SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods

Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice.

Welcome. Today’s story is proof positive that developing a strong online digital marketing strategy can help you win with at traditional retail. More importantly, it can help give you that added traction, that added runway, to help your brand succeed. Today’s story is proof positive that the riches are in the niches. 

What I mean by that, as consumers continue to look for healthy options, striving for healthy or better for you, cleaner products, there are opportunities out there. This is a story about how a brand, how an entrepreneur identified a niche and was able to develop a brand in it. What’s really compelling about this is that they became a leader in the category in this space in terms of clean label, plant-based, et cetera.

Today’s story is about a little brand to be the first to take on a Goliath, and that redefined a category. Today, we also talked about the importance of having a healthy foundation to build your brand on.

This is exactly why I launched my free Turnkey Sales Story Strategies course, to help every brand, literally, every brand, develop the strong, healthy foundation that’s going to help them succeed. Not only today, but tomorrow and beyond. The course teaches brands how to leverage their selling story, so that they have a unified message, with the same passion and enthusiasm as the founder, that they communicate that story in the same way that the founder would communicate it, with their brokers, with their distributors, with the retailers, and their customers.

I hope you’re enjoying the podcast. If you are, please share it with a friend, subscribe, and leave a review. Don’t forget that I redesigned my Resources page on my website. It offers many tools, strategies, free resources and even a calendar of industry events, in addition to free downloadable guides, that address the specific pitfalls that you’re facing.

They each contain one quick, easy to digest strategy that you can instantly adopt, and make your own, one that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to help you get your products on more retailer’s shelves, and into the hands of more shoppers.

Download the show notes below

Click here to learn more about Nutpods

By |2018-10-03T21:26:45+00:00October 2nd, 2018|Podcast, Sales Funnel Magnification|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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