17 04, 2019

Know what retailers REALLY want

By |2019-04-17T09:28:24-06:00April 17th, 2019|Tip Of The Week|

Every brand wants to get their product on store shelves BUT the strategies most brands use today take the retailer relationship for granted. They overlook the true potential you have to exponentially grow your brand.  On Shark Tank, you continually hear the sharks ask about the cost to acquire a customer. The same holds [...]

9 04, 2019

Focus on the shopper journey – it begins with your merchandising strategy

By |2019-04-09T10:42:26-06:00April 9th, 2019|Tip Of The Week|

The first impression shoppers have of your brand is frequently on a store shelf - make it a good one!  The shopper journey has changed. Brands cannot afford to overlook any aspect of the shopper journey. Brands cannot afford to guess when it comes to meeting their shopper's needs and wants. This is one [...]

2 04, 2019

Loyal Shoppers Are The Key To Growing Sustainable Sales

By |2019-04-02T11:30:19-06:00April 2nd, 2019|Tip Of The Week|

The most important thing every brand needs is shoppers. Without them, you do not have a brand.  You hope that your brand will go viral and that it will become an overnight success. The question is how do you grow your brand without going broke in the process? Your merchandising strategy can do more [...]

26 03, 2019

Followthrough is the most important pillar of your sales success

By |2019-03-26T12:58:39-06:00March 26th, 2019|Tip Of The Week|

Have you ever played a sport? In golf, the followthrough is the most important part of your swing. It guides the ball to the cup. The same is true in every sport and it is equally true in business.  Try this experiment. Look to somewhere other than the target the next time you play [...]

20 03, 2019

Use the shopper market basket to grow sales and shopper loyalty

By |2019-03-20T15:45:37-06:00March 20th, 2019|Tip Of The Week|

Time-starved consumers rarely choose only one item when they shop at any store. They strive to get all the items on their shopping list while they are in the store. They want convenience and they don’t have time to shop multiple stores.    So why does this matter? When a shopper buys your brand, [...]

13 03, 2019

Amplify your selling strategy by maximizing broker effectiveness

By |2019-03-25T21:01:50-06:00March 13th, 2019|Tip Of The Week|

In a perfect world, you the founder would do all the retail selling, individual store merchandising, etc. The passion, enthusiasm, and authentic commitment to your brand, your baby, would virtually guarantee sales success. One of the biggest challenges every brand has, even the big brands, is in store execution. This includes poor product placement, [...]

27 02, 2019

Your brand strategy should be every bit as innovative as the ingredients in your package

By |2019-03-25T13:26:51-06:00February 27th, 2019|Tip Of The Week|

Packaging is one of the most critical things every brand needs to think about as they develop their go to market strategy. Your packaging is a reflection of your brand. Make it a good one. I love the passion, creativity, and commitment to healthy quality solutions found in natural. Natural is where the true [...]

20 02, 2019

Your brand strategy should be every bit as innovative as the ingredients in your package

By |2019-03-14T14:05:11-06:00February 20th, 2019|Tip Of The Week|

There is an easy way and a hard way to do just about anything. Growing a brand takes hard work but it does not need to be difficult. Over 80% of natural brands fail within their first year. This is usually a result of not having a solid well thought-out business strategy and poor [...]

13 02, 2019

Make it easy for shoppers to find and buy your products

By |2019-03-25T21:03:14-06:00February 13th, 2019|Tip Of The Week|

Shoppers can’t buy your products if they can’t find them. Sounds obvious but most brands get this wrong. Poorly merchandised and hard to find products are one of the biggest frustrations shoppers face. This is also one of the biggest pain points brands share with me. Brands need to help guide retailers to properly [...]

6 02, 2019

The Blueprint To Your Success Requires You To KNOW YOUR NUMBERS!

By |2019-03-25T21:07:32-06:00February 6th, 2019|Tip Of The Week|

It’s not enough to make an amazing product that will revolutionize the way we eat. Business is complicated both in online and in traditional retail. The more you know, the more effective you will be when it comes to growing sustainable sales by getting your products on more store shelves and into the hands [...]