Product Performance

Sales goals and strategies are ineffective when not measured properly.  Scorecarding insurers maximum product performance at all times. Scorecarding alines every aspect of the selling process in a unified laser-focused effort to achieve maximum sales and profitability.

26 02, 2019

SECRETS 116 The shocking truth about sustainable packaging, Strategies to save time, money, and grow sales With Kelly Williams From Futamura

By |2019-03-14T16:08:35-06:00February 26th, 2019|Podcast, Product Performance|

Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers? You've put your blood, sweat and tears and everything you've got into making a product that's going to revolutionize the category. A product that's going to [...]

25 02, 2019

The shocking truth about sustainable packaging. Strategies to save time, money and grow sales

By |2019-03-14T09:27:06-06:00February 25th, 2019|Product Performance|

Do your packaging choices define your brand and what it stands for? It’s the first impression customers have of your brand. You can not afford to make a mistake here! Your packaging choices define your brand and what it stands for. It's the first impression customers have of your brand. You can not afford [...]

11 12, 2018

SECRETS 100 Insider secrets with Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, and Chuck Muth

By |2019-03-14T16:51:35-06:00December 11th, 2018|Podcast, Product Performance|

We all look up to industry trailblazers for advice, inspiration, and wisdom. In this special episode, leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, etc. …   Welcome. [...]

6 11, 2018

SECRETS 095 Making a classic snack healthy with Mathew Parry of The Good Crisp

By |2019-03-14T16:59:49-06:00November 6th, 2018|Podcast, Product Performance|

Remember the iconic commercials about the potato chip in a can? They once dominated the airwaves and store shelves. Reinventing a shrinking category with a healthy alternative connecting nostalgia with taste and clean ingredients - the recipe for success. Welcome, and thank you for listening to the Brand Secrets and Strategies [...]

10 09, 2018

Goal setting – the strategic blueprint to success

By |2018-09-19T20:31:18-06:00September 10th, 2018|Product Performance|

How advanced are your goal-setting skills? Scorecarding will give you a distinct competitive advantage in any economy and across every channel. Effective goal setting is the most important part of a brand's strategy across every business function. Without well-defined goals and objectives, you will never know if and when you hit your target.  More [...]

6 09, 2018

SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods

By |2019-03-14T17:48:15-06:00September 6th, 2018|Podcast, Product Performance|

Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer. Welcome. Just a quick reminder, I want to remind you that [...]

23 08, 2018

SECRETS 080 The recipe for success for scaling your brand with Jeff Greenberg of The Kitchen Coop

By |2019-03-14T17:56:19-06:00August 23rd, 2018|Podcast, Product Performance|

You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners.    If you like this show, subscribe, share it with a [...]

26 07, 2018

SECRETS 071 & 072 Powerful retail insights to give brands a competitive advantage with Kevin Coupe of Morning News Beat Part 1 & 2

By |2019-03-14T18:11:39-06:00July 26th, 2018|Podcast, Product Performance|

Knowledge is powerful especially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve. I want to thank you for joining me today. Today we [...]

10 01, 2018

SECRETS 022 Trust begins with ethical claims you can proudly stand behind with guest Risa Schulman of Tap~Root

By |2019-03-15T12:29:11-06:00January 10th, 2018|Podcast, Product Performance|

I have a question for you. Have you had an opportunity to listen to episode 10 of this podcast? Episode 10 was Retail Horror Stories. The reason I ask is because I shared several real-life stories about costly mistakes that brands make. For example, packages that don't stand up on the [...]

13 12, 2017

SECRETS 018 Discussing Local and Clean Label growth trends with guest Jefferson Heatwole from Shenandoah Valley Organic.

By |2019-03-15T13:19:36-06:00December 13th, 2017|Podcast, Product Performance|

Local, Clean Label and Transparency are the key natural organic growth drivers across every channel. Shoppers want and need to trust the brands they buy, they want to feel good about their purchase decisions. Learn growth strategies you can use to grow your brand with loyal shoppers. Today’s episode is a perfect [...]