Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

4 06, 2019

SECRETS 129 Knowing Your Core Customer Is Critical To Your Success At Retail With Ethan Hirshberg From Ethan’s

By |2019-06-04T14:54:18-06:00June 4th, 2019|Podcast, Sales Story Optimization|

Knowing your ideal customer is at the heart of every successful strategy.  Retailers need brands to collaborate and educate them to drive shopper traffic and category growth.  It’s the foundation to build sustainable sales. One of the things that I love about being in this industry, or as I like to [...]

7 05, 2019

SECRETS 125 Building A Solid Team Is A Critical Component Of Every Brand’s Success With Josh Wand Of ForceBrands

By |2019-06-01T19:05:01-06:00May 7th, 2019|Podcast, Sales Story Optimization|

There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and long-term success. One of the biggest challenges that every founder faces [...]

29 04, 2019

SECRETS 124 Your success as a brand begins with a farmer. Celebrating real food with Phil Lempert The Supermarket Guru

By |2019-06-01T19:08:07-06:00April 29th, 2019|Podcast, Sales Story Optimization|

Farmers provide the raw building blocks for brands. Many consumers don't know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission. Welcome and thank you for listening. As you know, [...]

7 02, 2019

SECRETS 111 Real Food For Everyone, The Future Of Healthy Food With Tighe Hutchins From Big Green

By |2019-06-01T19:55:24-06:00February 7th, 2019|Podcast, Sales Story Optimization|

The future of our industry is in the hands of our children. If you are what you eat then what you eat matters. Quality nutrition is the best preventative cure to many of the problems that plague us. Big Green is committed to Real Food For Everyone. Welcome. Today's story is [...]

15 01, 2019

SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies

By |2019-06-01T20:17:09-06:00January 15th, 2019|Podcast, Sales Story Optimization|

Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral. I really appreciate you for listening. Don't forget, at the [...]

14 01, 2019

Land more shelf space with the perfect sales pitch

By |2019-03-14T13:22:10-06:00January 14th, 2019|Sales Story Optimization|

As competition increases, especially in natural, so does the expectation retailers have of the brands they carry. Does your brand sales story resonate? "Shoppers don’t buy your products because your mission and values align with them, they buy your products because their mission and values align with your brand” Most brands messaging focuses on [...]

8 01, 2019

SECRETS 104 The Essential New Item Checklist – The Recipe For Success with Daniel Lohman of Brand Secrets and Strategies

By |2019-06-01T20:18:50-06:00January 8th, 2019|Podcast, Sales Story Optimization|

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Welcome, I really want to thank you for listening. It’s the [...]

7 01, 2019

The Essential New Item Checklist – The Recipe For Success

By |2019-03-22T18:31:09-06:00January 7th, 2019|Sales Story Optimization|

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. The 11 Most Important Things Retailers REALLY Want   #1 A Consistent Clear And [...]

25 12, 2018

SECRETS 102 Sales success begins with story telling that resonates with humans with Beau Haralson of Human Design

By |2019-06-01T20:23:23-06:00December 25th, 2018|Podcast, Sales Story Optimization|

It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus. Welcome and thank you for listening. You'll need [...]

30 10, 2018

SECRETS 094 Reinventing favorite foods with Miyoko Schinner of Miyoko’s Kitchen

By |2019-03-14T17:01:21-06:00October 30th, 2018|Podcast, Sales Story Optimization|

Everyone loves cheese but many can’t or don’t eat dairy. Flavoring substitutes have never been a good alternative, especially with artisan products. Dietary choices should not restrict access to flavor and quality. Vegan artisan cheese fills that void. Welcome. Before I begin, I want to remind you that there's a free [...]