SECRETS 073 Fun – the essential ingredient for brand success with Dave Hirschkop of Dave’s Gourmet

An essential component of every brand’s success is its ability to attract and retain hard working enthusiastic loyal employees. This helps brands communicate a solid selling story that resonates with shoppers making the brand more valuable to retailers.

Before I begin, I want to remind you that there’s a free downloadable guide for you at the end of most every episode of my podcasts. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own – one that you can use to grow sustainable sales and compete more effectively. Remember the goal is to get your product on more retailer shelves and into the hands of more shoppers. Here’s today episode. 

Have you ever had an opportunity to walk a trade show floor? Better yet, have you ever worked a booth at a trade show? I have. I know what they’re like. They can be a lot of fun, and they can be extremely exhausting depending on what show you’re going to.

The first day that the trade show floor opens, everyone is in a great mood and having a lot of fun. But by about the second or third day, everyone’s pretty worn out, drained, and anxious to get out of there. I mention this because my guest today leads a very unique team. Same as other brands, they’re thrilled to be there the first day, anxious to get out and meet and greet people. But what’s unique about this team, is that they have the same energy, the same passion, the same drive on the last day. My point is that this is a special group of people that knows how to have fun. That’s the story behind my conversation today with Dave of Dave’s Gourmet. Dave’s Gourmet goes out of their way to make their business fun, to continually find creative and unique ways to stand out, not only at a trade show, but on a shelf and with retailers.

Today, you’re going to hear about how Dave uses that as the barometer for his success. How he continually looks at what he’s doing to see if it’s fun and if it makes sense. The categories that Dave competes in are very competitive. In fact, I used to compete in them back when I worked for big companies. 

It can be extremely difficult for a small brand to differentiate themselves on a shelf full of mainstream products. Dave goes out of his way to infuse fun into the category, literally getting lost in a sea of red. You’re going to hear Dave tell a story about how he stands out in these categories and how he’s not afraid to go into different categories. 

Again, if they can have fun, then it makes sense to Dave and his team. One of the primary reasons I wanted to have Dave on this show is to show you that business can be fun. A lot of us get so wrapped up in the day-to-day. We get blinders on and we get so focused on what we’re doing that we forget why we started this because we wanted to have fun, because we wanted to make a difference, because we wanted to make an impact. Think about it. What gets you up in the morning? What gets you excited? 

This is Dave’s Secret Sauce. This is how he built a team that always looks to the positive. This is how he built a loyal following, and this is how he stands out on a crowded shelf in a very competitive category.

Download the show notes below

Click here to learn more about Dave’s Gourmet

8 Strategies To Maximize Trade Marketing ROI



By |2018-08-14T19:43:48+00:00July 31st, 2018|Podcast, Sales Story Optimization|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Connect with me on LinkedIn.

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