Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce


“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast


“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman


“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.


Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click


Don’t miss out!

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21 01, 2020

SECRETS 162 How To Get More Profitable Distribution To Grow Sales With Daniel Lohman From Brand Secrets And Strategies

By |2020-01-21T19:15:02-07:00January 21st, 2020|Distribution Expansion, Podcast|

The right distribution in the right stores can skyrocket your growth while trying to sell your products in the wrong stores can be fatal. It can even derail and bankrupt your brand. You need to know the difference and how to avoid this fatal mistake. Do you want to know how [...]

14 01, 2020

SECRETS 161 How To Get Your Brand On More Store Shelves With Daniel Lohman From Brand Secrets And Strategies

By |2020-01-14T18:55:44-07:00January 14th, 2020|Podcast, Sales/Profit Growth|

Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers. Have you ever wondered who decides where [...]

7 01, 2020

SECRETS 160 How To Reach Your 2020 Vision For Your Natural Food Brand With Daniel Lohman From Brand Secrets And Strategies

By |2020-01-08T04:19:52-07:00January 7th, 2020|Podcast, Sales Funnel Magnification|

How do you plan to grow and scale your brand to ensure success in 2020 and beyond? The top 10 best growth strategies to give you a significant competitive advantage and help you get your brand on more store shelves and into the hands of more shoppers. How to reach your [...]

31 12, 2019

SECRETS 159 Sage Advice From Natural Industry Icon’s Revisited With Daniel Lohman And Previous Guests

By |2019-12-31T16:18:14-07:00December 31st, 2019|Podcast, Sales Story Optimization|

Natural food brands learn a lot from CEO’s, founders, & industry thought leaders. Proven actionable insights from Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, Chuck Muth, etc to accelerate brand growth in 2020 & beyond. Welcome. Today's podcast episode is really special, but before I dig in, I [...]

24 12, 2019

SECRETS 158 How To Turn Your Data Into Explosive Sales Growth With Meaghan Connell And AJ Yager From Praxis Metrics

By |2019-12-26T21:14:53-07:00December 24th, 2019|Category Leadership, Podcast|

The right actionable insights can dramatically explode your sales & profits by making it easier for customers to find and buy your brand. Data does not need to be overwhelming or overcomplicated when you have a qualified guide to maximize your potential. What if I told you that I had a [...]

17 12, 2019

SECRETS 157 The 2 Best Tools To Ensure Sales Success With Daniel Lohman From Brand Secrets And Strategies

By |2019-12-18T10:40:42-07:00December 17th, 2019|Podcast, Trade Marketing ROI Increase|

Nothing happens until customers buy your products. They can’t buy what they can’t find. Your retail execution needs to be flawless. Scorecards and KPI’s are the best tools to ensure flawless merchandising, distribution, promotions, and sales excellence. Welcome. Today's story is about the shopper, more specifically about the shopper journey. Let [...]

10 12, 2019

SECRETS 156 Essential Strategies To Maximize Your Trade Marketing ROI With Kurt Kaiser From ViaggioTrade

By |2019-12-10T10:09:33-07:00December 10th, 2019|Podcast, Trade Marketing ROI Increase|

Wish you knew how to explode sales and compete more effectively? This show builds on Secrets 155. Learn strategies to maximize sales and profits giving you a significant and sustainable competitive advantage. Make your brand more attractive to investors.  Welcome. This week's podcast is an extension of last week's podcast. What [...]

3 12, 2019

SECRETS 155 What is trade marketing and why does it matter With Kurt Kaiser From ViaggioTrade

By |2019-12-03T14:18:14-07:00December 3rd, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to get your brand into shoppers hands. It represents 25% of your gross revenue and yet over 70% is wasted or ineffective. Learn how to maximize each and every selling opportunity to grow your natural brand. Here are some statistics that every brand needs to be [...]

26 11, 2019

SECRETS 154 How To Be An Authentic Brand With A Soul With Emily Soccorsy And Justin Foster From Root + River

By |2019-11-26T09:50:54-07:00November 26th, 2019|Brand Engagement, Podcast|

Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.  In today's show, we're going to talk about how [...]

19 11, 2019

SECRETS 153 How To Become An Indispensable Brand With Mitch Duckler From FullSurge

By |2019-11-22T21:15:46-07:00November 19th, 2019|Brand Engagement, Podcast|

Every brand wants to be indispensable, something customers can’t live without. This requires a deep connection with shoppers that begins with having an intimate awareness and knowledge of their needs and wants. Brand positioning equals shopper perception. We spend a lot of time on this podcast talking about the importance of [...]