Trade Marketing ROI Increase

Over 70% of trade spending is ineffective and useless.  Minimize excessive slotting and menu fees and determine optimal pricing.  Avoid retailers, brokers and distributor viewing your brand as an ATM.  Reach new loyal customers with targeted actionable insights and strategies that get results.

30 08, 2018

SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of CMS4CPG

By |2018-09-11T18:20:49+00:00August 30th, 2018|Podcast, Trade Marketing ROI Increase|

Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow sales. Welcome. I appreciate your listening. I [...]

25 04, 2018

8 Strategies To Maximize Trade Marketing ROI

By |2018-05-28T21:34:44+00:00April 25th, 2018|Trade Marketing ROI Increase|

Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials - the primary goal of every promotion.  While rewarding loyal shoppers to make repeat purchases can prove beneficial, [...]

30 05, 2017

Maximize your trade marketing ROI with creative market basket strategies

By |2017-09-23T16:40:59+00:00May 30th, 2017|Trade Marketing ROI Increase|

Market basket refers to the assortment of items found in a customer’s shopping basket in the checkout line. Market basket is one of the most important terms in category management, shopper insights, marketing, brand management, etc. Understanding this important measure will help your brand maximize your sales growth and profits while developing loyal and [...]

8 02, 2017

Marketing strategies to reach new loyal shoppers

By |2017-09-23T19:08:40+00:00February 8th, 2017|Trade Marketing ROI Increase|

Brands rely heavily on promotions to generate excitement for their products and to encourage shoppers to purchase them. The objective of every promotion is to increase the number of shoppers using their products. The focus is primarily on gaining new loyal shoppers. Promotions that don’t achieve this result are a waste of resources and [...]