SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies

Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients – beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral.

I really appreciate you for listening. Don’t forget, at the end of the podcast, I frequently include one free downloadable guide that includes one easy-to-download, quick-to-digest strategy that you can instantly adopt and make your own, one that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product onto more retail shelves and into the hands of more shoppers. If you like the podcast, subscribe, share it with a `friend, and leave a review. This helps me to help others. Remember, we rise by helping each other. 

Brands need to have a clear and compelling message that resonates with shoppers. Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients in your package beyond a retailer’s shelf. Brands who can personalize their messaging have a potential of going viral. This is why a clear and compelling brand message is your recipe for success. It’s at the heart and soul of everything you do. If you’ve been following me for a long, you’ve probably heard me say repeatedly that you never get a second chance to disappoint a customer. The strength of every brand is the connection you make with shoppers. You want shoppers to know, like, and trust your brand. First impressions matter. Make it memorable.

Have you ever played the game where share a story with someone, and they share it with someone else and so on? Your story’s unrecognizable by the time it comes back round to you. Every brand I’ve ever worked with struggles with this. Every impression your brand makes on a retailer’s shelf, online, through social media, in the press, or by any brand ambassador needs to be communicated with the same authenticity, passion, and enthusiasm as is originally shared by the founder. Your selling story needs to be so compelling and so inspiring that it goes viral. 

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Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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By |2019-02-07T12:31:56+00:00January 15th, 2019|Podcast, Sales Story Optimization|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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