Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

8 05, 2018

SECRETS 047 Regenerative business – the future of natural with Neil Blomquist of Sustainable Solutions

By |2019-03-14T21:10:10-06:00May 8th, 2018|Podcast, Sales Story Optimization|

Natural is the incubator of the ideas, strategies, and products that are changing the way consumers think about the products they buy & the causes they support. Regenerative business is the next emerging trend championed by disruptive brands & retailers. If you've been listening to this podcast for a while, you [...]

24 04, 2018

SECRETS 042 Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this matters

By |2019-03-14T21:20:24-06:00April 24th, 2018|Podcast, Sales Story Optimization|

Community is at the heart of natural. Working together toward a common purpose is what drives us. Our stories need to educate and inspire consumers to vote with their dollars - helping brands get on retailer’s shelves and into the hands of more shoppers. Today's story is about inspiration and education. [...]

19 04, 2018

SECRETS 041 Understanding what drives the beating heart of natural with Robbie Vitrano from Good Spread and NatchCom

By |2019-03-14T21:22:14-06:00April 19th, 2018|Podcast, Sales Story Optimization|

Shoppers want healthy natural products. Big brands and retailers struggle to connect with these shoppers and the brands driving this trend. Learn what is at the heart of natural, why it resonates with consumers and why it matters.   Today's episode focuses on what makes natural natural. You've heard me talk [...]

9 04, 2018

SECRETS 037 Shoppers want products they can feel good about that support a healthier planet with guest Lara Dickinson at OSC2

By |2019-03-15T10:00:52-06:00April 9th, 2018|Podcast, Sales Story Optimization|

Natural products are champions for the environment. Shoppers want to feel good about their purchases including how their choices positively impact the environment, climate and the health of our planet. Learn how a grass roots movement is leading the way. As you listen to this podcast, you'll routinely hear me talk [...]

27 03, 2018

SECRETS 033 – Increase brand awareness and social activism with digital strategies with guest Justin Perkins with Care2 and OLOMOMO

By |2019-03-25T13:44:22-06:00March 27th, 2018|Podcast, Sales Story Optimization|

Perseverance, sweat, hard work, and a quality team are the recipe for building a solid brand. Inspiring natural brands align with worthy causes. Mission-based causes are in their DNA. Care2 amplifies their message while being social warriors for good. Today's story comes from an entrepreneur that tried a lot of different [...]

21 03, 2018

SECRETS 032 – Sage Wisdom with Phil Lempert – The Supermarket Guru

By |2019-03-15T10:17:21-06:00March 21st, 2018|Podcast, Sales Story Optimization|

What retailers and shoppers really want. How to get your brand on the shelf.  Dan and Phil candidly discuss market changes, insights, trends, small brands and the future of the CPG industry If you've been listening to this podcast, reading any of my content, or going through my free course, Turnkey [...]

14 03, 2018

SECRETS 030 How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T10:48:01-06:00March 14th, 2018|Podcast, Sales Story Optimization|

Getting your brand on retailers shelves & into the hands of shoppers was the underlying focus of every talk at Expo West. It was echoed by retailers, industry thought leaders & shared by every brand- the reason for my TURNKEY SALES STORY STRATEGIES course. Today's show is about getting your brand [...]

6 03, 2018

SECRETS 029 TURNKEY SALES STORY STRATEGIES with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T10:49:38-06:00March 6th, 2018|Podcast, Sales Story Optimization|

Story telling is the most effective way to communicate. The power of a good story teller cannot be underestimated. This impacts every aspect of how and where your products are sold. Your brands success relies on how effective your story telling is. This ground-breaking training will empower brands seeking to gain [...]

27 02, 2018

Building Popular Protein Products With Clean Labels

By |2019-03-22T21:21:16-06:00February 27th, 2018|Sales Story Optimization|

Proteins will continue to grow in importance. Brands that remain laser focused on their shoppers will have a sustainable competitive advantage. Shoppers are looking for more protein in their foods.  According to Nielsen, 61% of shoppers are looking for foods that are high in protein*.  Protein is one of the primary factors shoppers consider [...]

17 01, 2018

SECRETS 023 Salesmanship 401 – In depth sales strategies every brand must use with guest Andrew Therrien with Big Orange Productions

By |2019-03-15T12:27:20-06:00January 17th, 2018|Podcast, Sales Story Optimization|

Today's podcast is all about selling. While the focus is on demos, there are such great insights in this podcast about selling. We discussed in depth, the core strategies that you need to take with you when you walk into any selling situation, especially when you're working with your venture capitalists, [...]