Retailers want their shelves filled with healthy brands that deliver consistent sales growth and more shoppers. Any brand with deep pockets can artificially grow sales through deep discounts and promotions. This strategy, however, is not sustainable, and more importantly, it frequently dilutes category growth. Those brands are typically here today and gone tomorrow.
Retail is a marathon, not a sprint. You worked hard to build your brand, now you want to see it grow and flourish. Knowing your brand’s health is the critical first step in building a legacy brand. Leveraging the health of your brand in your selling story with retailers establishes your commitment to helping them. The health of your brand, or your contribution, is what retailers “take to the bank”. This is the focus of this podcast episode 82 and my newest course, How To Assess The Health Of Your Brand
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
Image is the property of CMS4CPG LLC, distribution or reproduction is expressively prohibited.