Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce


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4 10, 2018

SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG

By |2018-10-05T10:21:10+00:00October 4th, 2018|Podcast, Trade Marketing ROI Increase|

Trade marketing encompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.  Trade marketing encompasses everything required to get your products into shoppers hands. This includes slotting, menu [...]

2 10, 2018

SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods

By |2018-10-03T21:26:45+00:00October 2nd, 2018|Podcast, Sales Funnel Magnification|

Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice. Welcome. Today's story is proof positive that developing a strong online digital marketing strategy can [...]

27 09, 2018

SECRETS 088 Proof that becoming a category leader opens doors and grows sales with Russ Forester of Hain Celestial

By |2018-09-27T18:29:24+00:00September 27th, 2018|Category Leadership, Podcast|

What retailers really want - actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leader returns a high ROI, grows sales, and builds shopper loyalty. Welcome. I'm in the process of redesigning my Resources page on my website to provide [...]

25 09, 2018

SECRETS 087 Why it’s critical to build your brand with a sturdy foundation with Peter Burns of ONE Brands, Justins, and Hain Celestial

By |2018-09-25T19:42:24+00:00September 25th, 2018|Podcast, Sales Funnel Magnification|

Brands with weak foundations crumble and fail. A commitment to excellence combined with discipline and hard-work are the building blocks for lasting success. Shortcuts erode and distract leading to bad habits that can derail and imperial your future. I appreciate you for listening. Thank you for all the great feedback and support you're giving [...]

18 09, 2018

SECRETS 086 Hard work, persistence, and curiosity, the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics

By |2018-09-18T17:15:24+00:00September 18th, 2018|Distribution Expansion, Podcast|

There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what they want is the shortest path to success. Welcome. Thank you for listening, as always. I want to remind you [...]

11 09, 2018

SECRETS 085 Revitalizing a tired category using advanced strategies with Adam Lowry of Ripple Foods and Method

By |2018-09-11T19:26:54+00:00September 11th, 2018|Category Leadership, Podcast|

Retailers need and want brands to step up and become category leaders. Today's story is proof these advanced strategies work giving both brands and retailers a competitive advantage helping brands get their products into the hands of more shoppers. Welcome. I want to remind you that there's a free downloadable guide for you at [...]

6 09, 2018

SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods

By |2018-09-06T15:43:39+00:00September 6th, 2018|Podcast, Product Performance|

Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer. Welcome. Just a quick reminder, I want to remind you that there's a free [...]

4 09, 2018

SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic

By |2018-09-04T20:54:51+00:00September 4th, 2018|Podcast, Sales Story Optimization|

The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what you eat. Welcome. Thank you for listening. I appreciate you being here. Remember, stay to the end for the free [...]

30 08, 2018

SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of CMS4CPG

By |2018-09-11T18:20:49+00:00August 30th, 2018|Podcast, Trade Marketing ROI Increase|

Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow sales. Welcome. I appreciate your listening. I [...]

28 08, 2018

SECRETS 081 Connecting generations with love and a passion for real food with Greg Fleishman of Foodstirs and Purely Righteous Brands

By |2018-08-28T10:52:23+00:00August 28th, 2018|Podcast, Sales Funnel Magnification|

All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations. Before I begin, I want to remind you that [...]