Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

21 03, 2018

SECRETS 032 – Sage Wisdom with Phil Lempert – The Supermarket Guru

By | 2018-03-21T10:36:47+00:00 March 21st, 2018|Podcast, Sales Story Optimization|

What retailers and shoppers really want. How to get your brand on the shelf.  Dan and Phil candidly discuss market changes, insights, trends, small brands and the future of the CPG industry If you've been listening to this podcast, reading any of my content, or going through my free course, Turnkey Sales Story Strategies, [...]

14 03, 2018

SECRETS 030 – How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want

By | 2018-03-14T21:11:44+00:00 March 14th, 2018|Podcast, Sales Story Optimization|

Getting your brand on retailers shelves & into the hands of shoppers was the underlying focus of every talk at Expo West. It was echoed by retailers, industry thought leaders & shared by every brand- the reason for my TURNKEY SALES STORY STRATEGIES course. Today's show is about getting your brand on retailers' shelves. [...]

6 03, 2018


By | 2018-03-14T21:05:58+00:00 March 6th, 2018|Podcast, Sales Story Optimization|

Story telling is the most effective way to communicate. The power of a good story teller cannot be underestimated. This impacts every aspect of how and where your products are sold. Your brands success relies on how effective your story telling is. This ground-breaking training will empower brands seeking to gain a significant competitive [...]

17 01, 2018

SECRETS 023 Salesmanship 401 – In depth sales strategies every brand must use with guest Andrew Therrien with Big Orange Productions

By | 2018-01-17T19:54:34+00:00 January 17th, 2018|Podcast, Sales Story Optimization|

Today's podcast is all about selling. While the focus is on demos, there are such great insights in this podcast about selling. We discussed in depth, the core strategies that you need to take with you when you walk into any selling situation, especially when you're working with your venture capitalists, with your investors, [...]

3 01, 2018

SECRETS 021 Shoppers want Trust and Transparency – the cornerstone of the natural channel with guest Robert Craven with MegaFood

By | 2018-01-04T08:58:33+00:00 January 3rd, 2018|Podcast, Sales Story Optimization|

Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their customers. Transparency and authenticity are at the heart of their success. Learn tips and strategies from an industry thought leader who continually challenges his employees, natural brands, and natural retailers to raise [...]

27 12, 2017

SECRETS 020 Sustainable packaging, what you need to know and how to emphasize it in your brand messaging with Guest Reyna Bryan of Elk Packaging

By | 2017-12-27T19:22:08+00:00 December 27th, 2017|Podcast, Sales Story Optimization|

Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission. I recently had the privilege of meeting Reyna Bryan, a packaging expert. I was so thrilled with her passion for the [...]

1 11, 2017

SECRETS 011 Sales growth strategies that focus on shopper satisfaction with guest Tim Joseph from Maple Hill Creamery

By | 2017-11-01T18:15:28+00:00 November 1st, 2017|Podcast, Sales Story Optimization|

Today, I have an inspiring store for you.  It’s the ultimate American success story about an accidental farmer and how he carefully listened to consumers and trusted gut eventually spearheading a powerful initiative to bring transparency and authenticity back into our food system.  Tim’s story includes bringing small local farmers together to support and [...]

23 10, 2017

5 key reports to grow sales and profits

By | 2017-10-30T19:42:13+00:00 October 23rd, 2017|Sales Story Optimization|

You may have been told that you need sales performance reports to better manage your natural business, but where do you start?  That makes sense and it sounds like a good idea, but where do you begin?  First, it’s important to understand that not all reports are useful and that the wrong reports will [...]

21 09, 2017

SECRETS 004 The Why – Why this matters

By | 2017-10-30T16:56:11+00:00 September 21st, 2017|Podcast, Sales Story Optimization|

I was also asked why I am re-branding and was I getting away from my focus on the advanced strategies found in category management. Not at all!  BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand.  This is how you [...]

21 09, 2017

SECRETS 003 Check list for Entrepreneurial Brands

By | 2017-10-30T17:00:24+00:00 September 21st, 2017|Podcast, Sales Story Optimization|

Hello, thank you for joining me today.  Today we are going to talk about the checklist for entrepreneurial brands. Here are some of the things we are going to talk about: how to maximize your relationship with brokers, distributors, and retailers, insider secrets, what the big brands know, how to tell or create compelling [...]