If you’re a natural food brand, you’re in the right place.

WELCOME!

Proven strategies to get your brand onto more store shelves and into the hands of more shoppers. Scale & grow your natural foods’ brand with confidence with profitable actionable insights validated by industry experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores.

Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits.

The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. 

Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond.
Empowering Brands | Raising The Bar

CLICK HERE FOR PROVEN STRATEGIES TO SCALE YOUR NATURAL BRAND!

Brand Secrets and Strategies Podcast

Ever wish you could get expert advice to build and scale your brand?  Now you can!

CEO’s, industry thought leaders, food entrepreneurs, and founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn from the experts! 

Check Out The Episodes Here

  Check out my new YouTube channel

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman, Honest Tea and Beyond Meat 

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click and Williard Bishop Consulting

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“Daniel is the foremost expert in brand building in today’s marketplace. Daniel’s common sense approach to helping all companies from small to large become successful in a sound process. Daniel provides passion and intelligence to ensure your success in every retail format. Daniel provides sound strategies to guide your brand for increasing, profitable sales. I’ve been a follower of Daniel’s for years, I feel his process makes sense in today’s competitive business environment.”

-Michael J. O’Donnell, The Belmullet Food and Beverage Group, LLC and VP Sales, Crispy Green

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 Show notes available on blog

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SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

Episodes that are now live – listed below.  Other episodes will be released in the next few weeks.  

Be the first to know when the next podcast is ready for you to listen to.

Just click the button below to subscribe to my FREE RESOURCES and newsletter.

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

Podcast Episodes and Guests

SECRETS TITLE FIRST NAME LAST NAME COMPANY
 162 How To Get More Profitable Distribution To Grow Sales Daniel Lohman Brand Secrets and Strategies
 161 How To Get Your Brand On More Store Shelves Daniel Lohman Brand Secrets and Strategies
 160 How To Reach Your 2020 Vision For Your Brand Daniel Lohman Brand Secrets and Strategies
 159 Sage Advice From Natural Industry Icon’s Revisited Daniel Lohman Brand Secrets and Strategies
 158 How To Turn Your Data Into Explosive Sales Growth Meaghan Connell Praxis Metrics
 158 How To Turn Your Data Into Explosive Sales Growth AJ Yager Praxis Metrics
 157 The 2 Best Tools To Ensure Sales Success Daniel Lohman Brand Secrets and Strategies
 156 Essential Strategies To Maximize Your Trade Marketing ROI Kurt Kaiser ViaggioTrade
 155 What Is Trade Marketing And Why Does It Matter Kurt Kaiser ViaggioTrade
 154 How To Be An Authentic Brand With A Soul Justin Foster Root + River
 154 How To Be An Authentic Brand With A Soul Emily Soccorsy Root + River
 153 How To Become An Indispensable Brand Mitch Duckler FullSurge
 152 Food Biz Success Strategies Sari Kimbell Food Business Success
 151 Full Circle Sustainability – Sales Success Customer First Strategies Mike Forbes Alter Eco
 150 Creative Produce Solutions – Building Blocks For The Products You Love Kristyn Lawson Krissy Farms
 149 Building A Solid Framework For Sustainable Brand Growth Katie Mleziva Real Food Brands
 148 Edible Upcycling, Finding New Uses For Food “Waste” Daniel Kurzrock ReGrained
 147 Why Brands Need To Become Good Citizens To Win Over Future Shoppers David Lemley Retail Voodoo
 146 Accelerate Sales With Authentic Expert Advice Daniel Karsevar Plant Based Solutions
 145 The Blueprint To Mastering The Shelf With In-Store Execution Christopher Ambarian Promomash
 145 The Blueprint To Mastering The Shelf With In-Store Execution Yuval Selik Promomash
 144 Creative Disruptive Retail Strategies That Put The Shopper First Mike Fogarty Choice Market
 143 Explode Sales With Effective Trade Show Strategies Daniel Lohman Brand Secrets and Strategies
 142 Sales Success Begins With A Solid Business Plan Michael J. O’Donnell The Belmullet Food and Beverage Group
 141 Simple Strategies To Amplify Sales Through Effective Broker Management Daniel Lohman Brand Secrets and Strategies
 140 Trade Marketing Strategies That Grow Sales And Profits Daniel Lohman Brand Secrets and Strategies
 139 Explosive Growth – The Result Of A Solid Brand Position Suzie Yorke Love Good Fats
 138 Cultivating Your Future Customers Nona Evans Whole Kids And Whole Cities Foundation
 137 The Future Of Retail Walter Robb Stonewall Robb and Whole Foods Market
 136 The Retail Game – What You Need To Know Bob Burke Natural Products Consulting
 135 Marketing Success Strategies – What Every Brand SHOULD Do Meghan Disch GoodBelly
 134 Category Review Strategies To Grow Sales And Profits Daniel Lohman Brand Secrets and Strategies
 133 Brand Health Begins With Your Wellness Elevated Whitney Lauritsen Whitney Lauritsen, Eco-Vegan Gal, Jason Wrobel, Wellevatr
 133 Brand Health Begins With Your Wellness Elevated Jason Wrobel Whitney Lauritsen, Eco-Vegan Gal, Jason Wrobel, Wellevatr
 132 Choosing The Wrong “Expert” Jeopardizes Your Brand Jeff Schmidgall Bubba’s Fine Foods
 131 Profitable Digital Brand Building Strategies Josh Tabin Wild Zora and NatchCom
 130 Compostable Packaging Solutions To Reduce Packaging Pollution Dustin Steerman ePac Flexible Packaging
 130 Compostable Packaging Solutions To Reduce Packaging Pollution Carl Joachim ePac Flexible Packaging
 129 Knowing Your Core Customer Is Critical To Your Success At Retail Ethan Hirshberg Ethan’s
 128 The Secret Compostable Packaging Strategy Your Brand Needs To Know Kelly Williams Futamura
 127 Your Branding Must Convey Your Promise And Commitment To Excellence Fred Hart Interact Boulder
 126 A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth Dustin Finkel KaPop
 125 Building A Solid Team Is A Critical Component Of Every Brand’s Success Josh Wand ForceBrands
 124 Your success as a brand begins with a farmer. Celebrating real food Phil Lempert Supermarket Guru
 123 Essential In-Store Marketing Strategies That Put Customers First And Grow Sales Andrew Therrien Big Orange Productions
 122 What Retailers REALLY Want – Brand Building Success Strategies Mathis Martines M2 Brands
 121 Make It Easy For Shoppers To Find Your Products Daniel Lohman Brand Secrets and Strategies
 120 Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales Daniel Lohman Brand Secrets and Strategies
 119 Why Most Brands Fail – The Roadmap To Sales Success Tim Forrest Tim Forrest Consulting
 118 Focus On Shopper’s Market Basket Size To Exponentially Increase Sales Daniel Lohman Brand Secrets and Strategies
 117 Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth Daniel Lohman Brand Secrets and Strategies
 116 The shocking truth about sustainable packaging, Strategies to save time, money, and grow sales Kelly Williams Futamura
 115 Success = Brand Strategy + Execution Michael J. O’Donnell The Belmullet Food & Beverage Group
 114 Innovative Proven Strategies To Exponentially Multiply Sales Daniel Lohman Brand Secrets and Strategies
 113 The 9 Essential Pilles Of Sales Success Tim Forrest Tim Forrest Consulting
 112 Help Shoppers Find Your Products With The Right Assortment Daniel Lohman Brand Secrets and Strategies
 111 Real Food For Everyone, The Future Of Healthy Food Tighe Hutchins Big Green
 110 Know Your Numbers – The Blueprint For Success Daniel Lohman Brand Secrets and Strategies
 109 Growing natural sales with mainstream strategies Brad Locke Red’s All Natural
 109 Growing natural sales with mainstream strategies Rudi Fischer Red’s All Natural
 108 Maximize Promotion Effectiveness To Grow Sales Daniel Lohman Brand Secrets and Strategies
 107 To sell more and grow beyond other brands in your category, you need to use strategies they overlook Daniel Lohman Brand Secrets and Strategies
 106 A Blueprint To Ensure Category Growth Daniel Lohman Brand Secrets and Strategies
 105 Brands need to have a clear and compelling message that resonates with shoppers Daniel Lohman Brand Secrets and Strategies
 104 The Essential New Item Checklist – The Recipe For Success Daniel Lohman Brand Secrets and Strategies
 103 Amazon success secrets Jeff Cohen Seller Labs
 102 Sales success begins with story telling that resonates with humans Beau Haralson Human Design
 101 The most important customer you need to focus on Ted Ning LOHAS and Bodhi Tree
 100 100th Episode    Insider secrets Seth Goldman Honest Tea and Beyond Meat
 100 100th Episode    Insider secrets Gary Hirshberg Stonyfield
 100 100th Episode    Insider secrets Sheryl O’Loughlin Rebbl and Clif Bar
 100 100th Episode    Insider secrets Kyle Garner Organic India
 100 100th Episode    Insider secrets Miyoko Shinner Miyoko’s Kitchen
 100 100th Episode    Insider secrets Chuck Muth Beyond Meat
  99 The most important sales management success strategies Bob Burke Natural Products Consulting
  98 The importance of mission beyond the brand Jeffery Hollender Sustain Natural and Seventh Generation
  97 Disrupting the category by cleaning it up Greg Steltenpohl Califia Farms and Odwalla
  96 Breaking through the barriers every brand faces Charles Coristine Lesser Evil
  95 Breaking through the barriers every brand faces Mathew Parry The Good Crisp
  94 Reinventing favorite foods Miyoko Schinner Miyoko’s Kitchen
  93 Profitably bridging the gap between perimeter and center store Doug Brent Made In Nature
  92 What’s behind the hottest trend in retail David Benzaquen Plant Based Solutions and Ocean Hugger Foods
  91 Disrupting the category by looking to the future for innovation Justin Gold Justin’s
  90 Proven strategies to maximize trade marketing ROI Daniel Lohman Brand Secrets and Strategies
  89 The importance of having a sold digital brand selling strategy Madeline Haydon Nutpods
  88 Proof that becoming a category leader opens doors and grows sales Russ Forester Hain Celestial
  87 Why it’s critical to build your brand with a sturdy foundation Peter Burns ONE Brands, Justins, and Hain Celestial
  86 Hard work, persistence, and curiosity, the prescription for success Zak Normandin DIRTY LEMON and Little Duck Organics
  85 Revitalizing a tired category using advanced strategies Adam Lowry Ripple Foods and Method
  84 The importance of perseverance and overcoming obstacles David Perkins Beetnik Foods
  83 Demystifying organic by focusing on healthy regenerative soi Jeff Moyer Rodale Institute and Regenerative Organic
  82 Why knowing the health of your brand is critical to your survival Daniel Lohman Brand Secrets and Strategies
  81 Connecting generations with love and a passion for real food Greg Fleishman Foodstirs and Purely Righteous Brands
  80 The recipe for success for scaling your brand Jeff Greenberg The Kitchen Coop
  79 How a family recipe became a thriving brand Vincent Kitirattragarn Dang Foods
  78 Leveraging mainstream best practices to build two legacy natural brands Scott Jensen Rhythm Superfoods and Stubb’s Legendary Bar-B-Q
  77 The Perfect recipe for growth, knowing your numbers + authentic love for your hive Leigh Keith Perfect Bar
  77 The Perfect recipe for growth, knowing your numbers + authentic love for your hive Bill Keith Perfect Bar
  76 Proven merchandising strategies used by category leaders that win over retailers Daniel Lohman Brand Secrets and Strategies
  75 How a disruptive start-up revived a dieing category and became a top sellng brand Joel Clark Kodiak Cakes
  74 Using the consumer decision tree to boost shopper loyalty Daniel Lohman Brand Secrets and Strategies
  73 Fun – the essential ingredient for brand success Dave Hirschkop Dave’s Gourmet
  72 Powerful retail insights to give brands a competitive advantage Part 2 Kevin Coupe Morning News Beat
  71 Powerful retail insights to give brands a competitive advantage Part 1 Kevin Coupe Morning News Beat
  70 Online brand strategies to accelerate sales Jennifer Krupey NatchCom
  70 Online brand strategies to accelerate sales Jim Moscou NatchCom
  69 “Improving global health by building a better food system” Brandon Martin Local Roots Farms
  68 Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers Daniel Lohman Brand Secrets and Strategies 
  67 Resources for emerging brands Julie Pryor Food Marketing Institute (FMI)
  66 A brand-building coaching session Elliott Rader Gluten Free Bar
  66 A brand-building coaching session Marshall Rader Gluten Free Bar
  65 A strong vibrant community raises the tide for natural brands Doug Helbig Colorado Food Works
  65 A strong vibrant community raises the tide for natural brands Zach Greenberg Colorado Food Works
  64 Innovation and revolution is at the heart of successful brands Neil Grimmer Habit and Plum Organics
  63 Effective brand messaging focused on community building John Grubb Summit Venture Management and SRG
  62 Proven strategies to level the playing field and win at retail Todd Kluger Lundberg Family Farms
  61 Success strategies for Natural Retailers, the life blood of natural brands Corinne Shindelar Independent Natural Food Retailers Association 
and The Climate Collaborative
  60 The importance of remaining relevant at retail and with shoppers Michael Sansolo Sansolo Solutions, Morning News Beat, Coca-Cola Retailing Research Council
  59 Proof that advanced strategies and fact-based selling stories add rocket fuel to your growth Steve Hughes Sunrise Strategic Partners and Boulder Brands
  58 Start with a Mission in mind – what big brands can learn from disruptive natural brands Kyle Garner Organic India and Climate Collaborative
  57 Communication, the importance of a unified and powerful brand message Steve Hoffman Compass Natural Marketing
  56 How a vision quest evolved into an iconic brand Caryl Levine Lotus Foods / OSC2 / The Climate Collaborative
  55 Making a lasting change – a legacy to be proud of Katherine DiMatteo Sustainable Food Trade Association / Climate Collaborative / Organic Trade Association
  54 What retailers really want — insider secrets to getting on shelf Mathis Martines Enlightened / Formerly Kroger
  53 The power of perseverance and mission focus Megan Reamer Jackson’s Honest
  52 Selling Secrets from a master storyteller Jon Sebastiani Sonoma Brands and Krave
  51 How an unsung hero changed the way we celebrate food Ahmed Rahim Numi Organic Tea and OSC2
  50 Killing It – Life lessons of humility, love and inspiration Sheryl O’Loughlin REBBL and Cliff Bar
  49 What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf Daniel Lohman Brand Secrets and Strategies
  48 One brand making a difference and changing the world Chip Heim The Soulfull Project
  48 One brand making a difference and changing the world Megan Shea The Soulfull Project
  47 Regenerative business – the future of natural Neil Blomquist Sustainable Solutions
  46 Community is the magic ingredient behind every brand’s success Alex Hanifin Naturally Boulder and Alpine Start Foods
  45 The importance of a solid fact-based business strategy TJ McIntyre BOBO’S
  44 What is the Future in Brand Strategy for Natural Organic? CMA Webinar Chuck Muth Beyond Meat
  44 What is the Future in Brand Strategy for Natural Organic? CMA Webinar Alex Hanifin Naturally Boulder and Alpine Start Foods
  44 What is the Future in Brand Strategy for Natural Organic? CMA Webinar Megan Reamer Jackson’s Honest
  44 What is the Future in Brand Strategy for Natural Organic? CMA Webinar Daniel Lohman Brand Secrets and Strategies
  43 Success = retailers + brands partnering to satisfy shoppers Ben Friedland Lucky’s Market and Whole Foods
  42 Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this matters Gary Hirshberg Stonyfield
  41 Understanding what drives the beating heart of natural Robbie Vitrano Good Spread and NatchCom
  40 Grow sustainable sales with expert advice John Craven BevNet
  39 Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar Adam Brohimer Category Partners
  39 Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar Tom Barnes Category Partners
  39 Organic Produce and Center-store Organic Sales… Is There a Link? – CMA Webinar Daniel Lohman Brand Secrets and Strategies
  38 Mission based brand success stories Seth Goldman Honest Tea and Beyond Meat
  37 Shoppers want products they can feel good about that support a healthier planet Lara Dickinson OSC2 and Numi Tea
  36 The importance of a compelling selling story to get your brand on store shelves John Foraker Once Upon A Farm and Annies
  35 Sales extend beyond retailer’s shelves Chuck Muth Beyond Meat and Coca Cola
  34 Plant Based growth strategies Mike Cooke Daiya and Diamond Foods and PepsiCo
  33 Increase brand awareness and social activism with digital strategies Justin Perkins Care2 and OloMomo
  32 Sage Wisdom with The Supermarket Guru Phil Lempert Supermarket Guru
  31 Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products – CMA Webinar Daniel Lohman Brand Secrets and Strategies
  30 How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want Daniel Lohman Brand Secrets and Strategies
  29 TURNKEY SALES STORY STRATEGIES Daniel Lohman Brand Secrets and Strategies
  28 Driving sales without distraction. How making time for your customers is the key to more sales Connor Gillivan Freeeup
  27 Defining the Differences between the Natural Organic and the Mainstream Shopper – CMA Webinar Daniel Lohman Brand Secrets and Strategies
  26 Story telling secrets, brand messaging strategies to amplify your brand Bobby Umar Raeallan and UniLever
  25 The cornerstone of every successful brand – distribution what you need to know to grow sales Daniel Lohman Brand Secrets and Strategies
  24 The 10 most important things every brand MUST do to be successful Daniel Lohman Brand Secrets and Strategies
  23 Salesmanship 401 – In depth sales strategies every brand must use Andrew Therrien Big Orange Productions
  22 Trust begins with ethical claims you can proudly stand behind Risa Schulman Tap-Root
  21 Shoppers want Trust and Transparency – the cornerstone of the natural channel Robert Craven MegaFood
  20 Sustainable packaging, what you need to know and how to emphasize it in your brand messaging Reyna Bryan Elk Packaging
  19 Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers! Daniel Lohman Brand Secrets and Strategies
  18 Discussing Local and Clean Label growth trends Jefferson Heatwole Shenandoah Valley Organic
  17 The #1 reason most brands fail and how to avoid this fatal mistake Daniel Lohman Brand Secrets and Strategies
  16 The creative strategy to introduce your brand to retailers Joe Tarnowski ECRM
  16 The creative strategy to introduce your brand to retailers Sarah Davidson ECRM
  15 The future of natural and the the Whole Foods Person of the year Laurie Peterson Whole Foods Magazine
  14 How to maximize sales with brokers Bryan Bootka Beyond Brokering and MadeOf
  13 Food Startups success stories Matt Aaron Food Startups Podcast
  12 Selling outside the box in alternative markets John Pagliaro Mexican Healthy Prod Summit
  11 Sales growth strategies that focus on shopper satisfaction Tim Joseph Maple Hill Creamery
  10 Retail horror stores – retail pitfalls to avoid Daniel Lohman Brand Secrets and Strategies
   9 Your brands first impression – packaging that drives sales Kelly Williams FPK Resources
   9 Your brands first impression – packaging that drives sales Tom Dunn FPK Resources
   8 Brand building strategies that work by putting the shopper first Joel Warady Enjoy Life Foods
   7 Effective Merchandising Strategies to grow sales and shopper loyalty Matt Brogie Repsly
   6 Brand strategies to drive sales at retail Bill Bishop Brick Meets Click and Willard Bishop Consulting
   5 Top 10 strategies to build sustainable sales and profits Daniel Lohman Brand Secrets and Strategies
   4 The Why – “Why this matters” Daniel Lohman Brand Secrets and Strategies
   3 Check list for Entrepreneurial Brands Daniel Lohman Brand Secrets and Strategies
   2 Strategies to help your natural organic brand stand out on a crowded retailers shelf Daniel Lohman Brand Secrets and Strategies
   1 Introduction to BRAND SECRETS AND STRATEGIES Podcast Daniel Lohman Brand Secrets and Strategies

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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