Sales/Profit Growth

Big brands succeed by executing time-proven strategies.  Brands that are able to be creative and think out-of-the-box have a significant competitive vantage and stand out of the shelf.  Do you have a clear roadmap for success?  Ensure that your objectives align with your retailer partners.

25 06, 2019

SECRETS 132 Choosing The Wrong “Expert” Jeopardizes Your Brand With Jeff Schmidgall From Bubba’s Fine Foods

By |2019-06-23T21:57:56-06:00June 25th, 2019|Podcast, Sales/Profit Growth|

Over 80% of natural brands fail within the first year. I’m committed to changing this. Many “experts” offering advice lack the creativity to grow your brand. Your sales strategy needs to be as unique as your brand. The perils of choosing the wrong expert. Welcome. We talk a lot about brands [...]

19 03, 2019

SECRETS 118 Focus On Shopper’s Market Basket Size To Exponentially Increase Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:33:31-06:00March 19th, 2019|Podcast, Sales/Profit Growth|

Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket. Market basket is the most effective way to [...]

18 03, 2019

Focus On Shopper’s Market Basket Size To Exponentially Increase Sales

By |2019-03-22T16:18:55-06:00March 18th, 2019|Sales/Profit Growth|

Market basket is the most effective way to measure a brand's true value. It's the key to driving true loyalty and gaining a competitive advantage. The harsh reality is that over 80% of natural brands fail within the first year. I'm committed to changing this. Level the playing field between you and the most [...]

5 02, 2019

SECRETS 110 Know Your Numbers – The Blueprint For Success with Dan Lohman from Brand Secrets and Strategies

By |2019-06-01T19:58:46-06:00February 5th, 2019|Podcast, Sales/Profit Growth|

Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want. Welcome. The number-one question I get asked by [...]

4 02, 2019

Know Your Numbers – The Blueprint For Success

By |2019-03-14T13:17:10-06:00February 4th, 2019|Sales/Profit Growth|

The number one question I get asked by brands listening to my podcast and reading my weekly newsletter is what are the best reports I need to drive sales and grow my brand? Sadly, most brands use reports that do not reflect how consumers buy their products - even the big brands. This is [...]

22 01, 2019

SECRETS 106 A Blueprint To Ensure Category Growth with Daniel Lohman of Brand Secrets and Strategies

By |2019-06-01T20:15:08-06:00January 22nd, 2019|Podcast, Sales/Profit Growth|

A picture is worth a thousand words. The first impression shoppers have of your brand is on a store shelf - make it a good one! An effective merchandising strategy can make it easier for shoppers to buy your products and add rocket fuel to your growth. To sell more and [...]

21 01, 2019

Healthy brands attract shoppers and fuel sustainable category growth

By |2019-03-14T13:20:39-06:00January 21st, 2019|Sales/Profit Growth|

This article focuses on the health of your brand and not the healthy ingredients you use to make it. The health of your brand determines how long your brand will be around; weeks, months, years, or decades. The health of your brand determines your value to shoppers, to retailers, and it’s what you take to [...]

4 12, 2018

SECRETS 099 The most important sales management success strategies with Bob Burke of Natural Products Consulting

By |2019-03-14T16:53:05-06:00December 4th, 2018|Podcast, Sales/Profit Growth|

Building a brand can be challenging. Surrounding yourself with quality experts can lessen the load. Learning from experts can add rocket fuel to your growth and help you avoid costly pitfalls. Engaged knowledgable leaders outperform their competitors. I want to start by thanking you for listening to the Brand Secrets and [...]

15 08, 2018

SECRETS 078 Leveraging mainstream best practices to build two legacy natural brands with Scott Jensen of Rhythm Superfoods and Stubb’s Legendary Bar-B-Q

By |2019-03-14T17:59:54-06:00August 15th, 2018|Podcast, Sales/Profit Growth|

Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth. Today's guest and I had a similar start in [...]

29 01, 2018

Meeting Shopper Needs Is a Win-Win For Brands, Independents

By |2019-03-22T21:37:28-06:00January 29th, 2018|Sales/Profit Growth|

Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to the community, sustainability, local schools and causes, and educating their loyal customers about brands specifically designed to meet their needs. Independent natural retailers fill a void that larger retailers can’t [...]