BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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14 05, 2019

SECRETS 126 A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth With Dustin Finkel Of KAPOP

By |2019-05-14T16:40:36-06:00May 14th, 2019|Category Leadership, Podcast|

Small brands tend to overlook the importance of goal setting. They are the primary component of a solid business plan. They need to contain clear, specific and timely objectives that can be measured. Learn what you need to know to grow and thrive. Small brands tend to overlook the importance of [...]

7 05, 2019

SECRETS 125 Building A Solid Team Is A Critical Component Of Every Brand’s Success With Josh Wand Of ForceBrands

By |2019-05-14T15:44:08-06:00May 7th, 2019|Podcast, Sales Story Optimization|

There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and long-term success. One of the biggest challenges that every founder faces [...]

29 04, 2019

SECRETS 124 Your success as a brand begins with a farmer. Celebrating real food with Phil Lempert The Supermarket Guru

By |2019-04-29T21:08:01-06:00April 29th, 2019|Podcast, Sales Story Optimization|

Farmers provide the raw building blocks for brands. Many consumers don't know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission. Welcome and thank you for listening. As you know, [...]

23 04, 2019

SECRETS 123 Essential In-Store Marketing Strategies That Put Customers First And Grow Sales with Andrew Therrien of Big Orange Productions

By |2019-04-23T14:49:28-06:00April 23rd, 2019|Podcast, Sales Funnel Magnification|

Your success as a brand relies on your ability to market it effectively. In-store trials, when done right, can add rocket fuel to your sales. It can also open new doors to partner with savvy retailers. Most brands overlook this - learn why this matters Have you ever pondered the question, [...]

16 04, 2019

SECRETS 122 What Retailers REALLY Want – Brand Building Success Strategies With Mathis Martines of M2 Brands

By |2019-04-17T10:32:16-06:00April 16th, 2019|Category Leadership, Podcast|

The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for [...]

9 04, 2019

SECRETS 121 Make It Easy For Shoppers To Find Your Products With Daniel Lohman From Brand Secrets And Strategies

By |2019-04-08T17:30:17-06:00April 9th, 2019|Merchandising Effectiveness, Podcast|

Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand. Merchandising Strategies to Increase [...]

2 04, 2019

SECRETS 120 Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-04-02T11:20:49-06:00April 2nd, 2019|Merchandising Effectiveness, Podcast|

The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.   How do you convert occasional customers into loyal [...]

26 03, 2019

SECRETS 119 Why Most Brands Fail – The Roadmap To Sales Success with Tim Forrest from Tim Forrest Consulting

By |2019-03-26T12:06:27-06:00March 26th, 2019|Podcast, Resource Integration|

Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they cant find them. Having a solid selling strategy is not enough - you need to follow through to ensure sales success. Have you ever played a sport, [...]

19 03, 2019

SECRETS 118 Focus On Shopper’s Market Basket Size To Exponentially Increase Sales With Daniel Lohman From Brand Secrets And Strategies

By |2019-03-20T16:18:58-06:00March 19th, 2019|Podcast, Sales/Profit Growth|

Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket. Market basket is the most effective way to [...]

12 03, 2019

SECRETS 117 Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth With Daniel Lohman From Brand Secrets And Strategies

By |2019-03-14T09:23:24-06:00March 12th, 2019|Podcast, Sales Funnel Magnification|

Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales. How do you maximize each and every selling opportunity? I'm [...]