Resources2018-12-01T19:50:44+00:00

RESOURCES, FREE DOWNLOADS & TOOLS TO GROW YOUR BRAND AND SAVE YOU VALUABLE TIME AND MONEY!

Having the right tools are critical to your success. Listed below are several helpful guides and resources (the only ones that I personally trust and recommend). Feel free to contact me with any questions and I’ll be happy to help you make the right decisions for your brand. 

Valuable resources are continually being added to this page.

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TIP OF THE WEEK

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Maximize Shopper Satisfaction and Increase Your Sales and Profits

Download your free guides now! 

Strategic Solutions To Grow Your Brand

Top 10 Strategies To Meet Your Business Goals

Retail Math Cheat Sheet

Retail Scorecard

Merchandising Checklist To Grow Sales And Shopper Loyalty

Efficient Assortment Strategies Worksheet

8 Strategies To Maximize Trade Marketing ROI

11 Key Strategies To Increase Market Basket Size To Grow Sales

Using The Consumer Decision Tree To Boost Shopper Loyalty

Effective Merchandising Strategies To Grow Sales And Delight Shoppers

Simple Solutions To Maximize Broker Effectiveness

What Is Category Management And Why It Is So Important

TRUSTED BUSINESS BUILDING TOOLS YOU NEED TO HELP YOUR BRAND SUCCEED!

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Build Your Own Website – Build Your Own Brand

This is an amazing step-by-step easy to follow course that will teach you what you need to know to build a website, launch and segment a email neutering program and much more. I wish this was available when I was in the process of building my website. I learned a lot from the course that has helped me manage my website. The course also helped me set up my email nurturing strategy. I highly recommend this course to anyone wanting to build a brand.

This course is free

As a small food and beverage business owner, you’ve got a ton of competing priorities that need your attention each day. I know how important it is for you to get the resources you need, when you need them – so that you can stay focused on growing your business!

The FMI Emerge team and community understands first-hand the frustrations small brands face, and the challenges associated with growing sustainably when expanding distribution, enhancing operations, seeking financing and increasing sales.

FMI Emerge aggregates all of the critical resources you need – educational training and the best minds in the grocery and food retail industry, into ONE place – to support you and your growing business!

Leadpages and Drip

The ONLY email program and sales funnel system I use and trust. Leadpages and Drip convert subscribers into loyal evangelists.

Leadpages is a digital marketing application that enables marketers to generate leads by optimizing web traffic conversion from ad to action. Unlike other ad campaign and landing page tools, Leadpages allows marketers to build quickly and spend wisely, by demystifying Facebook ads and making it outrageously easy to publish high-converting landing pages. At Leadpages, the mantra is Grow Boldly.

They’re committed to enabling small businesses to grow boldly into big ones. They do this by enabling marketers to turn clicks into customers and make the most of their marketing spend – for every budget size and business type.  **

Drip

The ONLY email program I use and trust. Drip converts subscribers into loyal evangelists.

Thousands of marketers are graduating from typical email platforms, and making more money with intelligent marketing automation from Drip. Embrace true marketing automation with their visual workflow builder. You’ll easily design comprehensive, custom email campaigns and simplify your sales funnel.

Drip’s tracking capabilities are just as curious as you are. Start having deeper conversations, and give your customers what they want by learning exactly what they do (and don’t do).   **

NatchCom

Savvy brands need to include a digital strategy to amplify their success in traditional retailers.

Learn how to accelerate your growth online. This years conference includes insights on how to sell on Amazon, using social media to grow sales, how to get the most from paid media, email marketing and SEO strategies, and much more. This years event is October 5-7.

Special 10% discount for the Brand Secrets and Strategies community. Use the discount code CMS10.  Click on the button to the left to register.

Teachable

The ONLY online school platform I use and trust. Communicate clearly and accurately across your entire sales funnel. Use teachable to educate your retailer partners on anything they need to know to educate their customers. **

Amplify your brand message – Power-Up Podcast

This is an amazing step-by-step easy to follow course that will teach you what you need to know to create, launch, and market a professional podcast plus much more. This is the course that taught me everything I needed to launch the popular Brand Secrets and Strategies podcast. I highly recommend this course to anyone wanting to amplify your brand message.**

** I have an affiliate relationship with this company.  While you pay the same price, I may get a commission.

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 50 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”, Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce – episode 78 

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BRAND

SECRETS

AND

STRATEGIES

  Podcasts

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 Show notes available on blog

Listen to other episodes below, on the podcast page, on  iTunes, Google Play, Sticher, iHeart Radio, Spotify


SOLUTIONS

BUILD – GROW – EXPAND

RECENT POSTS

Learn actionable business building insights for your brand from these educational articles

Search by category below and on the blog tab for many more articles

Merchandising Effectiveness

Optimize your selling potential with an effective distribution strategy that helps your brand standout on a crowded shelf. Ensure that your brand can easily be found and the category is easy to shop.

Merchandising Effectiveness
Price promotion

Price optimization is critical to your brand’s ability to compete effectively on a crowded shelf. Having the right balance in your pricing and promotion strategy will optimize every selling opportunity.

Price/Promotion Optimization
Distribution Expansion

Distribution is the key to sales growth BUT it’s important that you have the right distribution/mix (product assortment). You need to put your best foot forward at all times. Make it easy for shoppers to find your products.

Distribution Expansion
sales profit

You need to clearly understand each retailer’s expectations and the strategies they use to meet their shopper’s needs. Creative brands that think out-of-the-box have a significant competitive advantage and stand out on the shelf.

Sales/Profit Growth
Trade Marketing ROI

Trade marketing is typically the largest line item on a brand’s income statement. Brands frequently feel as though they are ATM machines for retailers, brokers, and distributors. Maximize your promotional spending with targeted strategies.

Trade Marketing ROI Increase
Shopper Loyalty

Loyal committed shoppers become your greatest brand ambassadors. Leveraging this important asset with retailers is the key to optimizing every selling opportunity. Learn how to attract new consumers and convert them into loyal shoppers.

Shopper/Loyalty Engagement
sales profit

You need to clearly understand each retailer’s expectations and the strategies they use to meet their shopper’s needs. Creative brands that think out-of-the-box have a significant competitive advantage and stand out on the shelf.

Sales/Profit Growth
Trade Marketing ROI

Trade marketing is typically the largest line item on a brand’s income statement. Brands frequently feel as though they are ATM machines for retailers, brokers, and distributors. Maximize your promotional spending with targeted strategies.

Trade Marketing ROI Increase
Shopper Loyalty

Loyal committed shoppers become your greatest brand ambassadors. Leveraging this important asset with retailers is the key to optimizing every selling opportunity. Learn how to attract new consumers and convert them into loyal shoppers.

Shopper/Loyalty Engagement
Sales Funnel Magnification

Getting your product on a retailer’s shelf is just the beginning. You need to effectively manage every aspect of your sales funnel to avoid any potential missteps and issues that cause your brand to be discontinued.

Sales Funnel Magnification
Product performance

Scorecarding insures maximum product performance at all times. Scorecarding aligns every aspect of the selling process in a unified laser focused effort to achieve maximum sales and profitability.

Product Performance
Brand engagement

Develop effective brand building strategies, key performance indicators (KPI’s), that maximize every selling opportunity and optimize your brand’s performance. A compelling assortment that is effectively merchandised is critical to your brand’s overall health.

Brand Engagement

Important Industry Events Calendar 2018 & 2019

If you are aware of an upcoming industry event that is not listed below, email me at Dan@CMS4CPG.com

January

   13-15 2019 Winter Fancy Food Show Moscone Center, San Francisco

   25-27 2019 Mexican Healthy Products Summit Puerto Vallarta, Mexico

February

March

  3-5 2019 New England Food Show

  5-9 2019 Natural Products Expo West  Anaheim Convention Center  Anaheim, CA

April

May

   5-7 2018 NatchCom Boulder Colorado

June

  2019 BevNet Live   New York

  2019 SUMMER FANCY FOOD SHOW  Javits Center, New York

July

August

   19-22 2018 ECRM Marketgate Natural, Organic & Specialty Foods San Diego, CA

September

  12-15 2018 Natural Products Expo East  Baltimore Convention Center  Baltimore, MD

  24-28 2018 Denver Startup Week Denver, Co

October

   10-22-23  Esca Bona

November

December

   2018 BevNet Live  SANTA MONICA, CA