30 08, 2017

Shelf placement, the key to attracting customers and growing sales

By | 2017-08-30T20:46:12+00:00 August 30th, 2017|Shopper/Loyalty Engagement Enhancement|

Shelf placement, the key to attracting customers and growing sales A brand's shelf presence is one of the most important marketing tools to ensure your success. Follow these important tips to get the best shelf placement. You’ve worked hard to create an innovative product that consumers want. The next step is to get it [...]

14 08, 2017

Brand sales do not end at checkout – they are just beginning!

By | 2017-08-20T20:09:37+00:00 August 14th, 2017|Shopper/Loyalty Engagement Enhancement|

Nothing happens until someone buys your product.  I cannot say that enough.  It provides the fuel for future brand growth.  But what then? Most every brand places all their focus on getting their products on retailer's shelves and into the hands of shoppers.  Few if any think about what happens after that.  This is [...]

8 08, 2017

Boost shopper loyalty with free social media

By | 2017-08-24T21:30:04+00:00 August 8th, 2017|Shopper/Loyalty Engagement Enhancement|

The cornerstone of success for brands and retailers is the 4P's: product, placement, promotion, and pricing. The perfect balance of these will increase consumer traffic in your store, increase sales, build shopper loyalty, and help you remain competitive in any economy. The challenge for some retailers and brands is that they are so focused [...]

4 08, 2017

Natural retailers and brands need to be “social” in the way the communicate

By | 2017-09-18T21:21:41+00:00 August 4th, 2017|Shopper/Loyalty Engagement Enhancement|

Advertising is all about communicating and messaging.  It should be used similarly to having an intimate conversation with a friend, someone you know, like, and, trust.  Advertising can be very expensive and it does not always yield the best results. Experts continually talk about the ability to target consumers.  They all have different ideas [...]

2 08, 2017

The key to winning loyal shoppers in the digital age

By | 2017-08-24T21:34:11+00:00 August 2nd, 2017|Shopper/Loyalty Engagement Enhancement|

Shoppers now have more information at their fingertips than ever before. This is a challenge for retailers who do not have a digital footprint.  Content is king, always.  Content includes all the relevant information about your product including different ways to enjoy it. It can improve the retailer’s ability to educate and support its [...]

1 08, 2017

Natural products, your ticket to increased shopper loyalty and sustainable category sales

By | 2017-08-24T21:35:06+00:00 August 1st, 2017|Shopper/Loyalty Engagement Enhancement|

You never get a second chance to disappoint a customer.  Natural brands offer unique cutting-edge products focused on leading the way in healthier “better for you” trends. Now, more than ever, there is an opportunity for natural brands to take a leadership role in the categories they sell in. Natural products are responsible for [...]

17 03, 2017

The heart of the natural channel – natural brands and retailers

By | 2017-08-25T21:12:21+00:00 March 17th, 2017|Shopper/Loyalty Engagement Enhancement|

Natural organic brands are the lifeblood of all of the trends focused on improving health and vitality. They are the R&D of the consumer packaged goods industry because they address the unmet needs of health-conscious consumers. Natural brands owe their existence to the retailers that sell their products. Natural organic brands are driving sustainable [...]

11 02, 2017

Natural organic products are driving total store sales

By | 2017-08-25T21:23:11+00:00 February 11th, 2017|Shopper/Loyalty Engagement Enhancement|

Natural products are driving growth in most every category across all channels. Shoppers are looking for healthier alternatives to supplement their diets. Health conscious shoppers read labels carefully because they want to know what is in their food and how it was produced. But what about the fresh food departments typically found around the [...]

4 02, 2016

Transparency and Non-GMO – Natural Consumers Raise the Bar

By | 2017-08-25T22:25:17+00:00 February 4th, 2016|Shopper/Loyalty Engagement Enhancement|

By Daniel Lohman, CPSA - February 3, 2016 Transparency has always been the cornerstone of natural with ingredients that are simple and easy to understand and causes that resonate with consumers.  The Non-GMO movement plays a big role in taking this to the next level including with foods that are not traditionally thought of as [...]

16 10, 2015

Healthy Snacking the Big Winner

By | 2017-08-25T22:33:00+00:00 October 16th, 2015|Shopper/Loyalty Engagement Enhancement|

The Natural Product Expos – East and its larger cousin West – are where natural manufacturers introduce their new products. Expo East, held last month in Baltimore, showcased a lot of new and innovative natural projects.  Healthy snacking was the key new trend this year. Consumers tend to consume more and more snacks these [...]