Sales Funnel Magnification

Effective strategies are the difference between success and failure. Most brands “hand over the keys” to their business to others without a clear line of sight to what’s really happening on the store shelves. Avoid costly out-of-stocks, inventory problems and lost sales by closely monitoring and providing clear expectations throughout your entire sales funnel to meet and exceed your sales objectives.

8 11, 2017

SECRETS 012 Selling outside the box in alternative markets with guest John Pagliaro

By | 2017-11-09T08:52:36+00:00 November 8th, 2017|Podcast, Sales Funnel Magnification|

I spend a lot of time talking about selling strategies, how to get your product on the shelf, and how to expand your distribution. About a year and a half ago, John Pagliaro reached out to me in response to an interview I had given. You'll meet him in a minute. He asked me [...]

26 10, 2017

Digital marketing, thriving in traditional retail with connected consumers

By | 2017-10-30T19:43:53+00:00 October 26th, 2017|Sales Funnel Magnification|

Consumers today are digitally connected to everything that is important to them.  This changes the way they shop at traditional brick-and-mortar retailers, for brands they like, and how they interact with those retailers.  Digital strategies need to provide quality personal customer service. Consumers are adopting new technologies faster and are typically more technology savvy [...]

4 10, 2017

SECRETS 006 Brand strategies to drive sales at retail with guest Bill Bishop of Brick Meets Click

By | 2017-10-30T16:46:05+00:00 October 4th, 2017|Podcast, Sales Funnel Magnification|

Today I'm excited to introduce you to the guy that I think is the thought leader in our industry. His name is Bill Bishop, and for those of you who don't know him, he's the chief architect of Brick Meets Click. Bill Bishop is the thought leader in the industry from my perspective. What [...]

3 08, 2017

Clean Label, Why It’s Important And What It Means To Shoppers – (hint, it’s all about perception)

By | 2017-09-23T15:57:02+00:00 August 3rd, 2017|Sales Funnel Magnification|

The term “natural” used to be the industry standard highlighting the better-for-you aspect of products and their ingredients.  It signified that the product was from nature or all natural.  It implied trust, quality, and purity.  The term went “viral” and every brand jumped on the natural bandwagon, including brands whose packaging was typically healthier [...]

18 07, 2017

Simple solutions to maximize broker/distributor effectiveness

By | 2017-09-23T16:12:20+00:00 July 18th, 2017|Sales Funnel Magnification|

Most brands have a love/hate relationship with their brokers and distributors. That's because brokers and distributors support multiple brands at the same time.  This means that they have a limited amount of time to focus their attention on your brand. Brokers and distributors provide a valuable service helping natural organic brands grow quickly and [...]

12 07, 2017

5 strategies to grow your brand and get noticed

By | 2017-09-23T16:16:03+00:00 July 12th, 2017|Sales Funnel Magnification|

Shoppers can’t buy what they can’t find.  I’ve been saying this now for years.  Having your products on retailer’s shelves is the key to every brand’s success.  Sales are multiplied many times by the number of retailer shelves shoppers can purchase your products on.  It is also the key to every effective marketing and [...]

15 06, 2017

Can natural brands and retailers compete with and learn from successful mainstream CPG companies?

By | 2017-09-23T16:30:03+00:00 June 15th, 2017|Sales Funnel Magnification|

The quick answer is yes, BUT they need to step up their game! There is a seismic shift coming to the natural retail landscape. This will create a dramatic change to the go-to-market strategies used by natural brands and retailers. Whole Foods is in the process of adopting category management principles, the same strategies [...]

28 01, 2017

The Importance Of Natural Organic Products In Traditional Retail

By | 2017-09-23T19:14:29+00:00 January 28th, 2017|Sales Funnel Magnification, Video|

Natural and organic products are responsible for growing sales in almost every category. Shoppers are now able to find natural organic products in every channel in most every retailer including Drug, Mass, and Convenience. Total Store all outlet sales are up +2.2%. Food represents 60.6% of total store sales, up +1.9%. Natural food represents [...]

14 12, 2016

11 Key Strategies To Increase Your Market Basket Size And Grow Sales

By | 2017-09-23T19:55:51+00:00 December 14th, 2016|Sales Funnel Magnification|

The term "market basket "(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health conscious natural organic shoppers spend more than regular shoppers.  For example, a shopper purchasing [...]

16 11, 2016

Grow Center Store Sales With Healthy Better-For-You products

By | 2017-09-23T20:24:38+00:00 November 16th, 2016|Sales Funnel Magnification|

Consumers are always looking for solutions to improve their vitality and health.  You can't listen to the radio, turn on the TV, or read anything without seeing a story focused on improving our health.  While the majority of articles are focused on healthier trends, some of the focus on things we should avoid.  For [...]