Don’t forget to include the human in your story telling

Most marketers and sales experts focus on “target customers”. The key thing to remember is that people don’t want to be sold, they want to buy. In fact, brands that personalize their messaging in a way that speaks directly to the human that buys your products build a one-on-one relationship that extends beyond the sale. We tend to forget that there is a person on the other side of each transition. It’s easy to commoditize our customers needs and wants. This is the achilles heal of mainstream brands. It’s imperative that we do not fall into that trap. This is what makes natural natural!  

This week’s podcast (episode 102) is dedicated to helping you focus on what matters most, the human who buys your products. We need to ensure that our products are available where our customers shop. The shopper journey is where we build an intimate relationship with our shoppers. This is where they begin to trust us. This how you convert occasional customers into loyal evangelists that are eager to share their compelling stories with their communities. 

The real value of any brand to a retailer is the community that is committed to you, your products, your mission, and your success by supporting you on store shelves. This can be the greatest source of leverage for your brand when negotiating for premium shelf placement, distribution, or promotions. This is how a brand becomes more than just another package on a retailer’s shelf. This is how you get your products onto more retailers shelves and into the hands or more shoppers – Empowering Brands | Raising The Bar!       

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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By |2019-01-04T12:14:57+00:00December 26th, 2018|Tip Of The Week|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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