broker Management With Daniel Lohman From Brand Secrets And Strategies
Most brands rely on brokers to sell and merchandise their products. Hiring your own team is a luxury few can afford. I get a lot of questions about strategies to grow [...]
SECRETS 140 Trade Marketing Strategies That Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their [...]
24-27 The NGA Show San Diego CA
9-10 SupplySide East 2019 Secaucus, NJ
5-7 2018 NatchCom Boulder Colorado
18-21 National Restaurant Show Chicago, IL
18-21 Sweets and Snacks Expo Chicago, IL
19-21 2019 Slow Food Nation Denver, Co
19-22 2018 ECRM Marketgate Natural, Organic & Specialty Foods San Diego, CA