The secret to success is that your products are easily found by consumers. Simply put, if your item isn’t on the shelf, consumers can’t buy it. Discipline on shelf is the strategy to maximize sales.
Merchandising 101: The Value of Discipline onShelf
About the Author: Daniel Lohman, CPSA
Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.
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