Trade Marketing ROI Increase

Over 70% of trade spending is ineffective and useless.  Minimize excessive slotting and menu fees and determine optimal pricing.  Avoid retailers, brokers and distributor viewing your brand as an ATM.  Reach new loyal customers with targeted actionable insights and strategies that get results.

10 09, 2019

SECRETS 143 Explode Sales With Effective Trade Show Strategies With Daniel Lohman From Brand Secrets And Strategies

By |2019-09-11T10:39:06-06:00September 10th, 2019|Podcast, Trade Marketing ROI Increase|

Trade shows can explode sales for brands and retailers IF you know the insider secrets. Most brands overlook simple strategies to maximize every selling opportunity. Being prepared and a solid strategy for following up after the event are two key elements. Welcome. In honor of Expo East this week I wanted to [...]

20 08, 2019

SECRETS 140 Trade Marketing Strategies That Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2019-08-20T11:45:57-06:00August 20th, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. Welcome. I want to thank you for listening. [...]

29 01, 2019

SECRETS 108 Maximize Promotion Effectiveness To Grow Sales with Dan Lohman of Brand Secrets and Strategies

By |2019-06-01T20:11:20-06:00January 29th, 2019|Podcast, Trade Marketing ROI Increase|

Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested? Remember, this podcast is about you and it's for [...]

28 01, 2019

Maximize Promotion Effectiveness To Grow Sales And Compete More Effectively

By |2019-03-20T19:56:34-06:00January 28th, 2019|Trade Marketing ROI Increase|

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand's runway, grows sustainable sales and it maximizes your promotional ROI.  Trade marketing encompasses every effort required to get [...]

24 01, 2019

SECRETS 107 To sell more and grow beyond other brands in your category, you need to use strategies they overlook with Daniel Lohman of Brand Secrets and Strategies

By |2019-06-01T20:13:13-06:00January 24th, 2019|Podcast, Trade Marketing ROI Increase|

You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health & leveraging it at retail is the best strategy for sustainable growth  Download the show notes below Listen where you [...]

13 11, 2018

SECRETS 096 Breaking through the barriers every brand faces with Charles Coristine of The Lesser Evil

By |2019-03-14T16:58:05-06:00November 13th, 2018|Podcast, Trade Marketing ROI Increase|

Business is complicated, challenging, and expensive. Small brands are at a substantial competitive disadvantage but they do not need to be. We discuss strategies all brands should use to level the playing field - Empowering Brands | Raising The Bar. Welcome, I want to thank you for listening to the brand [...]

5 11, 2018

4 Digital Strategies To Maximize Trade Marketing ROI

By |2019-03-22T18:53:59-06:00November 5th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]

4 10, 2018

SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T17:36:29-06:00October 4th, 2018|Podcast, Trade Marketing ROI Increase|

Trade marketing encompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.  Trade marketing encompasses everything required to get your products into shoppers hands. This [...]

30 08, 2018

SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T17:51:38-06:00August 30th, 2018|Podcast, Trade Marketing ROI Increase|

Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow sales. Welcome. I appreciate [...]

25 04, 2018

8 Strategies To Maximize Trade Marketing ROI

By |2019-03-22T21:02:42-06:00April 25th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials - the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]