BRAND SECRETS AND STRATEGIES
Empowering Brands | Raising The Bar
The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.
In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.
“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”
-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce
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Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
SECRETS | TITLE | FIRST NAME | LAST NAME | COMPANY |
---|---|---|---|---|
111 | Real Food For Everyone, The Future Of Healthy Food | Tighe | Hutchins | Big Green |
110 | Know Your Numbers – The Blueprint For Success | Daniel | Lohman | Brand Secrets and Strategies |
109 | Growing natural sales with mainstream strategies | Brad | Locke | Red’s All Natural |
109 | Growing natural sales with mainstream strategies | Rudi | Fischer | Red’s All Natural |
108 | Maximize Promotion Effectiveness To Grow Sales | Daniel | Lohman | Brand Secrets and Strategies |
107 | To sell more and grow beyond other brands in your category, you need to use strategies they overlook | Daniel | Lohman | Brand Secrets and Strategies |
106 | A Blueprint To Ensure Category Growth | Daniel | Lohman | Brand Secrets and Strategies |
105 | Brands need to have a clear and compelling message that resonates with shoppers | Daniel | Lohman | Brand Secrets and Strategies |
104 | The Essential New Item Checklist – The Recipe For Success | Daniel | Lohman | Brand Secrets and Strategies |
103 | Amazon success secrets | Jeff | Cohen | Seller Labs |
102 | Sales success begins with story telling that resonates with humans | Beau | Haralson | Human Design |
101 | The most important customer you need to focus on | Ted | Ning | LOHAS and Bodhi Tree |
100 | 100th Episode Insider secrets | Seth | Goldman | Honest Tea and Beyond Meat |
100 | 100th Episode Insider secrets | Gary | Hirshberg | Stonyfield |
100 | 100th Episode Insider secrets | Sheryl | O’Loughlin | Rebbl and Clif Bar |
100 | 100th Episode Insider secrets | Kyle | Garner | Organic India |
100 | 100th Episode Insider secrets | Miyoko | Shinner | Miyoko’s Kitchen |
100 | 100th Episode Insider secrets | Chuck | Muth | Beyond Meat |
99 | The most important sales management success strategies | Bob | Burke | Natural Products Consulting |
98 | The importance of mission beyond the brand | Jeffery | Hollender | Sustain Natural and Seventh Generation |
97 | Disrupting the category by cleaning it up | Greg | Steltenpohl | Califia Farms and Odwalla |
96 | Breaking through the barriers every brand faces | Charles | Coristine | Lesser Evil |
95 | Breaking through the barriers every brand faces | Mathew | Parry | The Good Crisp |
94 | Reinventing favorite foods | Miyoko | Schinner | Miyoko’s Kitchen |
93 | Profitably bridging the gap between perimeter and center store | Doug | Brent | Made In Nature |
92 | What’s behind the hottest trend in retail | David | Benzaquen | Plant Based Solutions and Ocean Hugger Foods |
91 | Disrupting the category by looking to the future for innovation | Justin | Gold | Justin’s |
90 | Proven strategies to maximize trade marketing ROI | Daniel | Lohman | Brand Secrets and Strategies |
89 | The importance of having a sold digital brand selling strategy | Madeline | Haydon | Nutpods |
88 | Proof that becoming a category leader opens doors and grows sales | Russ | Forester | Hain Celestial |
87 | Why it’s critical to build your brand with a sturdy foundation | Peter | Burns | ONE Brands, Justins, and Hain Celestial |
86 | Hard work, persistence, and curiosity, the prescription for success | Zak | Normandin | DIRTY LEMON and Little Duck Organics |
85 | Revitalizing a tired category using advanced strategies | Adam | Lowry | Ripple Foods and Method |
84 | The importance of perseverance and overcoming obstacles | David | Perkins | Beetnik Foods |
83 | Demystifying organic by focusing on healthy regenerative soi | Jeff | Moyer | Rodale Institute and Regenerative Organic |
82 | Why knowing the health of your brand is critical to your survival | Daniel | Lohman | Brand Secrets and Strategies |
81 | Connecting generations with love and a passion for real food | Greg | Fleishman | Foodstirs and Purely Righteous Brands |
80 | The recipe for success for scaling your brand | Jeff | Greenberg | The Kitchen Coop |
79 | How a family recipe became a thriving brand | Vincent | Kitirattragarn | Dang Foods |
78 | Leveraging mainstream best practices to build two legacy natural brands | Scott | Jensen | Rhythm Superfoods and Stubb’s Legendary Bar-B-Q |
77 | The Perfect recipe for growth, knowing your numbers + authentic love for your hive | Leigh | Keith | Perfect Bar |
77 | The Perfect recipe for growth, knowing your numbers + authentic love for your hive | Bill | Keith | Perfect Bar |
76 | Proven merchandising strategies used by category leaders that win over retailers | Daniel | Lohman | Brand Secrets and Strategies |
75 | How a disruptive start-up revived a dieing category and became a top sellng brand | Joel | Clark | Kodiak Cakes |
74 | Using the consumer decision tree to boost shopper loyalty | Daniel | Lohman | Brand Secrets and Strategies |
73 | Fun – the essential ingredient for brand success | Dave | Hirschkop | Dave’s Gourmet |
72 | Powerful retail insights to give brands a competitive advantage Part 2 | Kevin | Coupe | Morning News Beat |
71 | Powerful retail insights to give brands a competitive advantage Part 1 | Kevin | Coupe | Morning News Beat |
70 | Online brand strategies to accelerate sales | Jennifer | Krupey | NatchCom |
70 | Online brand strategies to accelerate sales | Jim | Moscou | NatchCom |
69 | “Improving global health by building a better food system” | Brandon | Martin | Local Roots Farms |
68 | Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers | Daniel | Lohman | Brand Secrets and Strategies |
67 | Resources for emerging brands | Julie | Pryor | Food Marketing Institute (FMI) |
66 | A brand-building coaching session | Elliott | Rader | Gluten Free Bar |
66 | A brand-building coaching session | Marshall | Rader | Gluten Free Bar |
65 | A strong vibrant community raises the tide for natural brands | Doug | Helbig | Colorado Food Works |
65 | A strong vibrant community raises the tide for natural brands | Zach | Greenberg | Colorado Food Works |
64 | Innovation and revolution is at the heart of successful brands | Neil | Grimmer | Habit and Plum Organics |
63 | Effective brand messaging focused on community building | John | Grubb | Summit Venture Management and SRG |
62 | Proven strategies to level the playing field and win at retail | Todd | Kluger | Lundberg Family Farms |
61 | Success strategies for Natural Retailers, the life blood of natural brands | Corinne | Shindelar | Independent Natural Food Retailers Association and The Climate Collaborative |
60 | The importance of remaining relevant at retail and with shoppers | Michael | Sansolo | Sansolo Solutions, Morning News Beat, Coca-Cola Retailing Research Council |
59 | Proof that advanced strategies and fact-based selling stories add rocket fuel to your growth | Steve | Hughes | Sunrise Strategic Partners and Boulder Brands |
58 | Start with a Mission in mind – what big brands can learn from disruptive natural brands | Kyle | Garner | Organic India and Climate Collaborative |
57 | Communication, the importance of a unified and powerful brand message | Steve | Hoffman | Compass Natural Marketing |
56 | How a vision quest evolved into an iconic brand | Caryl | Levine | Lotus Foods / OSC2 / The Climate Collaborative |
55 | Making a lasting change – a legacy to be proud of | Katherine | DiMatteo | Sustainable Food Trade Association / Climate Collaborative / Organic Trade Association |
54 | What retailers really want — insider secrets to getting on shelf | Mathis | Martines | Enlightened / Formerly Kroger |
53 | The power of perseverance and mission focus | Megan | Reamer | Jackson’s Honest |
52 | Selling Secrets from a master storyteller | Jon | Sebastiani | Sonoma Brands and Krave |
51 | How an unsung hero changed the way we celebrate food | Ahmed | Rahim | Numi Organic Tea and OSC2 |
50 | Killing It – Life lessons of humility, love and inspiration | Sheryl | O’Loughlin | REBBL and Cliff Bar |
49 | What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf | Daniel | Lohman | Brand Secrets and Strategies |
48 | One brand making a difference and changing the world | Chip | Heim | The Soulfull Project |
48 | One brand making a difference and changing the world | Megan | Shea | The Soulfull Project |
47 | Regenerative business – the future of natural | Neil | Blomquist | Sustainable Solutions |
46 | Community is the magic ingredient behind every brand’s success | Alex | Hanifin | Naturally Boulder and Alpine Start Foods |
45 | The importance of a solid fact-based business strategy | TJ | McIntyre | BOBO’S |
44 | What is the Future in Brand Strategy for Natural Organic? CMA Webinar | Chuck | Muth | Beyond Meat |
44 | What is the Future in Brand Strategy for Natural Organic? CMA Webinar | Alex | Hanifin | Naturally Boulder and Alpine Start Foods |
44 | What is the Future in Brand Strategy for Natural Organic? CMA Webinar | Megan | Reamer | Jackson’s Honest |
44 | What is the Future in Brand Strategy for Natural Organic? CMA Webinar | Daniel | Lohman | Brand Secrets and Strategies |
43 | Success = retailers + brands partnering to satisfy shoppers | Ben | Friedland | Lucky’s Market and Whole Foods |
42 | Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this matters | Gary | Hirshberg | Stonyfield |
41 | Understanding what drives the beating heart of natural | Robbie | Vitrano | Good Spread and NatchCom |
40 | Grow sustainable sales with expert advice | John | Craven | BevNet |
39 | Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar | Adam | Brohimer | Category Partners |
39 | Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar | Tom | Barnes | Category Partners |
39 | Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar | Daniel | Lohman | Brand Secrets and Strategies |
38 | Mission based brand success stories | Seth | Goldman | Honest Tea and Beyond Meat |
37 | Shoppers want products they can feel good about that support a healthier planet | Lara | Dickinson | OSC2 and Numi Tea |
36 | The importance of a compelling selling story to get your brand on store shelves | John | Foraker | Once Upon A Farm and Annies |
35 | Sales extend beyond retailer’s shelves | Chuck | Muth | Beyond Meat and Coca Cola |
34 | Plant Based growth strategies | Mike | Cooke | Daiya and Diamond Foods and PepsiCo |
33 | Increase brand awareness and social activism with digital strategies | Justin | Perkins | Care2 and OloMomo |
32 | Sage Wisdom with The Supermarket Guru | Phil | Lempert | Supermarket Guru |
31 | Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products – CMA Webinar | Daniel | Lohman | Brand Secrets and Strategies |
30 | How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want | Daniel | Lohman | Brand Secrets and Strategies |
29 | TURNKEY SALES STORY STRATEGIES | Daniel | Lohman | Brand Secrets and Strategies |
28 | Driving sales without distraction. How making time for your customers is the key to more sales | Connor | Gillivan | Freeeup |
27 | Defining the Differences between the Natural Organic and the Mainstream Shopper – CMA Webinar | Daniel | Lohman | Brand Secrets and Strategies |
26 | Story telling secrets, brand messaging strategies to amplify your brand | Bobby | Umar | Raeallan and UniLever |
25 | The cornerstone of every successful brand – distribution what you need to know to grow sales | Daniel | Lohman | Brand Secrets and Strategies |
24 | The 10 most important things every brand MUST do to be successful | Daniel | Lohman | Brand Secrets and Strategies |
23 | Salesmanship 401 – In depth sales strategies every brand must use | Andrew | Therrien | Big Orange Productions |
22 | Trust begins with ethical claims you can proudly stand behind | Risa | Schulman | Tap-Root |
21 | Shoppers want Trust and Transparency – the cornerstone of the natural channel | Robert | Craven | MegaFood |
20 | Sustainable packaging, what you need to know and how to emphasize it in your brand messaging | Reyna | Bryan | Elk Packaging |
19 | Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers! | Daniel | Lohman | Brand Secrets and Strategies |
18 | Discussing Local and Clean Label growth trends | Jefferson | Heatwole | Shenandoah Valley Organic |
17 | The #1 reason most brands fail and how to avoid this fatal mistake | Daniel | Lohman | Brand Secrets and Strategies |
16 | The creative strategy to introduce your brand to retailers | Joe | Tarnowski | ECRM |
16 | The creative strategy to introduce your brand to retailers | Sarah | Davidson | ECRM |
15 | The future of natural and the the Whole Foods Person of the year | Laurie | Peterson | Whole Foods Magazine |
14 | How to maximize sales with brokers | Bryan | Bootka | Beyond Brokering and MadeOf |
13 | Food Startups success stories | Matt | Aaron | Food Startups Podcast |
12 | Selling outside the box in alternative markets | John | Pagliaro | Mexican Healthy Prod Summit |
11 | Sales growth strategies that focus on shopper satisfaction | Tim | Joseph | Maple Hill Creamery |
10 | Retail horror stores – retail pitfalls to avoid | Daniel | Lohman | Brand Secrets and Strategies |
9 | Your brands first impression – packaging that drives sales | Kelly | Williams | FPK Resources |
9 | Your brands first impression – packaging that drives sales | Tom | Dunn | FPK Resources |
8 | Brand building strategies that work by putting the shopper first | Joel | Warady | Enjoy Life Foods |
7 | Effective Merchandising Strategies to grow sales and shopper loyalty | Matt | Brogie | Repsly |
6 | Brand strategies to drive sales at retail | Bill | Bishop | Brick Meets Click and Willard Bishop Consulting |
5 | Top 10 strategies to build sustainable sales and profits | Daniel | Lohman | Brand Secrets and Strategies |
4 | The Why – “Why this matters” | Daniel | Lohman | Brand Secrets and Strategies |
3 | Check list for Entrepreneurial Brands | Daniel | Lohman | Brand Secrets and Strategies |
2 | Strategies to help your natural organic brand stand out on a crowded retailers shelf | Daniel | Lohman | Brand Secrets and Strategies |
1 | Introduction to BRAND SECRETS AND STRATEGIES Podcast | Daniel | Lohman | Brand Secrets and Strategies |