Sales/Profit Growth

Big brands succeed by executing time-proven strategies.  Brands that are able to be creative and think out-of-the-box have a significant competitive vantage and stand out of the shelf.  Do you have a clear roadmap for success?  Ensure that your objectives align with your retailer partners.

5 02, 2019

SECRETS 110 Know Your Numbers – The Blueprint For Success with Dan Lohman from Brand Secrets and Strategies

By |2019-06-01T19:58:46-06:00February 5th, 2019|Podcast, Sales/Profit Growth|

Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want. Welcome. The number-one question I get asked by [...]

4 02, 2019

Know Your Numbers – The Blueprint For Success

By |2020-02-05T11:11:00-07:00February 4th, 2019|Sales/Profit Growth|

The number one question I get asked by brands listening to my podcast and reading my weekly newsletter is what are the best reports I need to drive sales and grow my brand? Sadly, most brands use reports that do not reflect how consumers buy their products - even the big brands. This is [...]

22 01, 2019

SECRETS 106 A Blueprint To Ensure Category Growth with Daniel Lohman of Brand Secrets and Strategies

By |2019-06-01T20:15:08-06:00January 22nd, 2019|Podcast, Sales/Profit Growth|

A picture is worth a thousand words. The first impression shoppers have of your brand is on a store shelf - make it a good one! An effective merchandising strategy can make it easier for shoppers to buy your products and add rocket fuel to your growth. To sell more and [...]

21 01, 2019

Healthy brands attract shoppers and fuel sustainable category growth

By |2020-02-05T10:58:49-07:00January 21st, 2019|Sales/Profit Growth|

This article focuses on the health of your brand and not the healthy ingredients you use to make it. The health of your brand determines how long your brand will be around; weeks, months, years, or decades. The health of your brand determines your value to shoppers, to retailers, and it’s what you take [...]

4 12, 2018

SECRETS 099 The most important sales management success strategies with Bob Burke of Natural Products Consulting

By |2019-03-14T16:53:05-06:00December 4th, 2018|Podcast, Sales/Profit Growth|

Building a brand can be challenging. Surrounding yourself with quality experts can lessen the load. Learning from experts can add rocket fuel to your growth and help you avoid costly pitfalls. Engaged knowledgable leaders outperform their competitors. I want to start by thanking you for listening to the Brand Secrets and [...]

15 08, 2018

SECRETS 078 Leveraging mainstream best practices to build two legacy natural brands with Scott Jensen of Rhythm Superfoods and Stubb’s Legendary Bar-B-Q

By |2019-03-14T17:59:54-06:00August 15th, 2018|Podcast, Sales/Profit Growth|

Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth. Today's guest and I had a similar start in [...]

29 01, 2018

Meeting Shopper Needs Is a Win-Win For Brands, Independents

By |2019-03-22T21:37:28-06:00January 29th, 2018|Sales/Profit Growth|

Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to the community, sustainability, local schools and causes, and educating their loyal customers about brands specifically designed to meet their needs. Independent natural retailers fill a void that larger retailers can’t [...]

12 06, 2017

Grow sales and compete more effectively with strategic partnerships – how to defend against “mass slippage”

By |2019-03-23T18:08:54-06:00June 12th, 2017|Sales/Profit Growth|

Natural products are growing sales across every channel and every category. At the heart of all things natural is the natural retailer. Natural retailers are the launch pad for the most disruptive brands and emerging trends and concepts. This is where the real innovation first appears. There is no dispute that natural retailers “do [...]

2 02, 2017

The 5 P’s of a healthy brand. The recipe for sustainable success

By |2019-03-23T20:40:38-06:00February 2nd, 2017|Sales/Profit Growth|

There are an infinite number of business theories available from a myriad of experts.  They all boil down to just 5 key focus areas.  Losing focus on any one of them can result in almost certain failure. Most experts will tell you that there are only 4 P’s to focus on; Product, Placement, Promotion, [...]

6 01, 2017

The 3 most important strategies to grow sales in 2017

By |2019-03-23T21:13:47-06:00January 6th, 2017|Sales/Profit Growth|

Hopefully, you reviewed the previous year’s results.  It’s important to measure your results from the previous year before you begin planning for the next year. Did you reach our goals and objectives?  What opportunities and challenges have you identified for the upcoming year?  This is always a good place to start when developing strategies. [...]