Maximize each and every selling opportunity – never miss an opportunity to put your best foot forward

Most promotional spending is wasted or ineffective. The goal of every promotion should be to introduce your product to new customers. Current strategies do little to drive sustainable growth. Brands need to do more than “rinse and repeat” previous promotions to stand out in a crowded category. 

Trade spending includes everything needed to get your brand into shoppers hands. Maximizing your trade spending gives you additional runway to drive profitable sales, introduce your brand to new shoppers, get more runway to fuel innovation plus much much more. 

Empowering Brands | Raising The Bar

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to know the answers to, weekly newsletter, articles, tips of the week, and online courses to learn how to get your brand on the shelf, expand distribution and understand what retailers REALLY want.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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By |2018-11-29T19:05:42+00:00October 17th, 2018|Tip Of The Week|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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