Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce


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12 02, 2019

SECRETS 112 Help Shoppers Find Your Products With The Right Assortment with Dan Lohman from Brand Secrets and Strategies

By |2019-03-14T16:16:21-06:00February 12th, 2019|Podcast, Sales Funnel Magnification|

Every new item introduction requires that one item be discontinued. You have a simple choice, either manage your distribution and merchandising or trust it to anyone but you. Don’t make the fatal mistake of entrusting your brand's future to your competitor. You never get a second chance to disappoint a customer. [...]

7 02, 2019

SECRETS 111 Real Food For Everyone, The Future Of Healthy Food With Tighe Hutchins From Big Green

By |2019-03-14T16:17:46-06:00February 7th, 2019|Podcast, Sales Story Optimization|

The future of our industry is in the hands of our children. If you are what you eat then what you eat matters. Quality nutrition is the best preventative cure to many of the problems that plague us. Big Green is committed to Real Food For Everyone. Welcome. Today's story is [...]

5 02, 2019

SECRETS 110 Know Your Numbers – The Blueprint For Success with Dan Lohman from Brand Secrets and Strategies

By |2019-03-14T16:19:21-06:00February 5th, 2019|Podcast, Sales/Profit Growth|

Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want. Welcome. The number-one question I get asked by [...]

31 01, 2019

SECRETS 109 Growing natural sales with mainstream strategies with Rudi Fischer and Brad Locke from Red’s All Natural

By |2019-03-14T16:20:51-06:00January 31st, 2019|Category Leadership, Podcast|

Ever wish there was an easy to follow roadmap to grow your brand? Well now there is. Learn what pitfalls to avoid while leveraging proven strategies and staying true to your mission & core values. That’s the purpose of this podcast & this week's focus. Do you ever wish you had [...]

29 01, 2019

SECRETS 108 Maximize Promotion Effectiveness To Grow Sales with Dan Lohman of Brand Secrets and Strategies

By |2019-03-14T16:22:29-06:00January 29th, 2019|Podcast, Trade Marketing ROI Increase|

Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested? Remember, this podcast is about you and it's for [...]

24 01, 2019

SECRETS 107 To sell more and grow beyond other brands in your category, you need to use strategies they overlook with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T16:24:07-06:00January 24th, 2019|Podcast, Trade Marketing ROI Increase|

You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health & leveraging it at retail is the best strategy for sustainable growth  Download the show notes below Listen where you [...]

22 01, 2019

SECRETS 106 A Blueprint To Ensure Category Growth with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T16:28:31-06:00January 22nd, 2019|Podcast, Sales/Profit Growth|

A picture is worth a thousand words. The first impression shoppers have of your brand is on a store shelf - make it a good one! An effective merchandising strategy can make it easier for shoppers to buy your products and add rocket fuel to your growth. To sell more and [...]

15 01, 2019

SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T16:29:59-06:00January 15th, 2019|Podcast, Sales Story Optimization|

Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral. I really appreciate you for listening. Don't forget, at the [...]

8 01, 2019

SECRETS 104 The Essential New Item Checklist – The Recipe For Success with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-14T16:31:35-06:00January 8th, 2019|Podcast, Sales Story Optimization|

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Welcome, I really want to thank you for listening. It’s the [...]

3 01, 2019

SECRETS 103 Amazon success secrets with Jeff Cohen of Seller Labs

By |2019-03-14T16:33:20-06:00January 3rd, 2019|Podcast, Sales Funnel Magnification|

Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits. Welcome. I want to begin by saying Happy New Year. I hope [...]