Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

3 01, 2018

SECRETS 021 Shoppers want Trust and Transparency – the cornerstone of the natural channel with guest Robert Craven with MegaFood

By | 2018-01-04T08:58:33+00:00 January 3rd, 2018|Podcast, Sales Story Optimization|

Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their customers. Transparency and authenticity are at the heart of their success. Learn tips and strategies from an industry thought leader who continually challenges his employees, natural brands, and natural retailers to raise [...]

27 12, 2017

SECRETS 020 Sustainable packaging, what you need to know and how to emphasize it in your brand messaging with Guest Reyna Bryan of Elk Packaging

By | 2017-12-27T19:22:08+00:00 December 27th, 2017|Podcast, Sales Story Optimization|

Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission. I recently had the privilege of meeting Reyna Bryan, a packaging expert. I was so thrilled with her passion for the [...]

1 11, 2017

SECRETS 011 Sales growth strategies that focus on shopper satisfaction with guest Tim Joseph from Maple Hill Creamery

By | 2017-11-01T18:15:28+00:00 November 1st, 2017|Podcast, Sales Story Optimization|

Today, I have an inspiring store for you.  It’s the ultimate American success story about an accidental farmer and how he carefully listened to consumers and trusted gut eventually spearheading a powerful initiative to bring transparency and authenticity back into our food system.  Tim’s story includes bringing small local farmers together to support and [...]

23 10, 2017

5 key reports to grow sales and profits

By | 2017-10-30T19:42:13+00:00 October 23rd, 2017|Sales Story Optimization|

You may have been told that you need sales performance reports to better manage your natural business, but where do you start?  That makes sense and it sounds like a good idea, but where do you begin?  First, it’s important to understand that not all reports are useful and that the wrong reports will [...]

21 09, 2017

SECRETS 004 The Why – Why this matters

By | 2017-10-30T16:56:11+00:00 September 21st, 2017|Podcast, Sales Story Optimization|

I was also asked why I am re-branding and was I getting away from my focus on the advanced strategies found in category management. Not at all!  BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand.  This is how you [...]

21 09, 2017

SECRETS 003 Check list for Entrepreneurial Brands

By | 2017-10-30T17:00:24+00:00 September 21st, 2017|Podcast, Sales Story Optimization|

Hello, thank you for joining me today.  Today we are going to talk about the checklist for entrepreneurial brands. Here are some of the things we are going to talk about: how to maximize your relationship with brokers, distributors, and retailers, insider secrets, what the big brands know, how to tell or create compelling [...]

6 07, 2017

True Category Management – Strategic Selling In A Competitive World

By | 2017-09-23T16:19:15+00:00 July 6th, 2017|Sales Story Optimization|

As competition increases so does the expectation of natural and mainstream retailers and consumers. This is even more true now as natural retailers begin to adopt True Category Management.  The key to success begins with a strategy that is later focused on the consumer. The shopper - the foundation of every successful selling strategy  [...]

30 03, 2017

Organic: the Ultimate Clean Label Category Growth Driver for Natural Brands

By | 2017-09-23T17:46:30+00:00 March 30th, 2017|Sales Story Optimization|

Organic products are fueling sustained sales growth across most every category, leading both natural and Non-GMO in many cases. They represent perhaps the single best opportunity for brands to drive profitable growth for themselves and their retail partners. Total US Food sales (all outlets) were up only +1.9% in 2015 while organic sales were [...]

8 05, 2016

Improve organic product assortment, integration in store to reach beyond core natural shoppers

By | 2017-09-23T21:13:35+00:00 May 8th, 2016|Sales Story Optimization, Video|

Click here to view: Food Navigator Interview,  2016 Healthy And Natural Show Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to grow your [...]

8 05, 2016

Share of Wallet and Market Basket – Why It’s Important

By | 2017-09-23T21:17:07+00:00 May 8th, 2016|Sales Story Optimization, Video|

Click here to view: Whole Foods Magazine, Healthy And Natural Show Interview 2016 Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to [...]