Product Performance Archives | BRAND SECRETS AND STRATEGIES

Product Performance

Sales goals and strategies are ineffective when not measured properly.  Scorecarding insurers maximum product performance at all times. Scorecarding alines every aspect of the selling process in a unified laser-focused effort to achieve maximum sales and profitability.

15 10, 2019

SECRETS 148 Dan Kurzrock With ReGrained, Edible Upcycling, Finding New Uses For Food “Waste”

By |2020-04-26T11:35:33-06:00October 15th, 2019|Podcast, Product Performance|

Food waste and recycling are both hot topics. A big part of that is reducing and then finding new uses for “waste”. Edible upcycling in an ingenious way to convert discarded bi-products and convert them into a new high fiber high protein food ingredient. Welcome. Have you ever heard the [...]

11 06, 2019

SECRETS 130 Carl Joachim & Dustin Steerman With ePac Flexible Packaging, Compostable Packaging Solutions To Reduce Packaging Pollution

By |2020-04-05T20:38:51-06:00June 11th, 2019|Podcast, Product Performance|

Packaging is more than just the container you put your product in. It should also amplify your brand message. It should help sell your brand. Packaging can be very confusing - we make it simple and straight forward on this episode. What you need to know. Welcome. Thank you for listening. [...]

28 05, 2019

SECRETS 128 Kelly Williams With NatureFlex, The Secret Compostable Packaging Strategy Your Brand Needs To Know

By |2020-04-14T21:05:52-06:00May 28th, 2019|Podcast, Product Performance|

Your brand's packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how! Packaging is a topic that is near [...]

25 03, 2019

WHY MOST BRANDS FAIL – THE ROADMAP TO SALES SUCCESS

By |2020-02-05T12:30:37-07:00March 25th, 2019|Product Performance|

Have you ever played a sport, or watched a sport on TV, or even live or in person? One of the key elements of every single sport is that you've got to follow through. In other word, when you run up to the ball to kick it, you've got to follow through. When a [...]

26 02, 2019

SECRETS 116 Kelly Williams With NatureFlex, The Shocking Truth About Sustainable Packaging, Strategies To Save Time, Money, & Grow Sales

By |2020-04-14T17:00:38-06:00February 26th, 2019|Podcast, Product Performance|

Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers? You've put your blood, sweat and tears and everything you've got into making a product that's going to revolutionize the category. A product that's going to [...]

25 02, 2019

The shocking truth about sustainable packaging. Strategies to save time, money and grow sales

By |2020-02-05T12:20:07-07:00February 25th, 2019|Product Performance|

Do your packaging choices define your brand and what it stands for? It’s the first impression customers have of your brand. You can not afford to make a mistake here! Your packaging choices define your brand and what it stands for. It's the first impression customers have of your brand. You can not afford [...]

11 12, 2018

SECRETS 100 Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth, Insider Secrets

By |2020-04-06T17:33:39-06:00December 11th, 2018|Podcast, Product Performance|

We all look up to industry trailblazers for advice, inspiration, and wisdom. In this special episode, leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, etc. …   Welcome. [...]

6 11, 2018

SECRETS 95 Mathew Parry With The Good Crisp, Making A Classic Snack Healthy

By |2020-04-07T17:15:38-06:00November 6th, 2018|Podcast, Product Performance|

Remember the iconic commercials about the potato chip in a can? They once dominated the airwaves and store shelves. Reinventing a shrinking category with a healthy alternative connecting nostalgia with taste and clean ingredients - the recipe for success. Welcome, and thank you for listening to the Brand Secrets and Strategies [...]

10 09, 2018

Goal setting – the strategic blueprint to success

By |2019-03-22T19:22:10-06:00September 10th, 2018|Product Performance|

How advanced are your goal-setting skills? Scorecarding will give you a distinct competitive advantage in any economy and across every channel. Effective goal setting is the most important part of a brand's strategy across every business function. Without well-defined goals and objectives, you will never know if and when you hit your target.  More [...]

6 09, 2018

SECRETS 84 David Perkins With Beetnik Foods, The Importance With Perseverance & Overcoming Obstacles

By |2020-04-07T18:47:41-06:00September 6th, 2018|Podcast, Product Performance|

Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer. Welcome. Just a quick reminder, I want to remind you that [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.