Resource Integration

Your success is tied directly to your ability to produce quality insights. Data can be overwhelming and extremely confusing. Choosing the right external and internal data and then integrating is the key in your success. All tools promise to provide actionable results but few deliver.  Topline canned reports are a great starting place but they will not help you achieve your goals.

17 10, 2018

Rich attribution – the real power behind the data

By |2018-10-17T11:03:33+00:00October 17th, 2018|Resource Integration|

The real value in any data is its accuracy. One of the biggest challenges syndicated data providers have is in keeping up with all the new item introductions in addition to any item changes manufacturers make. I spent a good part of my career while working for some of the largest CPG companies in [...]

15 10, 2018

Business Intelligence – Choosing The Data That’s Right For You

By |2018-10-14T19:35:57+00:00October 15th, 2018|Resource Integration|

Have you ever wanted to know: How to measure your sales against your competition? Are your customers able to find your brand in their favorite store? How to maximize trade spending? Do your promotions take customers from your competition? How to get your retail partners to value you as a category expert? Who buys [...]

23 07, 2018

Going Beyond Topline Reports

By |2018-07-25T13:31:15+00:00July 23rd, 2018|Resource Integration|

Most brands and retailers rely heavily on canned topline reports.  These are the reports that are furnished by data providers, solution providers, etc.  I call this “push button category management”.  Canned topline reports are an excellent place to begin your analysis but they will not provide you with the actionable insights needed to grow [...]

12 07, 2018

SECRETS 067 Resources for emerging brands with Julie Pryor at Food Marketing Institute (FMI)

By |2018-07-12T10:23:31+00:00July 12th, 2018|Podcast, Resource Integration|

Emerging brands struggle to get up and running as there is a lot to consider when launching and building a brand. FMI is committed to helping these brands by providing the resources young brands need.  Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's [...]

31 05, 2018

SECRETS 055 Making a lasting change – a legacy to be proud of with Katherine DiMatteo of Sustainable Food Trade Association / Climate Collaborative / Organic Trade Association

By |2018-05-31T18:28:27+00:00May 31st, 2018|Podcast, Resource Integration|

Behind every mission is a champion working tirelessly fighting the good fight on behalf of us all. A true champion unites us in a common goal. Healthy food, clean air and water are the pillars of a quality life. Natural brands work to amplify the message. Today's story's is about someone who made a [...]

20 11, 2017

SECRETS 014 How to maximize sales with brokers with guest Bryan Bootka

By |2017-11-22T10:15:33+00:00November 20th, 2017|Podcast, Resource Integration|

You’ve worked hard to build your brand. No one has the same dedication, passion, and commitment to its success. Most brands rely heavily on external sales teams to support them at retail. Learn strategies to maximize sales and gain loyal shoppers. Welcome, today we're going to cover one of the biggest challenges that every [...]

25 07, 2017

Category management strategies to increase shopper satisfaction and ROI

By |2017-09-23T16:04:13+00:00July 25th, 2017|Resource Integration|

Every brand and retailer want to maximize their ROI (return on investment). Who doesn't! The goal of True Category Management is to leverage the strengths of your brand to drive sustainable sales and shopper satisfaction on retailer shelves. This includes the way brands merchandise and promote their products.  It can help take the guesswork [...]

19 04, 2017

Analytics, the cornerstone of brand success

By |2017-09-23T17:21:36+00:00April 19th, 2017|Resource Integration|

Analytics, both basic and advanced, are at the heart of category management. As a road map to achieving your goals, they encompass all aspects of trade management, business planning, assortment analysis, and consumer awareness. When applied correctly, they provide invaluable business insights and actionable recommendations. Analytics is a very broad term that encompasses a [...]

7 03, 2017

Using “Big Data” to grow your natural brand

By |2017-09-23T18:52:53+00:00March 7th, 2017|Resource Integration|

You’ve been told that you need to purchase syndicated data to help support your brand at retail by the retailer, your broker, your investors, your distributor, etc.  The question is what do you need and how do you use it? Most brands think canned topline reports that rank their brand against other brands in [...]

27 03, 2015

Working With Data

By |2017-09-24T10:03:25+00:00March 27th, 2015|Resource Integration, Video|

Working With Data BevNet Interview 2015 Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to grow your brand and save you [...]