SECRETS 100 Insider secrets with Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, and Chuck Muth

We all look up to industry trailblazers for advice, inspiration, and wisdom. In this special episode, leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, etc. …  

Welcome. Did you hear the introduction? Episode 100. Wow. This has been the thrill of my lifetime, to be able to share insights from the leading industry thought leaders with you. And today is no exception. I have a big surprise for you. In a moment, you’re gonna hear some of the most iconic thought leaders in our industry share, in their own words, the answers to some of the questions that you’ve been asking me to ask them. 

For the 100th episode, I wanted to do something really special. So what better way than to ask our industry thought leaders to answer some of your most pressing questions. For example, what advice would I give my younger self, if I could go back in time? In a moment, you’re gonna hear from Seth Goldman of Honest Tea and Beyond Meat, Gary Hirschberg with Stonyfield, Kyle Garner with Organic India, Miyoko Schinner of Miyoko’s Kitchen, Chuck Muth of Beyond Meat, and Sheryl O’Loughlin with Rebbl.

Before we go any further, I want to thank you for listening. This show would not be possible without you and without your support. Remember, this show is about you and it’s for you. I also want to thank each and every one of my guests who have come on this show. I especially want to thank today’s guests. I’ve had the privilege of interviewing small, up-and-coming disruptive brands, as well as large, legacy brands, in addition to some of the leading experts that are outside of our channel who are able to share their unique perspective of how the natural channel is growing, across other channels, and across other retailers. Put another way, natural organic products are responsible for the sustainable growth across almost every category, across every channel. And in the absence of natural organic products, most every category would be flat or declining. This means that you are doing more to grow sales in traditional retail and online than big brands are. And you need to be applauded for that.

Celebrating those wins and sharing those success stories are a big part of this show. People often ask me why I do what I do. I am passionate about our industry. My motivation stems from the belief that natural brands deserve an equal seat at the table. Leveling the playing field, and providing access to insider secrets and tools and resources that big brands have give our smaller brands a significantly competitive advantage. I believe that you deserve the same actionable insights and strategic solutions to help you grow your brand. To know what retailers really want. And specific information on how to get your products onto more store shelves. My mission is simple: to make our healthier way of life more accessible by helping you get your product onto more retailer shelves and into the hands of more shoppers. 

In episode number 4, I made four bold statements. The reason behind this show, the why. 

Number one: I believe that our food system is broken. Especially on Main Street. Retailers spend more effort trying to get us to buy the products they want to sell us, as opposed to selling us what we want to buy. 

Number two: I believe that our food education system is broken. We are told from birth that we are what we eat, but products available on most stores’ shelves are processed foods that lack the nutritional benefits that our bodies need and want. 

Number three: I believe that retail is broken. Small brands are unfairly burdened, frequently shouldering costs that big brands avoid. They’re expected to participate in programs that do little to help them attract new customers. On top of that, most retailers focus on the wrong things when measuring their success. Retailers spend a lot of time looking backwards, while shoppers are looking ahead toward solutions that meet their needs. 

And number four: I believe that our educational programs are broken and natural. The bar is kept low and natural. Small brands don’t know what they don’t know while big brands invest heavily in educating and nurturing their employees, hiring outside consultants, and participating in mastermind style programs not available to small brands at the same level.

Addressing these problems are at the heart of every episode. In addition to all my articles, and my courses. This is why this show exists. It was started as a natural product accelerator, but it’s grown to be much more. In fact, more recent episodes actually include a section where I allow my guests to ask me a question. And I help solve one of their bottlenecks live for you in that episode. Their pain points, your pain points, are now included in the podcast description. In addition to that, I always try to include one free downloadable guide at the end of most every episode of the podcast. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own. One that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product onto more retailers’ shelves and into the hands of more shoppers.

If you like this show, please share it with a friend. Subscribe and leave a review. Now, here are Seth Goldman of Honest Tea and Beyond Meat, Gary Hirschberg with Stonyfield, Kyle Garner with Organic India, Miyoko Schinner of Miyoko’s Kitchen, Chuck Muth of Beyond Meat, and Sheryl O’Loughlin with Rebbl

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Download the show notes below

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Click here to learn more about Honest Tea

Click here to learn more about Rebbl

Click here to learn more about Stonyfield

Click here to learn more about Organic India

Click here to learn more about Beyond Meat

Click here to learn more about Miyoko’s Kitchen

Empowering Brands | Raising The Bar

Ever wish you just had a roadmap?  Well now you do!

Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week.  You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.

All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!

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By |2018-12-19T13:11:45+00:00December 11th, 2018|Podcast, Product Performance|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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