Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

31 07, 2018

SECRETS 073 Fun – the essential ingredient for brand success with Dave Hirschkop of Dave’s Gourmet

By |2019-03-14T18:09:40-06:00July 31st, 2018|Podcast, Sales Story Optimization|

An essential component of every brand's success is its ability to attract and retain hard working enthusiastic loyal employees. This helps brands communicate a solid selling story that resonates with shoppers making the brand more valuable to retailers. Before I begin, I want to remind you that there's a free downloadable [...]

3 07, 2018

SECRETS 064 Innovation and revolution is at the heart of successful brands with Neil Grimmer of Habit / Plum Organics

By |2019-03-14T18:46:30-06:00July 3rd, 2018|Podcast, Sales Story Optimization|

A strong leader compels those around them to be excellent and to find creative solutions to impossible tasks, like reinventing an entire category in 3 months. They are effective community builders focused on making a lasting impact on their customers. I want to thank you for listening. Today's guest has an [...]

19 06, 2018

SECRETS 060 The importance of remaining relevant at retail and with shoppers with Michael Sansolo of Sansolo Solutions / MorningNewsBeat / Coca-Cola Retailing Research Council

By |2019-03-14T18:56:32-06:00June 19th, 2018|Podcast, Sales Story Optimization|

Brand relevance is changing the way consumers shop. Personalization is driving the conversation between brands and shoppers. The old rules no longer apply. Creative disruptive brands can amplify their voice with a compelling selling story. The theme for today's episode is complacency, and how every brand needs to fight against it. [...]

5 06, 2018

SECRETS 056 How a vision quest evolved into an iconic brand with Caryl Levine of Lotus Foods / OSC2 / The Climate Collaborative

By |2019-03-14T19:02:48-06:00June 5th, 2018|Podcast, Sales Story Optimization|

Do you know what a vision quest is? It’s a search for a higher meaning and purpose. Learn how an iconic brand was born out of purpose and mission and is now leading an important movement and changing countless lives in the process. If you've been tuning in much, you've heard [...]

24 05, 2018

SECRETS 053 The power of perseverance and mission focus with Megan Reamer of Jackson’s Honest

By |2019-03-14T19:08:28-06:00May 24th, 2018|Podcast, Sales Story Optimization|

Starting a brand is hard work. It challenges every aspect of your person. Brands that succeed and grow are born out of a “never give up” attitude and a focused dedication to solving a specific problem. Personalized mission-driven energy accelerates growth. I'm frequently asked, what makes natural, natural? That's what today's [...]

17 05, 2018

SECRETS 051 How an unsung hero changed the way we celebrate food with Ahmed Rahim of Numi Organic Tea/OSC2

By |2019-03-14T19:12:26-06:00May 17th, 2018|Podcast, Sales Story Optimization|

One person can make a lasting and dramatic impact on the way we celebrate food and how it unites our community. Authentic humility and purpose is what drives mission-focused brands to do more and be more helping shoppers feel good about their purchases. I've worked in this industry for a long [...]

10 05, 2018

SECRETS 048 One brand making a difference and changing the world with Megan Shea and Chip Heim of The Soulfull Project

By |2019-03-14T21:08:03-06:00May 10th, 2018|Podcast, Sales Story Optimization|

"One person can make a difference and change the world”, powerful words that inspired a brand and birthed a mission to do more and to be more. Building a robust community around them, they focused on helping our overlooked and forgotten neighbors.  Today's story begins with a single phrase, one person [...]

8 05, 2018

SECRETS 047 Regenerative business – the future of natural with Neil Blomquist of Sustainable Solutions

By |2019-03-14T21:10:10-06:00May 8th, 2018|Podcast, Sales Story Optimization|

Natural is the incubator of the ideas, strategies, and products that are changing the way consumers think about the products they buy & the causes they support. Regenerative business is the next emerging trend championed by disruptive brands & retailers. If you've been listening to this podcast for a while, you [...]

24 04, 2018

SECRETS 042 Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this matters

By |2019-03-14T21:20:24-06:00April 24th, 2018|Podcast, Sales Story Optimization|

Community is at the heart of natural. Working together toward a common purpose is what drives us. Our stories need to educate and inspire consumers to vote with their dollars - helping brands get on retailer’s shelves and into the hands of more shoppers. Today's story is about inspiration and education. [...]

19 04, 2018

SECRETS 041 Understanding what drives the beating heart of natural with Robbie Vitrano from Good Spread and NatchCom

By |2019-03-14T21:22:14-06:00April 19th, 2018|Podcast, Sales Story Optimization|

Shoppers want healthy natural products. Big brands and retailers struggle to connect with these shoppers and the brands driving this trend. Learn what is at the heart of natural, why it resonates with consumers and why it matters.   Today's episode focuses on what makes natural natural. You've heard me talk [...]