SECRETS 092 What’s behind the hottest trend in retail with David Benzaquen of Plant Based Solutions and Ocean Hugger Foods

Plant based foods are driving sustainable sales growth across almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are filling that void.

The purpose of today’s story is to share with you the hottest trend in all of retail and dispel the many myths around it. Today, we’re talking about plant-based foods. Now, don’t worry. We’re not going to try to convert you into being a vegan or try to convince you to give up your favorite food. Many of the people that start eating plant-based foods don’t do it to radically change their diet, but instead, they use it to augment what they’re currently doing, and this is why this information is so important.

We were all told from an early age to make sure that we eat our vegetables. There’s a lot of wisdom to that, but more importantly, there’s a lot of benefit to eating a plant-based diet, or at least eating foods that are plant-based in addition to what you’re currently eating. Today, there’s so much more to plant-based foods, from unique products across every single category, products that offer new and different tastes, products that are very similar to what you’re used to with a non-plant-based diet, but in many cases, healthier. 

There are a lot of benefits to eating a plant-based diet. This is one of the key things that we talk about. In this episode, you’re going to learn a lot, not only about the trends, but about the benefits of a plant-based diet, why it matters, and why it’s so important to your health and the health of this planet. Remember that this podcast is about you and it’s for you. The purpose of this podcast and my mission is to make our healthy way of life more accessible by getting your products onto more retailer shelves and into the hands of more shoppers. This is how we do this.

If you like the podcast, share it with a friend, subscribe and leave a review. Now, here’s David Benzaquen

Download the show notes below

Click here to learn more about Plant Based Solutions

Click here to learn more about Ocean Hugger Foods

By |2018-10-14T20:43:12+00:00October 16th, 2018|Brand Engagement, Podcast|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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