Product Performance

Sales goals and strategies are ineffective when not measured properly.  Scorecarding insurers maximum product performance at all times. Scorecarding alines every aspect of the selling process in a unified laser-focused effort to achieve maximum sales and profitability.

10 09, 2018

Goal setting – the strategic blueprint to success

By |2018-09-19T20:31:18+00:00September 10th, 2018|Product Performance|

How advanced are your goal-setting skills? Scorecarding will give you a distinct competitive advantage in any economy and across every channel. Effective goal setting is the most important part of a brand's strategy across every business function. Without well-defined goals and objectives, you will never know if and when you hit your target.  More [...]

6 09, 2018

SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods

By |2018-09-06T15:43:39+00:00September 6th, 2018|Podcast, Product Performance|

Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer. Welcome. Just a quick reminder, I want to remind you that there's a free [...]

23 08, 2018

SECRETS 080 The recipe for success for scaling your brand with Jeff Greenberg of The Kitchen Coop

By |2018-08-23T16:03:50+00:00August 23rd, 2018|Podcast, Product Performance|

You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners.    If you like this show, subscribe, share it with a friend, and leave [...]

26 07, 2018

SECRETS 071 & 072 Powerful retail insights to give brands a competitive advantage with Kevin Coupe of Morning News Beat Part 1 & 2

By |2018-07-26T18:52:58+00:00July 26th, 2018|Podcast, Product Performance|

Knowledge is powerful especially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve. I want to thank you for joining me today. Today we focus on the relevance of brands [...]

10 01, 2018

SECRETS 022 Trust begins with ethical claims you can proudly stand behind with guest Risa Schulman of Tap~Root

By |2018-01-10T17:49:05+00:00January 10th, 2018|Podcast, Product Performance|

I have a question for you. Have you had an opportunity to listen to episode 10 of this podcast? Episode 10 was Retail Horror Stories. The reason I ask is because I shared several real-life stories about costly mistakes that brands make. For example, packages that don't stand up on the shelf or packages [...]

13 12, 2017

SECRETS 018 Discussing Local and Clean Label growth trends with guest Jefferson Heatwole from Shenandoah Valley Organic.

By |2017-12-13T20:48:02+00:00December 13th, 2017|Podcast, Product Performance|

Local, Clean Label and Transparency are the key natural organic growth drivers across every channel. Shoppers want and need to trust the brands they buy, they want to feel good about their purchase decisions. Learn growth strategies you can use to grow your brand with loyal shoppers. Today's episode is a perfect example [...]

30 10, 2017

SECRETS 010 Retail horror stores – retail pitfalls to avoid

By |2017-10-30T15:57:47+00:00October 30th, 2017|Podcast, Product Performance|

In the episode, I share real-life retail horror stories from my past, things that I've seen with the brands that I've worked with and the brands that I've worked for. I’ve seen the same issues with countless other brands as well - especially with small brands. Hopefully, you can relate. This is not only [...]

20 03, 2017

How to Get the Most Out of Expo West

By |2017-09-23T17:59:49+00:00March 20th, 2017|Product Performance, Video|

Trade shows are an excellent opportunity for brands to showcase their new items to retailers and consumers.  Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. “You never get [...]

7 12, 2016

GMOs: Today’s Challenges, Tomorrow’s Opportunities

By |2017-09-23T20:13:34+00:00December 7th, 2016|Product Performance, Video|

By: Daniel Lohman, CPSA Published By Natural Products Insider The majority of consumers are searching for healthier alternatives at restaurants and on their favorite retailer’s shelves.  66%* of consumers eat healthier now than before.   This accounts for the huge increases in both the organic and non-GMO segments, up 16% and 17% percent respectively. There's [...]

30 11, 2016

The 2016 election and natural products … what do they have in common?

By |2017-09-23T20:17:01+00:00November 30th, 2016|Product Performance|

By: Daniel Lohman, CPSA Published By Whole Foods Magazine The 2016 election taught us a lot about our country.  We learned that there were large groups of people who felt unappreciated and ignored for many years and people who felt that their voices were not heard in this year’s election. I can boil this [...]