Podcast2018-12-01T10:36:20+00:00

BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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BRAND

SECRETS

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STRATEGIES

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 Show notes available on blog

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

Episodes 1-98 are now live.  Other episodes will be released in the next few weeks.  

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SECRETSTITLEFIRST NAMELAST NAMECOMPANY
JeffCohenSeller Labs
JonKalinaPeeled Snacks
TedNingLOHAS and Bodhi Tree
BradLockeRed’s All Natural
RudiFisherRed’s All Natural
TigheHutchinsBig Green
BeauHaralsonHuman Design
HammadAtassiAmerican Sustainable Business Council and Numi Tea
 100100th Episode
  99The most important sales management success strategiesBobBurkeNatural Products Consulting
  98The importance of mission beyond the brandJefferyHollenderSustain Natural and Seventh Generation
  97Disrupting the category by cleaning it upGregSteltenpohlCalifia Farms and Odwalla
  96Breaking through the barriers every brand facesCharlesCoristineLesser Evil
  95Breaking through the barriers every brand facesMathewParryThe Good Crisp
  94Reinventing favorite foodsMiyokoSchinnerMiyoko’s Kitchen
  93Profitably bridging the gap between perimeter and center storeDougBrentMade In Nature
  92What’s behind the hottest trend in retailDavidBenzaquenPlant Based Solutions and Ocean Hugger Foods
  91Disrupting the category by looking to the future for innovationJustinGoldJustin’s
  90Proven strategies to maximize trade marketing ROIDanielLohmanCMS4CPG
  89The importance of having a sold digital brand selling strategyMadelineHaydonNutpods
  88Proof that becoming a category leader opens doors and grows salesRussForesterHain Celestial
  87Why it’s critical to build your brand with a sturdy foundationPeterBurnsONE Brands, Justins, and Hain Celestial
  86Hard work, persistence, and curiosity, the prescription for successZakNormandinDIRTY LEMON and Little Duck Organics
  85Revitalizing a tired category using advanced strategiesAdamLowryRipple Foods and Method
  84The importance of perseverance and overcoming obstaclesDavidPerkinsBeetnik Foods
  83Demystifying organic by focusing on healthy regenerative soiJeffMoyerRodale Institute and Regenerative Organic
  82Why knowing the health of your brand is critical to your survivalDanielLohmanCMS4CPG
  81Connecting generations with love and a passion for real foodGregFleishmanFoodstirs and Purely Righteous Brands
  80The recipe for success for scaling your brandJeffGreenbergThe Kitchen Coop
  79How a family recipe became a thriving brandVincentKitirattragarnDang Foods
  78Leveraging mainstream best practices to build two legacy natural brandsScottJensenRhythm Superfoods and Stubb’s Legendary Bar-B-Q
  77The Perfect recipe for growth, knowing your numbers + authentic love for your hiveLeighKeithPerfect Bar
  77The Perfect recipe for growth, knowing your numbers + authentic love for your hiveBillKeithPerfect Bar
  76Proven merchandising strategies used by category leaders that win over retailersDanielLohmanCMS4CPG
  75How a disruptive start-up revived a dieing category and became a top sellng brandJoelClarkKodiak Cakes
  74Using the consumer decision tree to boost shopper loyaltyDanielLohmanCMS4CPG
  73Fun – the essential ingredient for brand successDaveHirschkopDave’s Gourmet
  72Powerful retail insights to give brands a competitive advantage Part 2KevinCoupeMorning News Beat
  71Powerful retail insights to give brands a competitive advantage Part 1KevinCoupeMorning News Beat
  70Online brand strategies to accelerate salesJenniferKrupeyNatchCom
  70Online brand strategies to accelerate salesJimMoscouNatchCom
  69“Improving global health by building a better food system”BrandonMartinLocal Roots Farms
  68Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppersDanielLohmanCMS4CPG
  67Resources for emerging brandsJuliePryorFood Marketing Institute (FMI)
  66A brand-building coaching sessionElliottRaderGluten Free Bar
  66A brand-building coaching sessionMarshallRaderGluten Free Bar
  65A strong vibrant community raises the tide for natural brandsDougHelbigColorado Food Works
  65A strong vibrant community raises the tide for natural brandsZachGreenbergColorado Food Works
  64Innovation and revolution is at the heart of successful brandsNeilGrimmerHabit and Plum Organics
  63Effective brand messaging focused on community buildingJohnGrubbSummit Venture Management and SRG
  62Proven strategies to level the playing field and win at retailToddKlugerLundberg Family Farms
  61Success strategies for Natural Retailers, the life blood of natural brandsCorinneShindelarIndependent Natural Food Retailers Association 
and The Climate Collaborative
  60The importance of remaining relevant at retail and with shoppersMichaelSansoloSansolo Solutions, Morning News Beat, Coca-Cola Retailing Research Council
  59Proof that advanced strategies and fact-based selling stories add rocket fuel to your growthSteveHughesSunrise Strategic Partners and Boulder Brands
  58Start with a Mission in mind – what big brands can learn from disruptive natural brandsKyleGarnerOrganic India and Climate Collaborative
  57Communication, the importance of a unified and powerful brand messageSteveHoffmanCompass Natural Marketing
  56How a vision quest evolved into an iconic brandCarylLevineLotus Foods / OSC2 / The Climate Collaborative
  55Making a lasting change – a legacy to be proud ofKatherineDiMatteoSustainable Food Trade Association / Climate Collaborative / Organic Trade Association
  54What retailers really want — insider secrets to getting on shelfMathisMartinesEnlightened / Formerly Kroger
  53The power of perseverance and mission focusMeganReamerJackson’s Honest
  52Selling Secrets from a master storytellerJonSebastianiSonoma Brands and Krave
  51How an unsung hero changed the way we celebrate foodAhmedRahimNumi Organic Tea and OSC2
  50Killing It – Life lessons of humility, love and inspirationSherylO’LoughlinREBBL and Cliff Bar
  49What’s Really Driving Health and Wellness Trends and How to Remain Relevant on ShelfDanielLohmanCMS4CPG
  48One brand making a difference and changing the worldChipHeimThe Soulfull Project
  48One brand making a difference and changing the worldMeganSheaThe Soulfull Project
  47Regenerative business – the future of naturalNeilBlomquistSustainable Solutions
  46Community is the magic ingredient behind every brand’s successAlexHanifinNaturally Boulder and Alpine Start Foods
  45The importance of a solid fact-based business strategyTJMcIntyreBOBO’S
  44What is the Future in Brand Strategy for Natural Organic? CMA WebinarChuckMuthBeyond Meat
  44What is the Future in Brand Strategy for Natural Organic? CMA WebinarAlexHanifinNaturally Boulder and Alpine Start Foods
  44What is the Future in Brand Strategy for Natural Organic? CMA WebinarMeganReamerJackson’s Honest
  44What is the Future in Brand Strategy for Natural Organic? CMA WebinarDanielLohmanCMS4CPG
  43Success = retailers + brands partnering to satisfy shoppersBenFriedlandLucky’s Market and Whole Foods
  42Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this mattersGaryHirshbergStonyfield
  41Understanding what drives the beating heart of naturalRobbieVitranoGood Spread and NatchCom
  40Grow sustainable sales with expert adviceJohnCravenBevNet
  39Organic Produce and Center-store Organic Sales… Is There a Link? – CMA WebinarAdamBrohimerCategory Partners
  39Organic Produce and Center-store Organic Sales… Is There a Link? – CMA WebinarTomBarnesCategory Partners
  39Organic Produce and Center-store Organic Sales… Is There a Link? – CMA WebinarDanielLohmanCMS4CPG
  38Mission based brand success storiesSethGoldmanHonest Tea and Beyond Meat
  37Shoppers want products they can feel good about that support a healthier planetLaraDickinsonOSC2 and Numi Tea
  36The importance of a compelling selling story to get your brand on store shelvesJohnForakerOnce Upon A Farm and Annies
  35Sales extend beyond retailer’s shelvesChuckMuthBeyond Meat and Coca Cola
  34Plant Based growth strategiesMikeCookeDaiya and Diamond Foods and PepsiCo
  33Increase brand awareness and social activism with digital strategiesJustinPerkinsCare2 and OloMomo
  32Sage Wisdom with The Supermarket GuruPhilLempertSupermarket Guru
  31Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products – CMA WebinarDanielLohmanCMS4CPG
  30How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And WantDanielLohmanCMS4CPG
  29TURNKEY SALES STORY STRATEGIESDanielLohmanCMS4CPG
  28Driving sales without distraction. How making time for your customers is the key to more salesConnorGillivanFreeeup
  27Defining the Differences between the Natural Organic and the Mainstream Shopper – CMA WebinarDanielLohmanCMS4CPG
  26Story telling secrets, brand messaging strategies to amplify your brandBobbyUmarRaeallan and UniLever
  25The cornerstone of every successful brand – distribution what you need to know to grow salesDanielLohmanCMS4CPG
  24The 10 most important things every brand MUST do to be successfulDanielLohmanCMS4CPG
  23Salesmanship 401 – In depth sales strategies every brand must useAndrewTherrienBig Orange Productions
  22Trust begins with ethical claims you can proudly stand behindRisaSchulmanTap-Root
  21Shoppers want Trust and Transparency – the cornerstone of the natural channelRobertCravenMegaFood
  20Sustainable packaging, what you need to know and how to emphasize it in your brand messagingReynaBryanElk Packaging
  19Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers!DanielLohmanCMS4CPG
  18Discussing Local and Clean Label growth trendsJeffersonHeatwoleShenandoah Valley Organic
  17The #1 reason most brands fail and how to avoid this fatal mistakeDanielLohmanCMS4CPG
  16The creative strategy to introduce your brand to retailersJoeTarnowskiECRM
  16The creative strategy to introduce your brand to retailersSarahDavidsonECRM
  15The future of natural and the the Whole Foods Person of the yearLauriePetersonWhole Foods Magazine
  14How to maximize sales with brokersBryanBootkaBeyond Brokering and MadeOf
  13Food Startups success storiesMattAaronFood Startups Podcast
  12Selling outside the box in alternative marketsJohnPagliaroMexican Healthy Prod Summit
  11Sales growth strategies that focus on shopper satisfactionTimJosephMaple Hill Creamery
  10Retail horror stores – retail pitfalls to avoidDanielLohmanCMS4CPG
   9Your brands first impression – packaging that drives salesKellyWilliamsFPK Resources
   9Your brands first impression – packaging that drives salesTomDunnFPK Resources
   8Brand building strategies that work by putting the shopper firstJoelWaradyEnjoy Life Foods
   7Effective Merchandising Strategies to grow sales and shopper loyaltyMattBrogieRepsly
   6Brand strategies to drive sales at retailBillBishopBrick Meets Click and Willard Bishop Consulting
   5Top 10 strategies to build sustainable sales and profitsDanielLohmanCMS4CPG
   4The Why – “Why this matters”DanielLohmanCMS4CPG
   3Check list for Entrepreneurial BrandsDanielLohmanCMS4CPG
   2Strategies to help your natural organic brand stand out on a crowded retailers shelfDanielLohmanCMS4CPG
   1Introduction to BRAND SECRETS AND STRATEGIES PodcastDanielLohmanCMS4CPG