All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy – bridging the generations.
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Here’s today’s episode. Today’s story is about a disruptive brand that revitalized a dying category. While you’ve heard me make statements like that in the past, what’s unique about this brand is they found a way to bring new shoppers into the category. Non-traditional shoppers. While there is some question as to who to give credit to this quote, one of my favorite quotes is, “Life is not measured by the number of breaths we take, but by the moments that take our breath away.” I share this because the story that you’re about to hear is about a brand who was able to connect that thing that we hold most dear, to education and to the love of food. Quality food.
Most of us remember times where we helped make something in the kitchen with our parents. How that brought us together and helped formed the communities that we know and love. Our happiest memories are usually spent around a table, talking and sharing with the people that we love. Today’s story’s about a brand that was able to make a connection between their products and that consumer. To not only revitalize a category, but to revitalize the relationship we have with our loved ones, especially children.
You’ve heard me often say say that consumers are confused. They struggle to understand the difference between non-GMO, organic, et cetera. With all the noise and clutter out there, it’s difficult to really understand what quality food looks like and what it means. What a better way to teach children, our children, about the value of food with a simple product that brings families together. It gives them an opportunity to connect. Teaches them to love and know food. Helping them to develop a trust and appreciation for the good quality and nutrition that’s gonna get them through the rest of their lives. I cannot think of a more important mission for any brand than to leave a legacy for the ones that we love. Another thing that I really love about this brand is the way that they work together. The passion, the enthusiasm, the team spirit. The dedication to making a real, lasting difference.
Here’s Greg Fleishman with Foodstirs.
Download the show notes below
What is Category Management and Why It’s So Important
Empowering Brands | Raising The Bar
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