Never discount the power of learning a new skill or strategy. There is always a benefit from learning from other brands who have solved a specific bottleneck. Their stories are inspirational and motivational.
The challenge is that you created a disruptive product that is better than other products you compete with. So, how do you differentiate it from your competitors and stand out on a crowded shelf? By using the same strategies your competitor’s use?
Your selling strategy should be as innovative as your products. Sadly, this is not what you are being taught. There is a better way!
Most brands follow the “tried and true” rinse and repeat strategies used by every other brand in the industry. It relies heavily on your ability to raise money and pay for promotions that do little to grow sales – a future conversation.
I have a belief that CEO’s should not be perpetual fundraisers. This why I put out all my content, my podcast, tips of the week, and my courses – to change this and level the playing field between you and the most sophisticated brands in your category.
Let’s start with your selling story and your brand health. Your selling story is the foundation you build your brand on. Your brand health is determined by the contribution you bring to the category, to the retailer, to your investors, and to your bottom line. It determines whether you will be around for a week, a month, a year, or decades.
Read Healthy brands attract shoppers and fuel sustainable category growth and listen to this podcast: SECRETS 106 A Blueprint To Ensure Category Growth with Daniel Lohman of Brand Secrets and Strategies to learn how to get your products onto more retailer’s shelves and into the hands of more shoppers.
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
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