SECRETS 007 Effective Merchandising Strategies to grow sales and shopper loyalty with Mat Brogie from Repsly

This week I had an opportunity focus on a topic that is near and dear to all of you – merchandising.  I spoke with an expert who works with thousands of companies and their merchandisers.  This week I spoke with Mat Brogie.  Mat is the COO of Repsly, a company with a creative solution to help brands drive sales at retail.

Last week we discussed the importance of having your branding extend beyond the package as well as the importance of a strong collaborative relationship with your retailer partners.  This week the focus is on putting that into action.  Shoppers can’t buy what they can’t find.  Effective merchandising is the key to sustainable sales growth and getting your products into the hands of more shoppers.

Effective merchandising is the key to growing sales and profits by getting your brand into the hands of more shoppers. Shoppers can’t buy what they can’t find. Your merchandising strategy is an extension of your brand. It’s the first impression most shoppers have of your brand – show them see the value in your product and give them a reason to buy it.

Retailer shelves are crowded and sometimes confusing. Consumers want shopping to be easy and straightforward. They don’t appreciate having to hunt-and-peck for products. Your merchandising helps the retailer drive sales and profits by highlighting your brand. Learn strategies brands should use to standout on a crowded shelf.

During the interview, I mentioned that I did a webinar series with Mat focused on merchandising strategies. There is a link to the series below.

Download the show notes below

Empowering Brands | Raising The Bar

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By |2017-10-30T16:42:43+00:00October 11th, 2017|Merchandising Effectiveness, Podcast|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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