Shopper/Loyalty Engagement Enhancement

Shoppers have more choices today than ever before. How do you get shoppers to choose your brand and how do you attract new loyal committed shoppers? Loyal committed shoppers become your greatest brand ambassadors. Leveraging this important asset with retailers is the key optimizing every selling opportunity.

3 04, 2018

SECRETS 035 Sales extend beyond retailer’s shelves with Chuck Muth with Beyond Meat

By | 2018-04-24T21:28:01+00:00 April 3rd, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Savvy brands are experts at meeting their customer's needs & helping to connect retailers with their loyal shoppers. This is where the real power of a brand at retail is important. Retailers need to partner with brands to satisfy shoppers and drive sales. While doing research for today's podcast, I was doing research into [...]

21 12, 2017

How independent natural retailers can grow sales in a hyper-competitive market

By | 2017-12-28T09:21:41+00:00 December 21st, 2017|Shopper/Loyalty Engagement Enhancement|

How can independent natural retailers remain competitive and grow in a hyper-competitive market?  This is a question I get asked a lot.  This a question that needs to also include the brands these retailers sell.  Most small brands owe their very existence and their start to the small retailer that took a chance on [...]

18 10, 2017

SECRETS 008 Brand building strategies that work by putting the shopper first with guest Joel Warady of Enjoy Life Foods

By | 2017-10-30T16:31:28+00:00 October 18th, 2017|Podcast, Shopper/Loyalty Engagement Enhancement|

Today we're talking about marketing and innovation, two of the key factors that are driving sustainable sales across every channel. More importantly, marketing and innovation, that's how you get your product in the hands of the young consumer. A lot of big brands rely heavily on marketing as the only way that they can [...]

19 09, 2017

Natural products, your ticket to increased shopper loyalty and sustainable category sales

By | 2017-09-23T14:08:38+00:00 September 19th, 2017|Shopper/Loyalty Engagement Enhancement|

You never get a second chance to disappoint a customer!  Natural brands offer unique cutting-edge products focused on leading the way in healthier “better for you” trends. Now, more than ever, there is an opportunity for natural brands to take a leadership role in the categories they sell in. Natural products are responsible for [...]

30 08, 2017

Shelf placement, the key to attracting customers and growing sales

By | 2017-09-30T18:05:18+00:00 August 30th, 2017|Shopper/Loyalty Engagement Enhancement|

Shelf placement, the key to attracting customers and growing sales A brand's shelf presence is one of the most important marketing tools to ensure your success. Follow these important tips to get the best shelf placement. You’ve worked hard to create an innovative product that consumers want. The next step is to get it [...]

14 08, 2017

Brand sales do not end at checkout – they are just beginning!

By | 2017-09-23T14:51:39+00:00 August 14th, 2017|Shopper/Loyalty Engagement Enhancement|

Nothing happens until someone buys your product.  I cannot say that enough.  It provides the fuel for future brand growth.  But what then? Most every brand places all their focus on getting their products on retailer's shelves and into the hands of shoppers.  Few if any think about what happens after that.  This is [...]

8 08, 2017

Boost shopper loyalty with free social media

By | 2017-09-23T14:57:13+00:00 August 8th, 2017|Shopper/Loyalty Engagement Enhancement|

The cornerstone of success for brands and retailers is the 4P's: product, placement, promotion, and pricing. The perfect balance of these will increase consumer traffic in your store, increase sales, build shopper loyalty, and help you remain competitive in any economy. The challenge for some retailers and brands is that they are so focused [...]

4 08, 2017

Natural retailers and brands need to be “social” in the way the communicate

By | 2017-09-23T15:47:13+00:00 August 4th, 2017|Shopper/Loyalty Engagement Enhancement|

Advertising is all about communicating and messaging.  It should be used similarly to having an intimate conversation with a friend, someone you know, like, and, trust.  Advertising can be very expensive and it does not always yield the best results. Experts continually talk about the ability to target consumers.  They all have different ideas [...]

2 08, 2017

The key to winning loyal shoppers in the digital age

By | 2017-09-23T16:00:23+00:00 August 2nd, 2017|Shopper/Loyalty Engagement Enhancement|

Shoppers now have more information at their fingertips than ever before. This is a challenge for retailers who do not have a digital footprint.  Content is king, always.  Content includes all the relevant information about your product including different ways to enjoy it. It can improve the retailer’s ability to educate and support its [...]

17 03, 2017

The heart of the natural channel – natural brands and retailers

By | 2017-09-23T18:03:34+00:00 March 17th, 2017|Shopper/Loyalty Engagement Enhancement|

Natural organic brands are the lifeblood of all of the trends focused on improving health and vitality. They are the R&D of the consumer packaged goods industry because they address the unmet needs of health-conscious consumers. Natural brands owe their existence to the retailers that sell their products. Natural organic brands are driving sustainable [...]