Sales Story Optimization Archives | Page 3 of 5 | BRAND SECRETS AND STRATEGIES

Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

19 06, 2018

SECRETS 60 Michael Sansolo With Sansolo Solutions & Morning News Beat & Coca-Cola Retailing Research Council, The Importance With Remaining Relevant At Retail With Shoppers

By |2020-04-11T12:05:49-06:00June 19th, 2018|Podcast, Sales Story Optimization|

Brand relevance is changing the way consumers shop. Personalization is driving the conversation between brands and shoppers. The old rules no longer apply. Creative disruptive brands can amplify their voice with a compelling selling story. The theme for today's episode is complacency, and how every brand needs to fight against it. [...]

5 06, 2018

SECRETS 56 Caryl Levine From Lotus Foods & OSC2 & Climate Collaborative, How A Vision Quest Evolved Into An Iconic Brand

By |2020-04-11T12:37:37-06:00June 5th, 2018|Podcast, Sales Story Optimization|

Do you know what a vision quest is? It’s a search for a higher meaning and purpose. Learn how an iconic brand was born out of purpose and mission and is now leading an important movement and changing countless lives in the process. If you've been tuning in much, you've heard [...]

24 05, 2018

SECRETS 53 Megan Reamer With Jackson’s Honest, The Power Of Perseverance & Mission Focus

By |2020-04-11T13:01:11-06:00May 24th, 2018|Podcast, Sales Story Optimization|

Starting a brand is hard work. It challenges every aspect of your person. Brands that succeed and grow are born out of a “never give up” attitude and a focused dedication to solving a specific problem. Personalized mission-driven energy accelerates growth. I'm frequently asked, what makes natural, natural? That's what today's [...]

17 05, 2018

SECRETS 51 Ahmed Rahim With Numi Organic Tea & OSC2 & Climate Collaborative, How An Unsung Hero Changed The Way We Celebrate Food

By |2020-04-11T13:47:31-06:00May 17th, 2018|Podcast, Sales Story Optimization|

One person can make a lasting and dramatic impact on the way we celebrate food and how it unites our community. Authentic humility and purpose is what drives mission-focused brands to do more and be more helping shoppers feel good about their purchases. I've worked in this industry for a long [...]

10 05, 2018

SECRETS 48 Megan Shea & Chip Heim With The Soulfull Project, One Brand Making A Difference & Changing The World

By |2020-04-11T14:09:54-06:00May 10th, 2018|Podcast, Sales Story Optimization|

"One person can make a difference and change the world”, powerful words that inspired a brand and birthed a mission to do more and to be more. Building a robust community around them, they focused on helping our overlooked and forgotten neighbors.  Today's story begins with a single phrase, one person [...]

8 05, 2018

SECRETS 47 Neil Blomquist With Sustainable Solutions & Climate Collaborative, Regenerative Business – The Future Of Natural

By |2020-04-11T14:14:51-06:00May 8th, 2018|Podcast, Sales Story Optimization|

Natural is the incubator of the ideas, strategies, and products that are changing the way consumers think about the products they buy & the causes they support. Regenerative business is the next emerging trend championed by disruptive brands & retailers. If you've been listening to this podcast for a while, you [...]

24 04, 2018

SECRETS 42 Gary Hirshberg With Stonyfield Shares His Passion For Natural Organic Brands & How We Need To Inspire & Educate Shoppers

By |2020-04-11T17:19:02-06:00April 24th, 2018|Podcast, Sales Story Optimization|

Community is at the heart of natural. Working together toward a common purpose is what drives us. Our stories need to educate and inspire consumers to vote with their dollars - helping brands get on retailer’s shelves and into the hands of more shoppers. Today's story is about inspiration and education. [...]

19 04, 2018

SECRETS 41 Robbie Vitrano With Good Spread & NatchCom, Understanding What Drives The Beating Heart Of Natural

By |2020-04-11T17:23:53-06:00April 19th, 2018|Podcast, Sales Story Optimization|

Shoppers want healthy natural products. Big brands and retailers struggle to connect with these shoppers and the brands driving this trend. Learn what is at the heart of natural, why it resonates with consumers and why it matters.   Today's episode focuses on what makes natural natural. You've heard me talk [...]

9 04, 2018

SECRETS 37 Lara Dickinson With OSC2 & Climate Collaborative, Shoppers Want Products They Can Feel Good About That Support A Healthier Planet

By |2020-04-11T20:11:54-06:00April 9th, 2018|Podcast, Sales Story Optimization|

Natural products are champions for the environment. Shoppers want to feel good about their purchases including how their choices positively impact the environment, climate and the health of our planet. Learn how a grass roots movement is leading the way. As you listen to this podcast, you'll routinely hear me talk [...]

27 03, 2018

SECRETS 33 Justin Perkins With Care2 & OLOMOMO, Increase Brand Awareness & Social Activism With Digital Strategies

By |2020-04-11T20:50:40-06:00March 27th, 2018|Podcast, Sales Story Optimization|

Perseverance, sweat, hard work, and a quality team are the recipe for building a solid brand. Inspiring natural brands align with worthy causes. Mission-based causes are in their DNA. Care2 amplifies their message while being social warriors for good. Today's story comes from an entrepreneur that tried a lot of different [...]


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