Sales Funnel Magnification

Effective strategies are the difference between success and failure. Most brands “hand over the keys” to their business to others without a clear line of sight to what’s really happening on the store shelves. Avoid costly out-of-stocks, inventory problems and lost sales by closely monitoring and providing clear expectations throughout your entire sales funnel to meet and exceed your sales objectives.

13 03, 2019

Amplify your selling strategy by maximizing broker effectiveness

By |2019-03-14T09:21:57-06:00March 13th, 2019|Sales Funnel Magnification|

In a perfect world, you the founder would do all the retail selling, individual store merchandising, etc. The passion, enthusiasm, and authentic commitment to your brand, your baby, would virtually guarantee sales success. One of the biggest challenges every brand has, even the big brands, is in store execution. This includes poor product placement, [...]

12 03, 2019

SECRETS 117 Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth With Daniel Lohman From Brand Secrets And Strategies

By |2019-03-14T09:23:24-06:00March 12th, 2019|Podcast, Sales Funnel Magnification|

Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales. How do you maximize each and every selling opportunity? I'm [...]

11 03, 2019

Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth

By |2019-03-14T13:14:04-06:00March 11th, 2019|Sales Funnel Magnification|

How do you maximize each and every selling opportunity? I'm just back from Expo West where this was a subject that I was asked about a lot, especially by new and emerging brands. Your entire sales team needs to be in lockstep and they need to communicate your selling story with a unified and [...]

12 02, 2019

SECRETS 112 Help Shoppers Find Your Products With The Right Assortment with Dan Lohman from Brand Secrets and Strategies

By |2019-03-14T16:16:21-06:00February 12th, 2019|Podcast, Sales Funnel Magnification|

Every new item introduction requires that one item be discontinued. You have a simple choice, either manage your distribution and merchandising or trust it to anyone but you. Don’t make the fatal mistake of entrusting your brand's future to your competitor. You never get a second chance to disappoint a customer. [...]

3 01, 2019

SECRETS 103 Amazon success secrets with Jeff Cohen of Seller Labs

By |2019-03-14T16:33:20-06:00January 3rd, 2019|Podcast, Sales Funnel Magnification|

Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits. Welcome. I want to begin by saying Happy New Year. I hope [...]

18 12, 2018

SECRETS 101 The most important customer you need to focus on with Ted Ning of Bodhi Tree, LOHAS and NatchCom

By |2019-03-14T16:36:48-06:00December 18th, 2018|Podcast, Sales Funnel Magnification|

Meeting your customer's needs is critical to every brand's success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities. Welcome! If you've been reading or listening to any of my content including this [...]

26 11, 2018

The benefits of a strong collaborative manufacturer/retailer relationship

By |2019-01-19T18:29:32-06:00November 26th, 2018|Sales Funnel Magnification|

Selling in the natural channel means wanting more; greater transparency, simple easy to read and understand labeling, high quality ingredients, a commitment to fair trade, a high degree of integrity in the way we conduct ourselves, and a commitment to sustainability.  The level of innovation and creativity that companies put into their brands, their [...]

20 11, 2018

SECRETS 097 Disrupting the category by cleaning it up with Greg Steltenpohl of Califia Farms and Odwalla

By |2019-03-14T16:56:30-06:00November 20th, 2018|Podcast, Sales Funnel Magnification|

Standing out on a crowded shelf by redefining the category with creative packaging and cleaned up ingredients. Advanced strategies that enhance your selling story to rise above the competition, including in mainstream. Make your mission your priority. Welcome. I really appreciate you listening to this podcast. This podcast is about you [...]

8 10, 2018

Learning to #HackNatural at NatchCom

By |2018-10-11T19:01:39-06:00October 8th, 2018|Sales Funnel Magnification|

This past week I had the privilege of attending and contributing to NatchCom for the first time. NatchCom is an event that brings together industry thought leaders in the digital and e-commerce space primarily focused on natural better-for-you brands. I have long since maintained that brands need to have a multi-channel strategy. The old way of [...]

2 10, 2018

SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods

By |2019-03-14T17:38:34-06:00October 2nd, 2018|Podcast, Sales Funnel Magnification|

Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice. Welcome. Today's story is proof positive that developing a strong online digital [...]