SECRETS 088 Proof that becoming a category leader opens doors and grows sales with Russ Forester of Hain Celestial

What retailers really want – actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leader returns a high ROI, grows sales, and builds shopper loyalty.

Welcome. I’m in the process of redesigning my Resources page on my website to provide you with downloadable guides to help you get past many of the bottlenecks that many of you are facing. I’m also adding a lot of valuable resources and tools that I personally trust and endorse, a calendar of industry events, my tip of the week that I include in my weekly newsletter, along with a place where you can subscribe to it, my weekly articles, my newest podcast with industry CEO’s and Founders and so much more. 

Today’s story is about a brand that leverages all the strategies, tips, and techniques that I talk about on this podcast, in my content, in my courses, and on stage. These are the strategies that can help differentiate you on shelf, to help you become a category leader, to help you as a brand become a lot more than just a box on a retailer’s shelf. This is how you stand out. This is how you differentiate yourself from other brands in the category. This is where you become a value added resource to the retailer. By doing this, by taking advantage of these strategies, not only do you compete at a much higher level, but more importantly, when you become a value added resource, retailers start to reach out to you for help for incremental merchandising and promotional opportunities.

Put another way when you can help the retailer get what they want, more sales, more foot traffic in their stores, then they’re going to help you get what you want. This episode today is about those strategies that help you get your product on more retailers’ shelves and into the hands of more shoppers.

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What Is Category Management and Why Is It Important



By |2018-12-21T22:08:57+00:00September 27th, 2018|Category Leadership, Podcast|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Connect with me on LinkedIn.

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