Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

17 05, 2018

SECRETS 051 How an unsung hero changed the way we celebrate food with Ahmed Rahim of Numi Organic Tea/OSC2

By | 2018-05-17T17:56:38+00:00 May 17th, 2018|Podcast, Sales Story Optimization|

One person can make a lasting and dramatic impact on the way we celebrate food and how it unites our community. Authentic humility and purpose is what drives mission-focused brands to do more and be more helping shoppers feel good about their purchases. I've worked in this industry for a long time now, and [...]

10 05, 2018

SECRETS 048 One brand making a difference and changing the world with Megan Shea and Chip Heim of The Soulfull Project

By | 2018-05-10T13:23:48+00:00 May 10th, 2018|Podcast, Sales Story Optimization|

"One person can make a difference and change the world”, powerful words that inspired a brand and birthed a mission to do more and to be more. Building a robust community around them, they focused on helping our overlooked and forgotten neighbors.  Today's story begins with a single phrase, one person can make a [...]

8 05, 2018

SECRETS 047 Regenerative business – the future of natural with Neil Blomquist of Sustainable Solutions

By | 2018-05-15T19:35:49+00:00 May 8th, 2018|Podcast, Sales Story Optimization|

Natural is the incubator of the ideas, strategies, and products that are changing the way consumers think about the products they buy & the causes they support. Regenerative business is the next emerging trend championed by disruptive brands & retailers. If you've been listening to this podcast for a while, you hear me talk [...]

24 04, 2018

SECRETS 042 Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this matters

By | 2018-05-01T16:35:10+00:00 April 24th, 2018|Podcast, Sales Story Optimization|

Community is at the heart of natural. Working together toward a common purpose is what drives us. Our stories need to educate and inspire consumers to vote with their dollars - helping brands get on retailer’s shelves and into the hands of more shoppers. Today's story is about inspiration and education. I have the [...]

19 04, 2018

SECRETS 041 Understanding what drives the beating heart of natural with Robbie Vitrano from Good Spread and NatchCom

By | 2018-04-24T21:21:13+00:00 April 19th, 2018|Podcast, Sales Story Optimization|

Shoppers want healthy natural products. Big brands and retailers struggle to connect with these shoppers and the brands driving this trend. Learn what is at the heart of natural, why it resonates with consumers and why it matters.   Today's episode focuses on what makes natural natural. You've heard me talk about this on [...]

9 04, 2018

SECRETS 037 Shoppers want products they can feel good about that support a healthier planet with guest Lara Dickinson at OSC2

By | 2018-04-24T21:24:30+00:00 April 9th, 2018|Podcast, Sales Story Optimization|

Natural products are champions for the environment. Shoppers want to feel good about their purchases including how their choices positively impact the environment, climate and the health of our planet. Learn how a grass roots movement is leading the way. As you listen to this podcast, you'll routinely hear me talk about how important [...]

27 03, 2018

SECRETS 033 – Increase brand awareness and social activism with digital strategies with guest Justin Perkins with Care2 and OLOMOMO

By | 2018-03-29T21:15:17+00:00 March 27th, 2018|Podcast, Sales Story Optimization|

Perseverance, sweat, hard work, and a quality team are the recipe for building a solid brand. Inspiring natural brands align with worthy causes. Mission-based causes are in their DNA. Care2 amplifies their message while being social warriors for good. Today's story comes from an entrepreneur that tried a lot of different things before successfully [...]

21 03, 2018

SECRETS 032 – Sage Wisdom with Phil Lempert – The Supermarket Guru

By | 2018-03-21T10:36:47+00:00 March 21st, 2018|Podcast, Sales Story Optimization|

What retailers and shoppers really want. How to get your brand on the shelf.  Dan and Phil candidly discuss market changes, insights, trends, small brands and the future of the CPG industry If you've been listening to this podcast, reading any of my content, or going through my free course, Turnkey Sales Story Strategies, [...]

14 03, 2018

SECRETS 030 – How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want

By | 2018-03-14T21:11:44+00:00 March 14th, 2018|Podcast, Sales Story Optimization|

Getting your brand on retailers shelves & into the hands of shoppers was the underlying focus of every talk at Expo West. It was echoed by retailers, industry thought leaders & shared by every brand- the reason for my TURNKEY SALES STORY STRATEGIES course. Today's show is about getting your brand on retailers' shelves. [...]

6 03, 2018


By | 2018-03-14T21:05:58+00:00 March 6th, 2018|Podcast, Sales Story Optimization|

Story telling is the most effective way to communicate. The power of a good story teller cannot be underestimated. This impacts every aspect of how and where your products are sold. Your brands success relies on how effective your story telling is. This ground-breaking training will empower brands seeking to gain a significant competitive [...]