25 07, 2017

Category management strategies to increase shopper satisfaction and ROI

By | 2017-09-23T16:04:13+00:00 July 25th, 2017|Resource Integration|

Every brand and retailer want to maximize their ROI (return on investment). Who doesn't! The goal of True Category Management is to leverage the strengths of your brand to drive sustainable sales and shopper satisfaction on retailer shelves. This includes the way brands merchandise and promote their products.  It can help take the guesswork [...]

19 04, 2017

Analytics, the cornerstone of brand success

By | 2017-09-23T17:21:36+00:00 April 19th, 2017|Resource Integration|

Analytics, both basic and advanced, are at the heart of category management. As a road map to achieving your goals, they encompass all aspects of trade management, business planning, assortment analysis, and consumer awareness. When applied correctly, they provide invaluable business insights and actionable recommendations. Analytics is a very broad term that encompasses a [...]

7 03, 2017

Using “Big Data” to grow your natural brand

By | 2017-09-23T18:52:53+00:00 March 7th, 2017|Resource Integration|

You’ve been told that you need to purchase syndicated data to help support your brand at retail by the retailer, your broker, your investors, your distributor, etc.  The question is what do you need and how do you use it? Most brands think canned topline reports that rank their brand against other brands in [...]

27 03, 2015

Working With Data

By | 2017-09-24T10:03:25+00:00 March 27th, 2015|Resource Integration, Video|

Working With Data BevNet Interview 2015 Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to grow your brand and save you [...]