BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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Episodes that are now live – listed below. Other episodes will be released in the next few weeks.

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Ever wish you just had a roadmap? Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

SECRETS	TITLE	FIRST NAME	LAST NAME	COMPANY



111	Real Food For Everyone, The Future Of Healthy Food	Tighe	Hutchins	Big Green
110	Know Your Numbers – The Blueprint For Success	Daniel	Lohman	Brand Secrets and Strategies
109	Growing natural sales with mainstream strategies	Brad	Locke	Red’s All Natural
109	Growing natural sales with mainstream strategies	Rudi	Fischer	Red’s All Natural
108	Maximize Promotion Effectiveness To Grow Sales	Daniel	Lohman	Brand Secrets and Strategies
107	To sell more and grow beyond other brands in your category, you need to use strategies they overlook	Daniel	Lohman	Brand Secrets and Strategies
106	A Blueprint To Ensure Category Growth	Daniel	Lohman	Brand Secrets and Strategies
105	Brands need to have a clear and compelling message that resonates with shoppers	Daniel	Lohman	Brand Secrets and Strategies
104	The Essential New Item Checklist – The Recipe For Success	Daniel	Lohman	Brand Secrets and Strategies
103	Amazon success secrets	Jeff	Cohen	Seller Labs
102	Sales success begins with story telling that resonates with humans	Beau	Haralson	Human Design
101	The most important customer you need to focus on	Ted	Ning	LOHAS and Bodhi Tree
100	100th Episode Insider secrets	Seth	Goldman	Honest Tea and Beyond Meat
100	100th Episode Insider secrets	Gary	Hirshberg	Stonyfield
100	100th Episode Insider secrets	Sheryl	O’Loughlin	Rebbl and Clif Bar
100	100th Episode Insider secrets	Kyle	Garner	Organic India
100	100th Episode Insider secrets	Miyoko	Shinner	Miyoko’s Kitchen
100	100th Episode Insider secrets	Chuck	Muth	Beyond Meat
99	The most important sales management success strategies	Bob	Burke	Natural Products Consulting
98	The importance of mission beyond the brand	Jeffery	Hollender	Sustain Natural and Seventh Generation
97	Disrupting the category by cleaning it up	Greg	Steltenpohl	Califia Farms and Odwalla
96	Breaking through the barriers every brand faces	Charles	Coristine	Lesser Evil
95	Breaking through the barriers every brand faces	Mathew	Parry	The Good Crisp
94	Reinventing favorite foods	Miyoko	Schinner	Miyoko’s Kitchen
93	Profitably bridging the gap between perimeter and center store	Doug	Brent	Made In Nature
92	What’s behind the hottest trend in retail	David	Benzaquen	Plant Based Solutions and Ocean Hugger Foods
91	Disrupting the category by looking to the future for innovation	Justin	Gold	Justin’s
90	Proven strategies to maximize trade marketing ROI	Daniel	Lohman	Brand Secrets and Strategies
89	The importance of having a sold digital brand selling strategy	Madeline	Haydon	Nutpods
88	Proof that becoming a category leader opens doors and grows sales	Russ	Forester	Hain Celestial
87	Why it’s critical to build your brand with a sturdy foundation	Peter	Burns	ONE Brands, Justins, and Hain Celestial
86	Hard work, persistence, and curiosity, the prescription for success	Zak	Normandin	DIRTY LEMON and Little Duck Organics
85	Revitalizing a tired category using advanced strategies	Adam	Lowry	Ripple Foods and Method
84	The importance of perseverance and overcoming obstacles	David	Perkins	Beetnik Foods
83	Demystifying organic by focusing on healthy regenerative soi	Jeff	Moyer	Rodale Institute and Regenerative Organic
82	Why knowing the health of your brand is critical to your survival	Daniel	Lohman	Brand Secrets and Strategies
81	Connecting generations with love and a passion for real food	Greg	Fleishman	Foodstirs and Purely Righteous Brands
80	The recipe for success for scaling your brand	Jeff	Greenberg	The Kitchen Coop
79	How a family recipe became a thriving brand	Vincent	Kitirattragarn	Dang Foods
78	Leveraging mainstream best practices to build two legacy natural brands	Scott	Jensen	Rhythm Superfoods and Stubb’s Legendary Bar-B-Q
77	The Perfect recipe for growth, knowing your numbers + authentic love for your hive	Leigh	Keith	Perfect Bar
77	The Perfect recipe for growth, knowing your numbers + authentic love for your hive	Bill	Keith	Perfect Bar
76	Proven merchandising strategies used by category leaders that win over retailers	Daniel	Lohman	Brand Secrets and Strategies
75	How a disruptive start-up revived a dieing category and became a top sellng brand	Joel	Clark	Kodiak Cakes
74	Using the consumer decision tree to boost shopper loyalty	Daniel	Lohman	Brand Secrets and Strategies
73	Fun – the essential ingredient for brand success	Dave	Hirschkop	Dave’s Gourmet
72	Powerful retail insights to give brands a competitive advantage Part 2	Kevin	Coupe	Morning News Beat
71	Powerful retail insights to give brands a competitive advantage Part 1	Kevin	Coupe	Morning News Beat
70	Online brand strategies to accelerate sales	Jennifer	Krupey	NatchCom
70	Online brand strategies to accelerate sales	Jim	Moscou	NatchCom
69	“Improving global health by building a better food system”	Brandon	Martin	Local Roots Farms
68	Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers	Daniel	Lohman	Brand Secrets and Strategies
67	Resources for emerging brands	Julie	Pryor	Food Marketing Institute (FMI)
66	A brand-building coaching session	Elliott	Rader	Gluten Free Bar
66	A brand-building coaching session	Marshall	Rader	Gluten Free Bar
65	A strong vibrant community raises the tide for natural brands	Doug	Helbig	Colorado Food Works
65	A strong vibrant community raises the tide for natural brands	Zach	Greenberg	Colorado Food Works
64	Innovation and revolution is at the heart of successful brands	Neil	Grimmer	Habit and Plum Organics
63	Effective brand messaging focused on community building	John	Grubb	Summit Venture Management and SRG
62	Proven strategies to level the playing field and win at retail	Todd	Kluger	Lundberg Family Farms
61	Success strategies for Natural Retailers, the life blood of natural brands	Corinne	Shindelar	Independent Natural Food Retailers Association  and The Climate Collaborative
60	The importance of remaining relevant at retail and with shoppers	Michael	Sansolo	Sansolo Solutions, Morning News Beat, Coca-Cola Retailing Research Council
59	Proof that advanced strategies and fact-based selling stories add rocket fuel to your growth	Steve	Hughes	Sunrise Strategic Partners and Boulder Brands
58	Start with a Mission in mind – what big brands can learn from disruptive natural brands	Kyle	Garner	Organic India and Climate Collaborative
57	Communication, the importance of a unified and powerful brand message	Steve	Hoffman	Compass Natural Marketing
56	How a vision quest evolved into an iconic brand	Caryl	Levine	Lotus Foods / OSC2 / The Climate Collaborative
55	Making a lasting change – a legacy to be proud of	Katherine	DiMatteo	Sustainable Food Trade Association / Climate Collaborative / Organic Trade Association
54	What retailers really want — insider secrets to getting on shelf	Mathis	Martines	Enlightened / Formerly Kroger
53	The power of perseverance and mission focus	Megan	Reamer	Jackson’s Honest
52	Selling Secrets from a master storyteller	Jon	Sebastiani	Sonoma Brands and Krave
51	How an unsung hero changed the way we celebrate food	Ahmed	Rahim	Numi Organic Tea and OSC2
50	Killing It – Life lessons of humility, love and inspiration	Sheryl	O’Loughlin	REBBL and Cliff Bar
49	What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf	Daniel	Lohman	Brand Secrets and Strategies
48	One brand making a difference and changing the world	Chip	Heim	The Soulfull Project
48	One brand making a difference and changing the world	Megan	Shea	The Soulfull Project
47	Regenerative business – the future of natural	Neil	Blomquist	Sustainable Solutions
46	Community is the magic ingredient behind every brand’s success	Alex	Hanifin	Naturally Boulder and Alpine Start Foods
45	The importance of a solid fact-based business strategy	TJ	McIntyre	BOBO’S
44	What is the Future in Brand Strategy for Natural Organic? CMA Webinar	Chuck	Muth	Beyond Meat
44	What is the Future in Brand Strategy for Natural Organic? CMA Webinar	Alex	Hanifin	Naturally Boulder and Alpine Start Foods
44	What is the Future in Brand Strategy for Natural Organic? CMA Webinar	Megan	Reamer	Jackson’s Honest
44	What is the Future in Brand Strategy for Natural Organic? CMA Webinar	Daniel	Lohman	Brand Secrets and Strategies
43	Success = retailers + brands partnering to satisfy shoppers	Ben	Friedland	Lucky’s Market and Whole Foods
42	Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this matters	Gary	Hirshberg	Stonyfield
41	Understanding what drives the beating heart of natural	Robbie	Vitrano	Good Spread and NatchCom
40	Grow sustainable sales with expert advice	John	Craven	BevNet
39	Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar	Adam	Brohimer	Category Partners
39	Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar	Tom	Barnes	Category Partners
39	Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar	Daniel	Lohman	Brand Secrets and Strategies
38	Mission based brand success stories	Seth	Goldman	Honest Tea and Beyond Meat
37	Shoppers want products they can feel good about that support a healthier planet	Lara	Dickinson	OSC2 and Numi Tea
36	The importance of a compelling selling story to get your brand on store shelves	John	Foraker	Once Upon A Farm and Annies
35	Sales extend beyond retailer’s shelves	Chuck	Muth	Beyond Meat and Coca Cola
34	Plant Based growth strategies	Mike	Cooke	Daiya and Diamond Foods and PepsiCo
33	Increase brand awareness and social activism with digital strategies	Justin	Perkins	Care2 and OloMomo
32	Sage Wisdom with The Supermarket Guru	Phil	Lempert	Supermarket Guru
31	Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products – CMA Webinar	Daniel	Lohman	Brand Secrets and Strategies
30	How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want	Daniel	Lohman	Brand Secrets and Strategies
29	TURNKEY SALES STORY STRATEGIES	Daniel	Lohman	Brand Secrets and Strategies
28	Driving sales without distraction. How making time for your customers is the key to more sales	Connor	Gillivan	Freeeup
27	Defining the Differences between the Natural Organic and the Mainstream Shopper – CMA Webinar	Daniel	Lohman	Brand Secrets and Strategies
26	Story telling secrets, brand messaging strategies to amplify your brand	Bobby	Umar	Raeallan and UniLever
25	The cornerstone of every successful brand – distribution what you need to know to grow sales	Daniel	Lohman	Brand Secrets and Strategies
24	The 10 most important things every brand MUST do to be successful	Daniel	Lohman	Brand Secrets and Strategies
23	Salesmanship 401 – In depth sales strategies every brand must use	Andrew	Therrien	Big Orange Productions
22	Trust begins with ethical claims you can proudly stand behind	Risa	Schulman	Tap-Root
21	Shoppers want Trust and Transparency – the cornerstone of the natural channel	Robert	Craven	MegaFood
20	Sustainable packaging, what you need to know and how to emphasize it in your brand messaging	Reyna	Bryan	Elk Packaging
19	Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers!	Daniel	Lohman	Brand Secrets and Strategies
18	Discussing Local and Clean Label growth trends	Jefferson	Heatwole	Shenandoah Valley Organic
17	The #1 reason most brands fail and how to avoid this fatal mistake	Daniel	Lohman	Brand Secrets and Strategies
16	The creative strategy to introduce your brand to retailers	Joe	Tarnowski	ECRM
16	The creative strategy to introduce your brand to retailers	Sarah	Davidson	ECRM
15	The future of natural and the the Whole Foods Person of the year	Laurie	Peterson	Whole Foods Magazine
14	How to maximize sales with brokers	Bryan	Bootka	Beyond Brokering and MadeOf
13	Food Startups success stories	Matt	Aaron	Food Startups Podcast
12	Selling outside the box in alternative markets	John	Pagliaro	Mexican Healthy Prod Summit
11	Sales growth strategies that focus on shopper satisfaction	Tim	Joseph	Maple Hill Creamery
10	Retail horror stores – retail pitfalls to avoid	Daniel	Lohman	Brand Secrets and Strategies
9	Your brands first impression – packaging that drives sales	Kelly	Williams	FPK Resources
9	Your brands first impression – packaging that drives sales	Tom	Dunn	FPK Resources
8	Brand building strategies that work by putting the shopper first	Joel	Warady	Enjoy Life Foods
7	Effective Merchandising Strategies to grow sales and shopper loyalty	Matt	Brogie	Repsly
6	Brand strategies to drive sales at retail	Bill	Bishop	Brick Meets Click and Willard Bishop Consulting
5	Top 10 strategies to build sustainable sales and profits	Daniel	Lohman	Brand Secrets and Strategies
4	The Why – “Why this matters”	Daniel	Lohman	Brand Secrets and Strategies
3	Check list for Entrepreneurial Brands	Daniel	Lohman	Brand Secrets and Strategies
2	Strategies to help your natural organic brand stand out on a crowded retailers shelf	Daniel	Lohman	Brand Secrets and Strategies
1	Introduction to BRAND SECRETS AND STRATEGIES Podcast	Daniel	Lohman	Brand Secrets and Strategies