Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

7 02, 2019

SECRETS 111 Real Food For Everyone, The Future Of Healthy Food With Tighe Hutchins From Big Green

By |2019-03-14T16:17:46-06:00February 7th, 2019|Podcast, Sales Story Optimization|

The future of our industry is in the hands of our children. If you are what you eat then what you eat matters. Quality nutrition is the best preventative cure to many of the problems that plague us. Big Green is committed to Real Food For Everyone. Welcome. Today's story is [...]

15 01, 2019

SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T16:29:59-06:00January 15th, 2019|Podcast, Sales Story Optimization|

Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral. I really appreciate you for listening. Don't forget, at the [...]

14 01, 2019

Land more shelf space with the perfect sales pitch

By |2019-03-14T13:22:10-06:00January 14th, 2019|Sales Story Optimization|

As competition increases, especially in natural, so does the expectation retailers have of the brands they carry. Does your brand sales story resonate? "Shoppers don’t buy your products because your mission and values align with them, they buy your products because their mission and values align with your brand” Most brands messaging focuses on [...]

8 01, 2019

SECRETS 104 The Essential New Item Checklist – The Recipe For Success with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T16:31:35-06:00January 8th, 2019|Podcast, Sales Story Optimization|

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Welcome, I really want to thank you for listening. It’s the [...]

7 01, 2019

The Essential New Item Checklist – The Recipe For Success

By |2019-01-19T16:55:39-06:00January 7th, 2019|Sales Story Optimization|

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. The 11 Most Important Things Retailers REALLY Want   #1 A Consistent Clear And [...]

25 12, 2018

SECRETS 102 Sales success begins with story telling that resonates with humans with Beau Haralson of Human Design

By |2019-03-14T16:35:10-06:00December 25th, 2018|Podcast, Sales Story Optimization|

It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus. Welcome and thank you for listening. You'll need [...]

30 10, 2018

SECRETS 094 Reinventing favorite foods with Miyoko Schinner of Miyoko’s Kitchen

By |2019-03-14T17:01:21-06:00October 30th, 2018|Podcast, Sales Story Optimization|

Everyone loves cheese but many can’t or don’t eat dairy. Flavoring substitutes have never been a good alternative, especially with artisan products. Dietary choices should not restrict access to flavor and quality. Vegan artisan cheese fills that void. Welcome. Before I begin, I want to remind you that there's a free [...]

9 10, 2018

SECRETS 091 Disrupting the category by looking to the future for innovation with Justin Gold of Justin’s

By |2019-03-14T17:06:37-06:00October 9th, 2018|Podcast, Sales Story Optimization|

Most brands tend to improve upon existing products. Typically the changes include formulation and flavor modifications. Rarely do they include redefining the category with innovative packaging AND making a better product while improving the industry.  This week's story's about a tenacious entrepreneur that would not give up no matter the problem, [...]

4 09, 2018

SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic

By |2019-03-14T17:50:01-06:00September 4th, 2018|Podcast, Sales Story Optimization|

The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what you eat. Welcome. Thank you for listening. I appreciate you being here. Remember, stay to the end [...]

14 08, 2018

SECRETS 077 The Perfect recipe for growth, knowing your numbers + authentic love for your hive with Leigh Keith and Bill Keith of Perfect Bar

By |2019-03-14T18:01:54-06:00August 14th, 2018|Podcast, Sales Story Optimization|

Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche. I hope you're [...]