The most important thing every brand needs is shoppers. Without them, you do not have a brand.
You hope that your brand will go viral and that it will become an overnight success. The question is how do you grow your brand without going broke in the process? Your merchandising strategy can do more to convert occasional customers into loyal shoppers than most promotions.
You are told that you need to participate in every retailer, broker, agency, and distributor promotion they recommend – but do you really? The best way to build brand awareness is with a solid merchandising strategy.
It’s your brand and you need to choose the promotions that best meet your needs. That sometimes means not participating in every promotion – regardless of the pressure, they place on you.
It’s far more important to ensure that your customers can easily find your brand wherever they shop. It all begins when you first introduce your products to each retailer. You need to take that opportunity to help guide your retailer partners on the best-merchandising strategy to leverage the strength of your brand to help them grow sustainable category sales.
This is exactly why I launched the mini-course: Merchandising Checklist To Grow Sales And Shopper Loyalty.
The Essential New Item Checklist – The Recipe For Success
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
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