A lot of brands approach marketing as an afterthought – Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication. 

Welcome. In today’s episode, you’re going to learn a lot about one of the most important things you need to do as a brand, what every brand needs to do. And that is, develop a solid relationship with your core customer base. 

Sadly, a lot of brands pay lip service to this, and what I mean by that is that a lot of brands don’t take the time to really get to know and understand who buys their product. How they use your  product, how they evangelize your product after they take it home, who they share it with, and what makes that customer unique.

We’re not just talking millennial, female, head of household, et cetera. But how do they really use the product? What’s unique about your core customer?

This is the sole focus of the free Turnkey Sales Story Strategies course. Its purpose and the focus of this episode is designed to give you the tools and strategies you need to give you the solid foundation to build your brand on.

The point is this, the better you know your core customer, the better you understand your customer as intimately as you possibly can get to know them, the more effective that you’re going to be in going to retail. All your marketing, all your go-to-market strategies, everything is contingent on your success, your ability to do this well.

In today’s podcast, I have the privilege of talking to a brand that is the unique exception in this space. A brand that has taken the time to get to know their core customer, to get to really understand who they are and how to best support them. A brand that goes out of their way to ensure that they’re meeting the needs of their customers, and that they’re producing products that their customers want. 

I often joke about the fact that just because your mom likes it doesn’t mean everyone else will. Now, what I’m getting at by saying that is that you’ve got to have a community that you build your brand around, and it’s that community that’s going to help you succeed. It’s that community that’s going to help you identify what the opportunities are for your brand to pivot or innovate or whatever, so that you can compete more effectively.

This is one of the strongest points in negotiation when you’re working with a retailer. And if you can’t do this effectively, then you become just another package on their shelves, and as a result, you’re effectively an ATM machine for them.

What you’re going to learn in this podcast are some of the strategies that I share across all of my podcast episodes. But the neat thing is, you’re going to hear why this stuff matters, why this stuff works, and how you can leverage these strategies to gain a significant and substantial competitive advantage.

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