Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer.
Do you want to blend into all of the other brands in your category or do you want to stand out on a crowded shelf? If you don’t want to get overlooked in the endless sea of me-too brands — then this podcast episode will change the way you think about your brand strategy.
There is a lot of noise from well-meaning experts telling you what to do and how to do it. The problem is that they are sharing what worked yesterday – not what you need to be successful tomorrow and beyond. If you want to know how to become a multi-billion dollar brand and category leader, then you should not get your advice from someone without that level of experience. You need street smarts, not a lot of theory and subjective antidotes.
Your business strategy needs to be as innovative as your brand. Anything less and you’ll be constantly swimming against the current.
Retailers want and need brands willing and able to help them drive profitable category sales, increase shopper foot traffic, and convert occasional customers into loyal evangelists. Big brands rely on the advanced strategies championed by category management experts.
Category Management is the great equalizer between big and small brands. It is also one of the most overused and misunderstood terms in the natural channel.
Category Management includes the advanced strategies required to make it easier for customers to find your products where they shop. It includes effective merchandising, increased distribution, maximizing your promotional effectiveness, reducing wasteful trade spending and differentiating your brand at retail. Effective Category Management gives you more runway from your funding, growing sustainable sales in any economy, reducing and even eliminate out-of-stocks, helps you stand out on a crowded shelf and develop a loyal committed community around your brand, and much much more.
It can level the playing field, giving you a substantial significant competitive advantage. More importantly, it can help you save valuable time and money. This is why big brands rely so heavily on category management. It’s proven itself repeatedly to be the best sales driver for brands and retailers.
This is the most important skill every brand, retailer, and entrepreneur needs in their tool-box.
“If you want to play at the level of the big brands,
you need to BE at their level”
Download the show notes below
The Essential New Item Checklist – The Recipe For Success
Empowering Brands | Raising The Bar
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