21 09, 2017

SECRETS 004 The Why – Why this matters

By | 2017-09-22T10:19:15+00:00 September 21st, 2017|_Podcast, Sales Story Optimization|

I was also asked why I am re-branding and was I getting away from my focus on the advanced strategies found in category management. Not at all!  BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand.  This is how you [...]

21 09, 2017

SECRETS 003 Check list for Entrepreneurial Brands

By | 2017-09-22T10:17:42+00:00 September 21st, 2017|_Podcast, Sales Story Optimization|

Hello, thank you for joining me today.  Today we are going to talk about the checklist for entrepreneurial brands. Here are some of the things we are going to talk about: how to maximize your relationship with brokers, distributors, and retailers, insider secrets, what the big brands know, how to tell or create compelling [...]

6 07, 2017

True Category Management – Strategic Selling In A Competitive World

By | 2017-09-23T16:19:15+00:00 July 6th, 2017|Sales Story Optimization|

As competition increases so does the expectation of natural and mainstream retailers and consumers. This is even more true now as natural retailers begin to adopt True Category Management.  The key to success begins with a strategy that is later focused on the consumer. The shopper - the foundation of every successful selling strategy  [...]

30 03, 2017

Organic: the Ultimate Clean Label Category Growth Driver for Natural Brands

By | 2017-09-23T17:46:30+00:00 March 30th, 2017|Sales Story Optimization|

Organic products are fueling sustained sales growth across most every category, leading both natural and Non-GMO in many cases. They represent perhaps the single best opportunity for brands to drive profitable growth for themselves and their retail partners. Total US Food sales (all outlets) were up only +1.9% in 2015 while organic sales were [...]

8 05, 2016

Improve organic product assortment, integration in store to reach beyond core natural shoppers

By | 2017-09-23T21:13:35+00:00 May 8th, 2016|Sales Story Optimization, Video|

Click here to view: Food Navigator Interview,  2016 Healthy And Natural Show Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to grow your [...]

8 05, 2016

Share of Wallet and Market Basket – Why It’s Important

By | 2017-09-23T21:17:07+00:00 May 8th, 2016|Sales Story Optimization, Video|

Click here to view: Whole Foods Magazine, Healthy And Natural Show Interview 2016 Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to [...]

8 05, 2016

Tips For Merchandising Organic Products

By | 2017-09-23T21:20:24+00:00 May 8th, 2016|Sales Story Optimization, Video|

Click here to view: Whole Foods Magazine, Healthy And Natural Show Interview 2016 Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to [...]