Sales Story Optimization Archives | BRAND SECRETS AND STRATEGIES

Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

3 08, 2020

SECRETS 204 Birgit Cameron With Patagonia Provisions, Why Regenerative Organic Is An Important Step Toward Saving Our Home Planet

By |2020-08-03T09:06:32-06:00August 3rd, 2020|Podcast, Sales Story Optimization|

Patagonia Provisions and Rodale Institute just set the bar even higher with Regenerative Organic Certification. The future of healthy food & saving our planet begins with healthy soil, more nutrient-dense crops, & great tasting products consumers want!

2 06, 2020

SECRETS 192 Kim Kirchherr With K2 Outcomes, Brand Success Begins With Clarity, Not Confusion. Connecting Agriculture, Food, And Health

By |2020-06-02T12:24:35-06:00June 2nd, 2020|Podcast, Sales Story Optimization|

24 03, 2020

SECRETS 178 Evan Holod With Michel et Augustin’s, How To Merge Two Distinct Cultures Into A Beloved Brand

By |2020-04-26T12:38:53-06:00March 24th, 2020|Podcast, Sales Story Optimization|

Taking a beloved brand from France and turning it into a beloved brand in the US requires a creative innovative strategy. This begins with redefining a brand as an adventure, an experience that transports you into a world that celebrates artisan foods.

11 02, 2020

SECRETS 166 Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success

By |2020-04-26T10:34:07-06:00February 11th, 2020|Podcast, Sales Story Optimization, Video|

Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales. One of the things that makes natural, natural are the healthy, [...]

31 12, 2019

SECRETS 159 Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth, Sage Advice From Natural Industry Icons Revisited

By |2020-04-04T16:59:00-06:00December 31st, 2019|Podcast, Sales Story Optimization|

Natural food brands learn a lot from CEO’s, founders, & industry thought leaders. Proven actionable insights from Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, Chuck Muth, etc to accelerate brand growth in 2020 & beyond. Welcome. Today's podcast episode is really special, but before I dig in, I [...]

9 10, 2019

SECRETS 147 David Lemley With Retail Voodoo, Why Brands Need To Become Good Citizens To Win Over Future Shoppers

By |2020-04-26T12:32:45-06:00October 9th, 2019|Podcast, Sales Story Optimization|

Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.   Welcome. The primary thing that sets natural brands apart from their mainstream competitors is the [...]

4 06, 2019

SECRETS 129 Ethan Hirshberg With Ethan’s, Knowing Your Core Customer Is Critical To Your Success At Retail

By |2020-04-05T20:43:44-06:00June 4th, 2019|Podcast, Sales Story Optimization|

Knowing your ideal customer is at the heart of every successful strategy.  Retailers need brands to collaborate and educate them to drive shopper traffic and category growth.  It’s the foundation to build sustainable sales. One of the things that I love about being in this industry, or as I like to [...]

7 05, 2019

SECRETS 125 Josh Wand With ForceBrands & Brand Builder Podcast, Building A Solid Team Is A Critical Component With Every Brand’s Success

By |2020-04-05T21:20:08-06:00May 7th, 2019|Podcast, Sales Story Optimization|

There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and long-term success. One of the biggest challenges that every founder faces [...]

29 04, 2019

SECRETS 124 Phil Lempert The Supermarket Guru, Your Success As A Brand Begins With A Farmer. Celebrating Real Food

By |2020-04-05T21:28:20-06:00April 29th, 2019|Podcast, Sales Story Optimization|

Farmers provide the raw building blocks for brands. Many consumers don't know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission. Welcome and thank you for listening. As you know, [...]


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