Product Performance

Sales goals and strategies are ineffective when not measured properly.  Scorecarding insurers maximum product performance at all times. Scorecarding alines every aspect of the selling process in a unified laser-focused effort to achieve maximum sales and profitability.

13 12, 2017

SECRETS 018 Discussing Local and Clean Label growth trends with guest Jefferson Heatwole from Shenandoah Valley Organic.

By |2019-03-15T13:19:36-06:00December 13th, 2017|Podcast, Product Performance|

Local, Clean Label and Transparency are the key natural organic growth drivers across every channel. Shoppers want and need to trust the brands they buy, they want to feel good about their purchase decisions. Learn growth strategies you can use to grow your brand with loyal shoppers. Today’s episode is a perfect [...]

30 10, 2017

SECRETS 010 Retail horror stores – retail pitfalls to avoid with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T13:59:29-06:00October 30th, 2017|Podcast, Product Performance|

In the episode, I share real-life retail horror stories from my past, things that I've seen with the brands that I've worked with and the brands that I've worked for. I’ve seen the same issues with countless other brands as well - especially with small brands. Hopefully, you can relate. This [...]

20 03, 2017

How to Get the Most Out of Expo West

By |2019-03-25T09:43:49-06:00March 20th, 2017|Product Performance, Video|

Trade shows are an excellent opportunity for brands to showcase their new items to retailers and consumers.  Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. “You never get [...]

7 12, 2016

GMOs: Today’s Challenges, Tomorrow’s Opportunities

By |2019-03-24T19:42:40-06:00December 7th, 2016|Product Performance, Video|

By: Daniel Lohman, CPSA Published By Natural Products Insider The majority of consumers are searching for healthier alternatives at restaurants and on their favorite retailer’s shelves.  66%* of consumers eat healthier now than before.   This accounts for the huge increases in both the organic and non-GMO segments, up 16% and 17% percent respectively. There's [...]

30 11, 2016

The 2016 election and natural products … what do they have in common?

By |2019-03-24T19:47:16-06:00November 30th, 2016|Product Performance|

By: Daniel Lohman, CPSA Published By Whole Foods Magazine The 2016 election taught us a lot about our country.  We learned that there were large groups of people who felt unappreciated and ignored for many years and people who felt that their voices were not heard in this year’s election. I can boil this [...]