SECRETS 078 Leveraging mainstream best practices to build two legacy natural brands with Scott Jensen of Rhythm Superfoods and Stubb’s Legendary Bar-B-Q

Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth.

Today’s guest and I had a similar start in our careers. We both began in mainstream CPG. In fact, we were both direct competitors at one time. Today’s story is about how he leveraged what he learned working in mainstream CPG, and was able to leverage those insights and that experience to build two iconic brands. Inspiration can be found anywhere you look for it. In this show, I’m continually talking with thought leaders that share share their insights with you. 

One of the key things that you can learn from this show is that mainstream CPG has a lot of great resources and abilities. The training that those of us who had the privilege of working with some of the largest and most conic brands in the world was second to none. That education helped pave the way for me to bring this show to you, as well as several of the other thought leaders and guests that we’ve had on the show. The point is this, there’s a lot to be learned from the big brands. Many of the skills that the big brands rely on are simply not taught in natural. 

Let me frame it this way. When I started earlier in my career, things were exactly the same in mainstream as they are in natural today. We called on every store, we relied on distributors, and most of the selling was done at trade shows. And then a little retailer called Walmart came along and we had to rethink our go to market strategy. Retailers began consolidating to compete effectively, and we were forced to adopt a new way of doing business. The changes that I’m talking about force us to weed out a lot of the wasted spending, which helped us get our product on more retailer shelves with less effort and expense.

I’m talking about the strategies that the big brands rely on, and the strategies that you should be relying on as well. The strategies, while they were founded in mainstream, are the strategies that help set big brands apart. If you use these strategies, they’re going to help you gain a sustainable advantage differentiating you from your competition. These strategies will teach you how to give retailers what they really want, and what they deserve and need. What’s unique about this podcast, my courses, and all my content is that the focus is on using these strategies to keep natural natural. Leveraging things like your mission, your community, the consumers that buy your product, to help you build a solid selling story, to get your product on more retailer shelves and into the hands of more shoppers. 

Today, you’re going to learn about how Scott was able to leverage those insights, resources and those capabilities to build two iconic brands. Here is Scott Jensen of Rhythm Superfoods and Stubb’s Legendary Bar-B-Q

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By |2019-02-07T15:43:06+00:00August 15th, 2018|Podcast, Sales/Profit Growth|

About the Author:

Daniel Lohman, CPSA is Strategic Advisor in the CPG and Organic Industry. His company, Category Management Solutions (CMS4CPG LLC), provides innovative ideas, actionable insights and strategic solutions for companies interested in gaining a significant competitive advantage. He assists companies in expanding their retail distribution and improving their merchandising. His extensive knowledge and expertise reaches far beyond traditional category management and has earned him recognition throughout the industry as an expert, speaker, trainer and thought leader. Daniel can be reached at Dan@CMS4CPG.com. Connect with me on LinkedIn.

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