Resources2018-08-14T07:24:46+00:00

RESOURCES, FREE DOWNLOADS & TOOLS TO GROW YOUR BRAND!

This is your roadmap to success. Successful leaders surround themselves with people who can help them achieve their goals and objectives.  I’ve worked with hundreds of brands from all stages of development from pre-revenue startups to over $20 billion in sales. Most brands face similar challenges and struggles. This page is dedicated to helping you avoid pitfalls, answer your most pressing questions, and provide you with additional runway to grow sustainable sales.   

Valuable resources are continually being added to this page.

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Proof that this stuff works!

This short podcast episode will inspire you. It’s a David and Goliath story.  These strategies helped a small regional brand outmaneuver and block the largest national category leader from dominating sales and promotions at a new superstore’s grand opening.

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Maximize Shopper Satisfaction and Increase Your Sales and Profits

Download your free guides now! 

Strategic Solutions To Grow Your Brand

Top 10 Strategies To Meet Your Business Goals

Retail Math Cheat Sheet

Retail Scorecard

Merchandising Checklist To Grow Sales And Shopper Loyalty

Efficient Assortment Strategies Worksheet

8 Strategies To Maximize Trade Marketing ROI

11 Key Strategies To Increase Market Basket Size To Grow Sales

Using The Consumer Decision Tree To Boost Shopper Loyalty

Effective Merchandising Strategies To Grow Sales And Delight Shoppers

Simple Soutions To Maximize Broker Effectiveness

What Is Category Management And Why It Is So Important

Important Industry Events Calendar 2018 & 2019

If you are aware of an upcoming industry event that is not listed below, email me at Dan@CMS4CPG.com

January

   13-15 2019 Winter Fancy Food Show Moscone Center, San Francisco

   25-27 2019 Mexican Healthy Products Summit Puerto Vallarta, Mexico

February

March

  5-9 2019 Natural Products Expo West  Anaheim Convention Center  Anaheim, CA

April

May

June

  2019 BevNet Live   New York

  2019 SUMMER FANCY FOOD SHOW  Javits Center, New York

July

August

   19-22 2018 ECRM Marketgate Natural, Organic & Specialty Foods San Diego, CA

September

  12-15 2018 Natural Products Expo East  Baltimore Convention Center  Baltimore, MD

October

   5-7 2018 NatchCom Boulder Colorado

November

December

   2018 BevNet Live  SANTA MONICA, CA

TRUSTED BUSINESS BUILDING TOOLS YOU NEED TO HELP YOUR BRAND SUCCEED!

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As a small food and beverage business owner, you’ve got a ton of competing priorities that need your attention each day. I know how important it is for you to get the resources you need, when you need them – so that you can stay focused on growing your business!

The FMI Emerge team and community understands first-hand the frustrations small brands face, and the challenges associated with growing sustainably when expanding distribution, enhancing operations, seeking financing and increasing sales.

FMI Emerge aggregates all of the critical resources you need – educational training and the best minds in the grocery and food retail industry, into ONE place – to support you and your growing business!

Leadpages and Drip

The ONLY email program and sales funnel system I use and trust. Leadpages and Drip convert subscribers into loyal evangelists. **

** I have an affiliate relationship with this company.  While you pay the same price, I may get a commission.

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 50 well known industry thought leaders, CEO's and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.

Press Play To Listen To The

BRAND

SECRETS

AND

STRATEGIES

  Podcasts

Subscribe on iTunes TODAY by clicking on    to the right of the play button 

 Show notes available on blog

Listen to other episodes below, on the podcast page, on  iTunes, Google Play, Sticher, iHeart Radio, Spotify


SOLUTIONS

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RECENT POSTS

Learn actionable business building insights for your brand from these educational articles

Search by category below and on the blog tab for many more articles

Merchandising Effectiveness

Optimize your selling potential with an effective distribution strategy that helps your brand standout on a crowded shelf. Ensure that your brand can easily be found and the category is easy to shop.

Merchandising Effectiveness
Price promotion

Price optimization is critical to your brand's ability to compete effectively on a crowded shelf. Having the right balance in your pricing and promotion strategy will optimize every selling opportunity.

Price/Promotion Optimization
Distribution Expansion

Distribution is the key to sales growth BUT it's important that you have the right distribution/mix (product assortment). You need to put your best foot forward at all times. Make it easy for shoppers to find your products.

Distribution Expansion
sales profit

You need to clearly understand each retailer's expectations and the strategies they use to meet their shopper's needs. Creative brands that think out-of-the-box have a significant competitive advantage and stand out on the shelf.

Sales/Profit Growth
Trade Marketing ROI

Trade marketing is typically the largest line item on a brand's income statement. Brands frequently feel as though they are ATM machines for retailers, brokers, and distributors. Maximize your promotional spending with targeted strategies.

Trade Marketing ROI Increase
Shopper Loyalty

Loyal committed shoppers become your greatest brand ambassadors. Leveraging this important asset with retailers is the key to optimizing every selling opportunity. Learn how to attract new consumers and convert them into loyal shoppers.

Shopper/Loyalty Engagement
sales profit

You need to clearly understand each retailer's expectations and the strategies they use to meet their shopper's needs. Creative brands that think out-of-the-box have a significant competitive advantage and stand out on the shelf.

Sales/Profit Growth
Trade Marketing ROI

Trade marketing is typically the largest line item on a brand's income statement. Brands frequently feel as though they are ATM machines for retailers, brokers, and distributors. Maximize your promotional spending with targeted strategies.

Trade Marketing ROI Increase
Shopper Loyalty

Loyal committed shoppers become your greatest brand ambassadors. Leveraging this important asset with retailers is the key to optimizing every selling opportunity. Learn how to attract new consumers and convert them into loyal shoppers.

Shopper/Loyalty Engagement
Sales Funnel Magnification

Getting your product on a retailer's shelf is just the beginning. You need to effectively manage every aspect of your sales funnel to avoid any potential missteps and issues that cause your brand to be discontinued.

Sales Funnel Magnification
Product performance

Scorecarding insures maximum product performance at all times. Scorecarding aligns every aspect of the selling process in a unified laser focused effort to achieve maximum sales and profitability.

Product Performance
Brand engagement

Develop effective brand building strategies, key performance indicators (KPI’s), that maximize every selling opportunity and optimize your brand's performance. A compelling assortment that is effectively merchandised is critical to your brand’s overall health.

Brand Engagement