1 10, 2019

Trade Management Essentials – Strategies To Grow And Scale Your Brand

By |2019-10-01T14:36:22-06:00October 1st, 2019|Tip Of The Week|

Every dollar spent to get your products into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand’s runway, grows sustainable sales and it maximizes your promotional ROI.  Trade marketing encompasses every effort required to get [...]

23 07, 2019

What You Need To Know – The Retail Game

By |2019-07-23T11:33:19-06:00July 23rd, 2019|Tip Of The Week|

Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage. You’re taught that you need to continually raise money and then raise more [...]

15 07, 2019

Marketing Success Strategies – What Every Brand SHOULD Do

By |2019-07-15T20:35:17-06:00July 15th, 2019|Tip Of The Week|

A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication. The achilles heal of big brands is that they apply the outdated “tried and [...]

9 07, 2019

Category Review Strategies To Grow Sales And Profits

By |2019-07-09T09:07:44-06:00July 9th, 2019|Tip Of The Week|

Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership.  Retailers want and need actionable insights that increase sales, shopper traffic, and give them a distinct competitive advantage. They want collaborative strategic partnerships with [...]

2 07, 2019

Brand Health Begins With Your Wellness Elevated

By |2019-07-02T11:08:38-06:00July 2nd, 2019|Tip Of The Week|

Growing a brand is difficult and it can take a lot out of you. You feel like you need to be everywhere at once and that you need to handle everything yourself when you’re first starting out. The constant deluge of distractions fights for your attention and can derail you. This is a key [...]

25 06, 2019

Choosing The Wrong “Expert” Jeopardizes Your Brand

By |2019-06-23T22:03:18-06:00June 25th, 2019|Tip Of The Week|

Over 80% of natural brands fail within the first year - I’m committed to changing this. There are a lot of “experts” offering advice that lack the creativity your brand needs to differentiate itself. As a brand owner, you need to keep your hand firmly on the rudder of your ship. You should never [...]

18 06, 2019

Profitable Digital Brand Building Strategies To Win At Retail

By |2019-06-23T22:02:14-06:00June 18th, 2019|Tip Of The Week|

Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive and it’s pay-to-play. A blended strategy makes it easier for shoppers to find and purchase your brand.  Your products need to be available wherever your current [...]

11 06, 2019

Compostable Packaging Solutions To Reduce Packaging Pollution

By |2019-06-11T12:14:39-06:00June 11th, 2019|Tip Of The Week|

Shoppers want what they want and they want to feel good about the products they buy. This includes not only what’s in your package but the packaging itself. Shoppers want packaging that reflects their values and their commitment to reducing climate change. This includes reducing packaging waste. The sad reality is that most recyclable [...]

4 06, 2019

Never underestimate the importance of knowing your who your core shopper is

By |2019-06-11T12:16:26-06:00June 4th, 2019|Tip Of The Week|

The foundation of your brand and your ability to provide exceptional value all hinges on how well you know exactly who your core shopper is. That is the focus of this week's podcast with Ethan Hirshberg of Ethan’s. Don't miss this one!  SECRETS 129 Knowing Your Core Customer Is Critical To Your Success At [...]

29 05, 2019

Leverage print-on-demand compostable packaging as a profit center to sell your brand

By |2019-05-29T11:07:25-06:00May 29th, 2019|Tip Of The Week|

Your packaging strategy should be integrated into your brand strategy. Most brands overlook some of the most important ways that packaging can help you stand out on a crowded shelf while helping you get your product on more store shelves and into the hands of more shoppers.  To many brands, packaging is simply the [...]

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