Merchandising 101 – Improving Brand Recognition with Effective Merchandising

Best practices around retail shelving and product placement so that products are showcased and available to interested shoppers, ensure that brand merchandising strategies are properly executed at retail, and help retailers better meet the needs of their shoppers.

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By |2017-09-24T10:12:37+00:00January 20th, 2015|Merchandising Effectiveness, Video|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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