SECRETS 080 The recipe for success for scaling your brand with Jeff Greenberg of The Kitchen Coop

You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners.   

If you like this show, subscribe, share it with a friend, and leave a review on iTunes. Also, don’t forget to listen to the end of the episode, where I give you a free downloadable guide to help you grow sales to help you get your product on more retailer shelves and into the hands of more shoppers.

You spend a lot of time crafting and building your product, and now you need to decide how do you scale that product. It’s a lot more complicated than simply multiplying your recipe times some number. There are a lot of different things you need to take into consideration.

For example, can you get consistent ingredients that you can trust? What happens if you need to make a substitution? Do you have the necessary food safety standards in place to protect your brand and protect the value and the trust that your customers have in your brand? Have you considered everything that’s required to have someone else produce your product for you?

While this can certainly seem overwhelming, finding the right people to help support you, to help guide you through this process is critical to your success. If you don’t get this right at the beginning, this could cause a lot of problems down the road. This is where you cannot afford to skimp. You need to hire the best people to help you build your brand, scale it, and get it onto retailer shelves, but how do you do that?

That is exactly what this episode is about today. It’s about helping you take your product from your kitchen in your home and scaling it to the point where you can get it onto retailer shelves, scaling it to the point where you can properly meet retailer demands, where you can supply the product that they need to grow their business without worrying about out of stocks. 

Here’s today’s guest, Jeff Greenberg, with The Kitchen Coop. 

Download the show notes below

Click here to learn more about The Kitchen Coop

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By |2018-08-23T16:03:50+00:00August 23rd, 2018|Podcast, Product Performance|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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