Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

14 11, 2018

Never underestimate the power of story telling on your packaging

By |2018-11-19T09:59:45+00:00November 14th, 2018|Sales Story Optimization|

Your packaging is the first thing shoppers see. It is the first impression they have of your brand. You’ve heard me say that “you never get a second opportunity to disappoint a customer”. Your packaging needs to stand out against competitors, it needs to tell a compelling story about your brand that resonates with [...]

30 10, 2018

SECRETS 094 Reinventing favorite foods with Miyoko Schinner of Miyoko’s Kitchen

By |2018-10-30T12:35:04+00:00October 30th, 2018|Podcast, Sales Story Optimization|

Everyone loves cheese but many can’t or don’t eat dairy. Flavoring substitutes have never been a good alternative, especially with artisan products. Dietary choices should not restrict access to flavor and quality. Vegan artisan cheese fills that void. Welcome. Before I begin, I want to remind you that there's a free download at the [...]

9 10, 2018

SECRETS 091 Disrupting the category by looking to the future for innovation with Justin Gold of Justin’s

By |2018-10-09T19:11:57+00:00October 9th, 2018|Podcast, Sales Story Optimization|

Most brands tend to improve upon existing products. Typically the changes include formulation and flavor modifications. Rarely do they include redefining the category with innovative packaging AND making a better product while improving the industry.  This week's story's about a tenacious entrepreneur that would not give up no matter the problem, no matter how [...]

4 09, 2018

SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic

By |2018-09-04T20:54:51+00:00September 4th, 2018|Podcast, Sales Story Optimization|

The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what you eat. Welcome. Thank you for listening. I appreciate you being here. Remember, stay to the end for the free [...]

14 08, 2018

SECRETS 077 The Perfect recipe for growth, knowing your numbers + authentic love for your hive with Leigh Keith and Bill Keith of Perfect Bar

By |2018-08-14T19:27:13+00:00August 14th, 2018|Podcast, Sales Story Optimization|

Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche. I hope you're enjoying this podcast. [...]

31 07, 2018

SECRETS 073 Fun – the essential ingredient for brand success with Dave Hirschkop of Dave’s Gourmet

By |2018-08-14T19:43:48+00:00July 31st, 2018|Podcast, Sales Story Optimization|

An essential component of every brand's success is its ability to attract and retain hard working enthusiastic loyal employees. This helps brands communicate a solid selling story that resonates with shoppers making the brand more valuable to retailers. Before I begin, I want to remind you that there's a free downloadable guide for you [...]

3 07, 2018

SECRETS 064 Innovation and revolution is at the heart of successful brands with Neil Grimmer of Habit / Plum Organics

By |2018-07-10T17:22:53+00:00July 3rd, 2018|Podcast, Sales Story Optimization|

A strong leader compels those around them to be excellent and to find creative solutions to impossible tasks, like reinventing an entire category in 3 months. They are effective community builders focused on making a lasting impact on their customers. I want to thank you for listening. Today's guest has an important message. He [...]

19 06, 2018

SECRETS 060 The importance of remaining relevant at retail and with shoppers with Michael Sansolo of Sansolo Solutions / MorningNewsBeat / Coca-Cola Retailing Research Council

By |2018-06-20T10:13:41+00:00June 19th, 2018|Podcast, Sales Story Optimization|

Brand relevance is changing the way consumers shop. Personalization is driving the conversation between brands and shoppers. The old rules no longer apply. Creative disruptive brands can amplify their voice with a compelling selling story. The theme for today's episode is complacency, and how every brand needs to fight against it. How every brand [...]

5 06, 2018

SECRETS 056 How a vision quest evolved into an iconic brand with Caryl Levine of Lotus Foods / OSC2 / The Climate Collaborative

By |2018-06-05T19:11:05+00:00June 5th, 2018|Podcast, Sales Story Optimization|

Do you know what a vision quest is? It’s a search for a higher meaning and purpose. Learn how an iconic brand was born out of purpose and mission and is now leading an important movement and changing countless lives in the process. If you've been tuning in much, you've heard me say repeatedly [...]

24 05, 2018

SECRETS 053 The power of perseverance and mission focus with Megan Reamer of Jackson’s Honest

By |2018-05-24T12:42:27+00:00May 24th, 2018|Podcast, Sales Story Optimization|

Starting a brand is hard work. It challenges every aspect of your person. Brands that succeed and grow are born out of a “never give up” attitude and a focused dedication to solving a specific problem. Personalized mission-driven energy accelerates growth. I'm frequently asked, what makes natural, natural? That's what today's story is about. [...]