BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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16 04, 2019

SECRETS 122 What Retailers REALLY Want – Brand Building Success Strategies With Mathis Martines of M2 Brands

By |2019-06-01T19:18:19-06:00April 16th, 2019|Category Leadership, Podcast|

The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for [...]

9 04, 2019

SECRETS 121 Make It Easy For Shoppers To Find Your Products With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:21:07-06:00April 9th, 2019|Merchandising Effectiveness, Podcast|

Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand. Merchandising Strategies to Increase [...]

2 04, 2019

SECRETS 120 Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:24:46-06:00April 2nd, 2019|Merchandising Effectiveness, Podcast|

The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.   How do you convert occasional customers into loyal [...]

26 03, 2019

SECRETS 119 Why Most Brands Fail – The Roadmap To Sales Success with Tim Forrest from Tim Forrest Consulting

By |2019-06-01T19:30:20-06:00March 26th, 2019|Podcast, Resource Integration|

Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they cant find them. Having a solid selling strategy is not enough - you need to follow through to ensure sales success. Have you ever played a sport, [...]

19 03, 2019

SECRETS 118 Focus On Shopper’s Market Basket Size To Exponentially Increase Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:33:31-06:00March 19th, 2019|Podcast, Sales/Profit Growth|

Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket. Market basket is the most effective way to [...]

12 03, 2019

SECRETS 117 Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth With Daniel Lohman From Brand Secrets And Strategies

By |2019-06-01T19:37:41-06:00March 12th, 2019|Podcast, Sales Funnel Magnification|

Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales. How do you maximize each and every selling opportunity? I'm [...]

26 02, 2019

SECRETS 116 The shocking truth about sustainable packaging, Strategies to save time, money, and grow sales With Kelly Williams From Futamura

By |2019-06-01T19:41:26-06:00February 26th, 2019|Podcast, Product Performance|

Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers? You've put your blood, sweat and tears and everything you've got into making a product that's going to revolutionize the category. A product that's going to [...]

21 02, 2019

SECRETS 115 SUCCESS = Brand Strategy + Execution With Michael J. O’Donnell From The Belmullet Food and Beverage Group

By |2019-06-01T19:43:20-06:00February 21st, 2019|Category Leadership, Podcast|

Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution. In its most simple terms, business is [...]

19 02, 2019

SECRETS 114 Innovative Proven Strategies To Exponentially Multiply Sales With Dan Lohman From Brand Secrets And Strategies

By |2019-06-01T19:48:04-06:00February 19th, 2019|Category Leadership, Podcast|

Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer. Do you want to blend into [...]

14 02, 2019

SECRETS 113 The 9 Essential Pillars Of Sales Success with Tim Forrest from Tim Forrest Consulting

By |2019-03-14T16:14:28-06:00February 14th, 2019|Brand Engagement, Podcast|

The blueprint to growing a successful brand includes 9 important foundational elements brands cannot afford to overlook. They are the building blocks that help brands get their products onto more retailer shelves and into the hands of more shoppers. Every architect or contractor knows that the strength of any building lies [...]