25 06, 2019

Choosing The Wrong “Expert” Jeopardizes Your Brand

By |2019-06-23T22:03:18-06:00June 25th, 2019|Tip Of The Week|

Over 80% of natural brands fail within the first year - I’m committed to changing this. There are a lot of “experts” offering advice that lack the creativity your brand needs to differentiate itself. As a brand owner, you need to keep your hand firmly on the rudder of your ship. You should never [...]

18 06, 2019

Profitable Digital Brand Building Strategies To Win At Retail

By |2019-06-23T22:02:14-06:00June 18th, 2019|Tip Of The Week|

Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive and it’s pay-to-play. A blended strategy makes it easier for shoppers to find and purchase your brand.  Your products need to be available wherever your current [...]

11 06, 2019

Compostable Packaging Solutions To Reduce Packaging Pollution

By |2019-06-11T12:14:39-06:00June 11th, 2019|Tip Of The Week|

Shoppers want what they want and they want to feel good about the products they buy. This includes not only what’s in your package but the packaging itself. Shoppers want packaging that reflects their values and their commitment to reducing climate change. This includes reducing packaging waste. The sad reality is that most recyclable [...]

4 06, 2019

Never underestimate the importance of knowing your who your core shopper is

By |2019-06-11T12:16:26-06:00June 4th, 2019|Tip Of The Week|

The foundation of your brand and your ability to provide exceptional value all hinges on how well you know exactly who your core shopper is. That is the focus of this week's podcast with Ethan Hirshberg of Ethan’s. Don't miss this one!  SECRETS 129 Knowing Your Core Customer Is Critical To Your Success At [...]

29 05, 2019

Leverage print-on-demand compostable packaging as a profit center to sell your brand

By |2019-05-29T11:07:25-06:00May 29th, 2019|Tip Of The Week|

Your packaging strategy should be integrated into your brand strategy. Most brands overlook some of the most important ways that packaging can help you stand out on a crowded shelf while helping you get your product on more store shelves and into the hands of more shoppers.  To many brands, packaging is simply the [...]

22 05, 2019

Your Branding Must Convey Your Promise And Commitment To Excellence

By |2019-05-22T11:07:29-06:00May 22nd, 2019|Tip Of The Week|

Think of your brand as a blank canvas. What do you what your current and future shoppers to see when they look at it? Does your brand personify all the things you think it should? Does it have a clear and compelling message that is memorable? If not, then this week’s tip and podcast [...]

14 05, 2019

A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth

By |2019-05-14T16:33:59-06:00May 14th, 2019|Tip Of The Week|

Your business strategy is your roadmap to success. It will help keep you from getting distracted and keep your brand from getting derailed. It should keep you on the path toward achieving your goals.  A well written and well-defined business strategy can help you get your product on more store shelves and into the [...]

7 05, 2019

Building A Solid Team Is A Critical Component Of Every Brand’s Success

By |2019-05-14T15:45:25-06:00May 7th, 2019|Tip Of The Week|

Effective team building is one of the biggest challenges every brand faces. The level of skill you attract is a direct reflection of your capabilities as a leader, the opportunity that you present to prospective candidates, and your commitment to giving them a solid work/life balance. The more compelling your brand selling story, the [...]

30 04, 2019

Celebrate real food – it all begins with the farmer

By |2019-04-30T04:29:59-06:00April 30th, 2019|Tip Of The Week|

Shoppers want authentic products they can trust. That requires transparency. It all begins with the farmer. They produce the building block of your products, are critical to your success and they can help amplify your brand selling story. Here’s how, your goal is to build a closely connected relationship with your shoppers. You need [...]

23 04, 2019

Make the shopper the cornerstone of your marketing strategy

By |2019-04-23T14:16:40-06:00April 23rd, 2019|Tip Of The Week|

Every brand will tell you that this is obvious while most brands get this wrong. Here is why this matters.  Remember the old argument which is more important, features or benefits? Most marketing focuses on the features and/or benefits from the brand's perspective thus overlooking the shoppers. There can be a subtle difference between [...]