Merchandising strategies to help your brand stand out on a crowded shelf

This presentation builds on the previous two webinars: Effective strategies to get your brand on retailer’s shelves.

You’ve worked hard to get your product on retailers shelves, now what?  Now you need to help your products be easily found. You can’t afford to allow shoppers to overlook your products in favor of your competition simply because you don’t standout.

Some brands are famously known for their deep discounting and promotion frequency. The reality is that those strategies are not sustainable and they do not grow category profits – exactly what retailers do not want.  Natural organic brands drive profitable growth in most every category.  Brands need to help retailers maximize each and every selling opportunity to give shoppers what they want and to maximize category growth.

We will discuss effective merchandising strategies and techniques brands can use in conjunction with retailers that accomplish both of these objectives and more.  Are you tired of being treated as an ATM by retailers, brokers, and distributors? Remember that their success is based on how well they help you succeed.  They need you as much as you need them.

Now that you have started working with retailers, you need to take the next step.  Shoppers want what they want and if they can’t easily find your products they will choose a different brand. Brands need to take responsibility for the placement and distribution of their products.  Proper product placement recommendations need to be included in each and every selling situation.

This topic is even more relevant giving the systemic shift in natural with retailers like Whole Foods adopting the same category management principles used by mainstream brands and retailers.  Brands wanting to “play” at this level need to “be” at this level.  More importantly, traditional category management tends to overlook what makes natural, natural. Learn how to remain loyal to your roots while taking advantage of the best strategies used by big brands.

During this webcast – the third in a series – Daniel Lohman CPSA, Organic and CPG Industry Strategic Advisor for Category Management Solutions, will focus on strategies to help you get your brand on retailer’s shelves and keep it there, including effective merchandising strategies to grow sales and profits.

Among the topics to be discussed are:

  • Current retailer merchandising strategies do not focus on the needs of the shopper.  This can alienate committed shoppers – when they can’t find the items they want  Learn strategies to put the shopper first and grow sales

  • Shoppers have a lot of choices today when it comes to where they spend their hard earned dollars. Learn how to make shopping easier with the right product assortment

  • Retailers need brands to help them with merchandising and products assortments. Retailers can’t possibly be experts in every product they sell and every category

  • Natural organic brands continually get lost on mainstream shelves. Learn how to grow sales with natural organic

Empowering Brands | Raising The Bar

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By |2017-09-23T16:09:00+00:00July 19th, 2017|Merchandising Effectiveness, Video|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Connect with me on LinkedIn.

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