Sales Funnel Magnification

Effective strategies are the difference between success and failure. Most brands “hand over the keys” to their business to others without a clear line of sight to what’s really happening on the store shelves. Avoid costly out-of-stocks, inventory problems and lost sales by closely monitoring and providing clear expectations throughout your entire sales funnel to meet and exceed your sales objectives.

3 01, 2019

SECRETS 103 Amazon success secrets with Jeff Cohen of Seller Labs

By |2019-01-04T12:14:20+00:00January 3rd, 2019|Podcast, Sales Funnel Magnification|

Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits. Welcome. I want to begin by saying Happy New Year. I hope that your last [...]

18 12, 2018

SECRETS 101 The most important customer you need to focus on with Ted Ning of Bodhi Tree, LOHAS and NatchCom

By |2019-01-04T12:21:35+00:00December 18th, 2018|Podcast, Sales Funnel Magnification|

Meeting your customer's needs is critical to every brand's success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities. Welcome! If you've been reading or listening to any of my content including this podcast, you hear [...]

26 11, 2018

The benefits of a strong collaborative manufacturer/retailer relationship

By |2018-12-05T09:49:14+00:00November 26th, 2018|Sales Funnel Magnification|

Selling in the natural channel means wanting more; greater transparency, simple easy to read and understand labeling, high quality ingredients, a commitment to fair trade, a high degree of integrity in the way we conduct ourselves, and a commitment to sustainability.  The level of innovation and creativity that companies put into their brands, their [...]

20 11, 2018

SECRETS 097 Disrupting the category by cleaning it up with Greg Steltenpohl of Califia Farms and Odwalla

By |2018-12-21T21:42:48+00:00November 20th, 2018|Podcast, Sales Funnel Magnification|

Standing out on a crowded shelf by redefining the category with creative packaging and cleaned up ingredients. Advanced strategies that enhance your selling story to rise above the competition, including in mainstream. Make your mission your priority. Welcome. I really appreciate you listening to this podcast. This podcast is about you and it's for [...]

8 10, 2018

Learning to #HackNatural at NatchCom

By |2018-10-11T19:01:39+00:00October 8th, 2018|Sales Funnel Magnification|

This past week I had the privilege of attending and contributing to NatchCom for the first time. NatchCom is an event that brings together industry thought leaders in the digital and e-commerce space primarily focused on natural better-for-you brands. I have long since maintained that brands need to have a multi-channel strategy. The old way of [...]

2 10, 2018

SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods

By |2018-12-21T22:02:05+00:00October 2nd, 2018|Podcast, Sales Funnel Magnification|

Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice. Welcome. Today's story is proof positive that developing a strong online digital marketing strategy can [...]

25 09, 2018

SECRETS 087 Why it’s critical to build your brand with a sturdy foundation with Peter Burns of ONE Brands, Justins, and Hain Celestial

By |2018-09-25T19:42:24+00:00September 25th, 2018|Podcast, Sales Funnel Magnification|

Brands with weak foundations crumble and fail. A commitment to excellence combined with discipline and hard-work are the building blocks for lasting success. Shortcuts erode and distract leading to bad habits that can derail and imperial your future. I appreciate you for listening. Thank you for all the great feedback and support you're giving [...]

28 08, 2018

SECRETS 081 Connecting generations with love and a passion for real food with Greg Fleishman of Foodstirs and Purely Righteous Brands

By |2018-08-28T10:52:23+00:00August 28th, 2018|Podcast, Sales Funnel Magnification|

All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations. Before I begin, I want to remind you that [...]

5 07, 2018

SECRETS 065 A strong vibrant community raises the tide for natural brands with Doug Helbig and Zach Greenberg of Colorado Food Works

By |2018-07-05T17:52:20+00:00July 5th, 2018|Podcast, Sales Funnel Magnification|

The strength of natural is it’s ability to foster strong vibrant communities, mentoring, advice and business education in addition to support required to help brands succeed. Networking groups provide the glue to boost a brand's prosperity . Welcome. Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you [...]

12 06, 2018

SECRETS 058 Start with a Mission in mind – what big brands can learn from disruptive natural brands with Kyle Garner of Organic India / Climate Collaborative

By |2018-06-12T18:26:03+00:00June 12th, 2018|Podcast, Sales Funnel Magnification|

It’s easier to begin with a mission in mind. The strength of small brands is their ability to to be agile and adaptive. Mission driven brands are changing the way we shop and the choices we make. Natural brands are influencing the choices big brands make. The theme for today's show is to start [...]