The Importance Of Natural Organic Products In Traditional Retail

Natural and organic products are responsible for growing sales in almost every category. Shoppers are now able to find natural organic products in every channel in most every retailer including Drug, Mass, and Convenience. Total Store all outlet sales are up +2.2%. Food represents 60.6% of total store sales, up +1.9%. Natural food represents 7.7% of total and is up + 11.0% while Organic is up 16.9%. Put another way, the small sliver of sales that represent natural organic products are responsible for sustainable category growth.

Mexican Healthy Products Summit

Mexican Healthy Products Summit

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By |2017-09-23T19:14:29+00:00January 28th, 2017|Sales Funnel Magnification, Video|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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