GMOs: Today’s Challenges, Tomorrow’s Opportunities

By: Daniel Lohman, CPSA

Published By Natural Products Insider

The majority of consumers are searching for healthier alternatives at restaurants and on their favorite retailer’s shelves.  66%* of consumers eat healthier now than before.   This accounts for the huge increases in both the organic and non-GMO segments, up 16% and 17% percent respectively.

There’s a lot of confusion around the benefits and the differences between organic and non-GMO.  Most consumers believe non-GMO to be a healthy alternative to organic – this is not true.  Non-GMO simply means that the seeds used to produce the crops are not genetically modified.  Genetically modified crops were developed, in theory, to increase food yields and decrease costs for farmers.  They were designed to be more pest and weed resistant.  Organic products are non-GMO by default but more importantly, they are produced without the use of herbicides and pesticides.

Using the old adage, “you are what you eat” as a guide to help us decide which products best meet our nutritional requirements, consumers need to decide if they want products that are modified and/or produced with the use of harmful chemicals compared to products that are grown sustainably.  Just as we worry about the quality of the water the plants absorb, we should also be equally concerned about any chemicals that can be absorbed by the plant as well.  This includes all pesticides and herbicides.

During the panel discussion, we talked about several of the reasons for this confusion between non-GMO and organic.  I believe that the non-GMO effort has done a better job marketing and communicating with consumers – compared to USDA organic certified.

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By |2017-09-23T20:13:34+00:00December 7th, 2016|Product Performance, Video|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Connect with me on LinkedIn.

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