20 02, 2019

Your brand strategy should be every bit as innovative as the ingredients in your package

By |2019-02-20T19:38:21+00:00February 20th, 2019|Tip Of The Week|

There is an easy way and a hard way to do just about anything. Growing a brand takes hard work but it does not need to be difficult. Over 80% of natural brands fail within their first year. This is usually a result of not having a solid well thought-out business strategy and poor [...]

29 01, 2019

An effective promotional strategy can add rocket fuel to your growth. The opposite can kill it

By |2019-01-31T07:21:40+00:00January 29th, 2019|Tip Of The Week|

Effectively managing your promotions is the easiest way to grow sales, gain additional runway, and more accurately predict and forecast sales. All brands struggle with this - especially natural brands. There are limited resources to help brands accurately measure promotional effectiveness - for all brands.  Smaller brands are at a significant competitive disadvantage here. [...]

23 01, 2019

If you want to sell more and grow beyond other brands in your category, you need to use strategies they overlook!

By |2019-01-31T07:27:37+00:00January 23rd, 2019|Tip Of The Week|

Never discount the power of learning a new skill or strategy. There is always a benefit from learning from other brands who have solved a specific bottleneck. Their stories are inspirational and motivational.  The challenge is that you created a disruptive product that is better than other products you compete with. So, how do [...]

16 01, 2019

A Consistent Clear And Compelling Brand Message – Building A Sustainable Community

By |2019-01-31T07:30:02+00:00January 16th, 2019|Tip Of The Week|

Have you ever had a song stuck in your head - one you can’t stop singing? That should be the goal for your brand’s messaging. It needs to stick in the minds of shoppers and it needs to be so compelling that it becomes contagious.   We are all fascinated by what makes a [...]

9 01, 2019

You never get a second chance to disappoint a customer

By |2019-01-31T07:31:24+00:00January 9th, 2019|Tip Of The Week|

The strength of every brand is the connection you make with shoppers. You want customers to like, know, and trust your brand. First impressions matter - make every impression memorable.  Have you ever played the game where you share a story with someone and they share it with someone else and so on? Your [...]

26 12, 2018

Don’t forget to include the human in your story telling

By |2019-01-31T07:33:39+00:00December 26th, 2018|Tip Of The Week|

Most marketers and sales experts focus on “target customers”. The key thing to remember is that people don’t want to be sold, they want to buy. In fact, brands that personalize their messaging in a way that speaks directly to the human that buys your products build a one-on-one relationship that extends beyond the [...]

19 12, 2018

Know the real value of your best customer

By |2019-01-31T07:35:46+00:00December 19th, 2018|Tip Of The Week|

How well do you know the value of your best consumer? I ask this question a lot and rarely do I get anything but a generic answer. While it may be true that your best customer is female, 32-45, and has 2.3 kids, this is not enough to help you build trust and authenticity. [...]

12 12, 2018

Never stop learning – Never stop asking questions

By |2019-01-31T07:38:41+00:00December 12th, 2018|Tip Of The Week|

The real strength of any leader is their ability to find the answers. However, you can’t find the answers if you are not asking the right questions. Think about it. This is a subtle but huge distinction. We have more information at our fingertips today than at any time prior and yet words on [...]

5 12, 2018

The real secret behind every successful brand – an expert mentor community

By |2019-01-31T07:55:26+00:00December 5th, 2018|Tip Of The Week|

In every story, we look for the hero’s journey for inspiration, guidance, and wisdom. Behind every story’s hero is the guide. The hero’s guide is their Yoda - someone who has already slain the dragon, summited the mountain,  or rescued the princess. The hero’s guide is the unsung mentor that helps the hero stay [...]

21 11, 2018

Authenticity cannot exist without sincere gratitude

By |2019-01-31T07:58:51+00:00November 21st, 2018|Tip Of The Week|

I talk a lot about what makes natural natural. The cornerstone of natural is authenticity. Authenticity resonates with your shoppers turning occasional customers into loyal evangelists. In order for authenticity to be effective, it needs to convey empathy and it needs to touch our hearts and our souls. The effectiveness of your brand selling [...]