BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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13 11, 2018

SECRETS 096 Breaking through the barriers every brand faces with Charles Coristine of The Lesser Evil

By |2018-11-13T20:39:43+00:00November 13th, 2018|Podcast, Trade Marketing ROI Increase|

Business is complicated, challenging, and expensive. Small brands are at a substantial competitive disadvantage but they do not need to be. We discuss strategies all brands should use to level the playing field - Empowering Brands | Raising The Bar. Welcome, I want to thank you for listening to the brand secrets and strategies [...]

6 11, 2018

SECRETS 095 Making a classic snack healthy with Mathew Parry of The Good Crisp

By |2018-11-10T19:16:06+00:00November 6th, 2018|Podcast, Product Performance|

Remember the iconic commercials about the potato chip in a can? They once dominated the airwaves and store shelves. Reinventing a shrinking category with a healthy alternative connecting nostalgia with taste and clean ingredients - the recipe for success. Welcome, and thank you for listening to the Brand Secrets and Strategies Podcast. Remember, this [...]

30 10, 2018

SECRETS 094 Reinventing favorite foods with Miyoko Schinner of Miyoko’s Kitchen

By |2018-10-30T12:35:04+00:00October 30th, 2018|Podcast, Sales Story Optimization|

Everyone loves cheese but many can’t or don’t eat dairy. Flavoring substitutes have never been a good alternative, especially with artisan products. Dietary choices should not restrict access to flavor and quality. Vegan artisan cheese fills that void. Welcome. Before I begin, I want to remind you that there's a free download at the [...]

23 10, 2018

SECRETS 093 Profitably bridging the gap between perimeter and center store with Doug Brent of Made In Nature

By |2018-10-23T10:28:07+00:00October 23rd, 2018|Distribution Expansion, Podcast|

Snacking has changed the way people think about meals, sometimes as a meal replacement. Shoppers want healthy options they can trust from authentic brands. Produce is the bridge into center store. Success favors brands positioned to meet shopper's needs. Today's story is about a small innovative organic brand that's working hard to change the [...]

16 10, 2018

SECRETS 092 What’s behind the hottest trend in retail with David Benzaquen of Plant Based Solutions and Ocean Hugger Foods

By |2018-10-14T20:43:12+00:00October 16th, 2018|Brand Engagement, Podcast|

Plant based foods are driving sustainable sales growth across almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are filling that void. The purpose of today's story is to share with you the hottest trend in all of retail and dispel the many myths around it. [...]

9 10, 2018

SECRETS 091 Disrupting the category by looking to the future for innovation with Justin Gold of Justin’s

By |2018-10-09T19:11:57+00:00October 9th, 2018|Podcast, Sales Story Optimization|

Most brands tend to improve upon existing products. Typically the changes include formulation and flavor modifications. Rarely do they include redefining the category with innovative packaging AND making a better product while improving the industry.  This week's story's about a tenacious entrepreneur that would not give up no matter the problem, no matter how [...]

4 10, 2018

SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG

By |2018-10-05T10:21:10+00:00October 4th, 2018|Podcast, Trade Marketing ROI Increase|

Trade marketing encompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.  Trade marketing encompasses everything required to get your products into shoppers hands. This includes slotting, menu [...]

2 10, 2018

SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods

By |2018-10-03T21:26:45+00:00October 2nd, 2018|Podcast, Sales Funnel Magnification|

Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice. Welcome. Today's story is proof positive that developing a strong online digital marketing strategy can [...]

27 09, 2018

SECRETS 088 Proof that becoming a category leader opens doors and grows sales with Russ Forester of Hain Celestial

By |2018-09-27T18:29:24+00:00September 27th, 2018|Category Leadership, Podcast|

What retailers really want - actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leader returns a high ROI, grows sales, and builds shopper loyalty. Welcome. I'm in the process of redesigning my Resources page on my website to provide [...]

25 09, 2018

SECRETS 087 Why it’s critical to build your brand with a sturdy foundation with Peter Burns of ONE Brands, Justins, and Hain Celestial

By |2018-09-25T19:42:24+00:00September 25th, 2018|Podcast, Sales Funnel Magnification|

Brands with weak foundations crumble and fail. A commitment to excellence combined with discipline and hard-work are the building blocks for lasting success. Shortcuts erode and distract leading to bad habits that can derail and imperial your future. I appreciate you for listening. Thank you for all the great feedback and support you're giving [...]