SECRETS 095 Making a classic snack healthy with Mathew Parry of The Good Crisp

Remember the iconic commercials about the potato chip in a can? They once dominated the airwaves and store shelves. Reinventing a shrinking category with a healthy alternative connecting nostalgia with taste and clean ingredients – the recipe for success.

Welcome, and thank you for listening to the Brand Secrets and Strategies Podcast. Remember, this podcast is about you and it’s for you. And at the end of every episode, I include one free download complete with a strategy that you can instantly adopt and make your own. One that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product on to more retailer shelves and into the hands of more shoppers. 

Today’s story is about an innovative brand that saw a niche that needed to be cleaned up. Or as he says, “Needed to have the nasties removed.” Today’s story is about an innovative brand that is breathing life into something that we grew up with, something very iconic. A product that was very popular and still is today. The best part is that they found an innovative way to make this product healthy, gluten free, and tasty. 

During this episode, we talk a lot about not only the category, but we also talk about strategies this brand can leverage to get their product on more retailer shelves and into the hands of more shoppers. Creative strategies to help this brand carve out not only a unique niche in the salty snack category where there’s a lot of competition, but also get dual placement. A strategy that this brand can use to leverage with retailers to gain incremental distribution without some of the headaches that a lot of brands face. These are the same strategies that can work for your brand as well.

Download the show notes below

Click here to learn more about The Good Crisp

By |2018-11-10T19:16:06+00:00November 6th, 2018|Podcast, Product Performance|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Connect with me on LinkedIn.

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