17 10, 2018

Maximize each and every selling opportunity – never miss an opportunity to put your best foot forward

By |2018-11-29T19:05:42+00:00October 17th, 2018|Tip Of The Week|

Most promotional spending is wasted or ineffective. The goal of every promotion should be to introduce your product to new customers. Current strategies do little to drive sustainable growth. Brands need to do more than “rinse and repeat” previous promotions to stand out in a crowded category.  Trade spending includes everything needed to get [...]

10 10, 2018

Digital strategies to drive sustainable sales

By |2018-11-29T19:12:30+00:00October 10th, 2018|Tip Of The Week|

Digital strategies can exponentially explode your sales, broaden your audience, and help you build a robust and loyal community. Natural brands are at a competitive disadvantage compared to their mainstream counterparts. Digital strategies change this equation in your favor and at a fraction of the price of traditional strategies. Brands need to OWN their [...]

3 10, 2018

Build a community around your customers

By |2018-11-29T19:18:08+00:00October 3rd, 2018|Tip Of The Week|

Larger brands tend to talk at their shoppers and not to them. One of the core strengths of natural is our ability to create a community around inspirational brands and important causes. The challenge is that traditional strategies frequently commoditize shoppers grouping them into similar buckets. Your shoppers want to be valued, respected, and [...]

26 09, 2018

The cornerstone of your brand – your customer

By |2018-11-29T20:18:39+00:00September 26th, 2018|Tip Of The Week|

Every brand begins by focusing on their customers needs and wants. Sadly, most brand strategies overlook your customer and their importance to your brands success. The 4P’s (in this weeks article – The cornerstone of retail) are focused on manipulating customers to purchase discounted and promoted products. Natural products that put the shopper first [...]

19 09, 2018

Set goals with intention and focus

By |2018-11-29T19:27:41+00:00September 19th, 2018|Tip Of The Week|

How can you hit a target you have not clearly identified? Sounds obvious but rarely do I find brands making this a priority. Goal setting is perhaps the most underutilized component of any strategy. In fact, I would go as far to say that a strategy that does not include a well defined goal [...]

5 09, 2018

Listen carefully to your customers

By |2018-11-29T19:30:18+00:00September 5th, 2018|Tip Of The Week|

All brands claim they listen to their customers but do they really? If this were true then there would be less new product innovation or the need for a better mousetrap. Natural brands need to be experts at innovating and creating disruptive products their customers want and need. This requires carefully listening including walking [...]

29 08, 2018

Know the health of your brand

By |2018-11-29T19:33:19+00:00August 29th, 2018|Tip Of The Week|

Retailers want their shelves filled with healthy brands that deliver consistent sales growth and more shoppers. Any brand with deep pockets can artificially grow sales through deep discounts and promotions. This strategy however, is not sustainable, and more importantly, it frequently dilutes category growth. Those brands are typically here today and gone tomorrow. Retail [...]

22 08, 2018

Seek sage advice to accelerate your growth

By |2018-11-29T19:36:09+00:00August 22nd, 2018|Tip Of The Week|

I’ve always believed that true wisdom comes from knowing where to find answers to your most pressing questions. Book smarts vs. street smarts. Today we can research just about anything on Google but the responses are cold, impersonal, and they lack experiential wisdom. There are some who know, or believe they know, everything. Their [...]

15 08, 2018

Look for inspiration beyond your community if you want to grow

By |2018-11-29T19:39:54+00:00August 15th, 2018|Tip Of The Week|

The leaders who inspire us tell rich stories about how they excelled beyond their peers and how they looked into the future for solutions to problems we did not know we had. Take Steve Jobs or Elon Musk for example. Henry Ford said that if he asked what people wanted they would have asked [...]

1 08, 2018

Innovation is the key to growth

By |2018-11-29T20:21:48+00:00August 1st, 2018|Tip Of The Week|

Innovation is the key to every brand’s success BUT there is a night-and-day difference between innovation in mainstream and natural. This is because true natural product innovation is whats responsible for the sustainable growth across all categories. It sets you apart from your mainstream competitors because natural brands have a more intimate relationship with [...]