Natural and organic products are responsible for growing sales in almost every category. Shoppers are now able to find natural organic products in every channel in most every retailer including Drug, Mass, and Convenience. Total Store all outlet sales are up +2.2%. Food represents 60.6% of total store sales, up +1.9%. Natural food represents 7.7% of total and is up + 11.0% while Organic is up 16.9%. Put another way, the small sliver of sales that represent natural organic products are responsible for sustainable category growth.
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The Essential New Item Checklist – The Recipe For Success
Empowering Brands | Raising The Bar
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