What retailers really want – actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leader returns a high ROI, grows sales, and builds shopper loyalty.
Welcome. I’m in the process of redesigning my Resources page on my website to provide you with downloadable guides to help you get past many of the bottlenecks that many of you are facing. I’m also adding a lot of valuable resources and tools that I personally trust and endorse, a calendar of industry events, my tip of the week that I include in my weekly newsletter, along with a place where you can subscribe to it, my weekly articles, my newest podcast with industry CEO’s and Founders and so much more.
Today’s story is about a brand that leverages all the strategies, tips, and techniques that I talk about on this podcast, in my content, in my courses, and on stage. These are the strategies that can help differentiate you on shelf, to help you become a category leader, to help you as a brand become a lot more than just a box on a retailer’s shelf. This is how you stand out. This is how you differentiate yourself from other brands in the category. This is where you become a value added resource to the retailer. By doing this, by taking advantage of these strategies, not only do you compete at a much higher level, but more importantly, when you become a value added resource, retailers start to reach out to you for help for incremental merchandising and promotional opportunities.
Put another way when you can help the retailer get what they want, more sales, more foot traffic in their stores, then they’re going to help you get what you want. This episode today is about those strategies that help you get your product on more retailers’ shelves and into the hands of more shoppers.
Download the show notes below
What is Category Management and Why It’s So Important
Empowering Brands | Raising The Bar
Ever wish you just had a roadmap? Well now you do!
Don’t miss out on all of these FREE RESOURCES (strategic downloadable guides, podcast episodes, list of questions you need to be asking and know the answers to, weekly newsletter, articles and tips of the week. You will also receive access to quick and easy online courses that teach you how to get your brand on the shelf, expand distribution, understand what retailers REALLY want and address your most pressing challenges and questions.
All tools that you can use, AT NO CHARGE TO YOU, to save you valuable time and money and grow your sales today!
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