BRAND SECRETS AND STRATEGIES is dedicated to Empowering Brands and Raising The Bar. 

This podcast is an audio natural products accelerator for food startups, entrepreneurs, and health-focused brands and retailers. The focus is on helping healthy brands get your products into the hands of more shoppers by getting onto more store shelves and more importantly, keeping it there.  Learn secrets from current and future industry thought leaders. Learn how to leverage best practice strategies to level the playing field and compete more effectively against big brands.  Learn actionable insights and strategic solutions to grow your brand and most importantly, save you valuable time and money!

• From the “What You Need To Know” blog on Category Management Solutions, nothing happens until someone buys your product and shoppers can’t buy what they can’t find.

• The path to sustainable sales includes increasing distribution, effective merchandising, efficient trade marketing, maximizing consumer/shopper engagement, and actionable insights – true category management.

• True Category Management is both the art and the science of getting your products into the hands of new and loyal shoppers.

Are you a brand or retailer who:

·  Is looking for effective ways to grow sales and get your products into the hands of more consumers?

· Wants to compete against brands with seemingly endless resources and to compete more effectively in any economy and across every channel?

· Is not completely satisfied with your merchandising, distribution or return on your trade spending investment?

· Wants to make a bigger impact in your community?

· Is looking for ways to save valuable time and money and avoid the common mistakes and pitfalls that most brands make?

If you answered yes to any of these questions, this show is for you!

13 12, 2017

SECRETS 018 Discussing Local and Clean Label growth trends with guest Jefferson Heatwole from Shenandoah Valley Organic.

By | 2017-12-13T20:48:02+00:00 December 13th, 2017|Podcast, Product Performance|

Local, Clean Label and Transparency are the key natural organic growth drivers across every channel. Shoppers want and need to trust the brands they buy, they want to feel good about their purchase decisions. Learn growth strategies you can use to grow your brand with loyal shoppers. Today's episode is a perfect example [...]

6 12, 2017

SECRETS 017 The #1 reason most brands fail and how to avoid this fatal mistake

By | 2017-12-06T17:24:38+00:00 December 6th, 2017|Distribution Expansion, Podcast|

An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves. Today, I want to talk to you about the most important aspect of your business. [...]

29 11, 2017

SECRETS 016 The creative strategy to introduce your brand to retailers with guest Sarah Davidson and Joseph Tarnowski from ECRM

By | 2017-11-29T11:25:37+00:00 November 29th, 2017|Podcast, Sales Funnel Magnification|

The key to every brand's success is getting it found on retailers shelves. Shoppers can’t buy your products if they can’t find them. This can be a very expensive and difficult, especially for new brands. Today’s episode is about simplifying this. When you launch your brand, there's a tried-and-true way of getting your brand [...]

22 11, 2017

SECRETS 015 The future of natural and the Whole Foods Person of the year with guest Laurie Petersen

By | 2017-11-29T11:28:09+00:00 November 22nd, 2017|Brand Engagement, Podcast|

There is a seismic shift in natural. “Amazon is propelling everyone in the industry to up their game a lot faster & innovate to get better”. Natural brands and retailers need to compete at a higher level to remain relevant and grow shopper loyalty Welcome. Today I have a great story for you. Actually, [...]

20 11, 2017

SECRETS 014 How to maximize sales with brokers with guest Bryan Bootka

By | 2017-11-22T10:15:33+00:00 November 20th, 2017|Podcast, Resource Integration|

You’ve worked hard to build your brand. No one has the same dedication, passion, and commitment to its success. Most brands rely heavily on external sales teams to support them at retail. Learn strategies to maximize sales and gain loyal shoppers. Welcome, today we're going to cover one of the biggest challenges that every [...]

15 11, 2017

SECRETS 013 Food Startups success stories with guest Matt Aaron

By | 2017-11-20T08:00:41+00:00 November 15th, 2017|Brand Engagement, Podcast|

This podcast is an audio natural products accelerator for food startups, entrepreneurs, health-focused brands and retailers. Matt shares his story and the top insights he gleaned from interviewing 162 industry thought leaders on his Food Startups Podcast. Today I'm excited to introduce you to Matt Aaron of the Food Startups Podcast. I learned about [...]

8 11, 2017

SECRETS 012 Selling outside the box in alternative markets with guest John Pagliaro

By | 2017-11-09T08:52:36+00:00 November 8th, 2017|Podcast, Sales Funnel Magnification|

I spend a lot of time talking about selling strategies, how to get your product on the shelf, and how to expand your distribution. About a year and a half ago, John Pagliaro reached out to me in response to an interview I had given. You'll meet him in a minute. He asked me [...]

1 11, 2017

SECRETS 011 Sales growth strategies that focus on shopper satisfaction with guest Tim Joseph from Maple Hill Creamery

By | 2017-11-01T18:15:28+00:00 November 1st, 2017|Podcast, Sales Story Optimization|

Today, I have an inspiring store for you.  It’s the ultimate American success story about an accidental farmer and how he carefully listened to consumers and trusted gut eventually spearheading a powerful initiative to bring transparency and authenticity back into our food system.  Tim’s story includes bringing small local farmers together to support and [...]

30 10, 2017

SECRETS 010 Retail horror stores – retail pitfalls to avoid

By | 2017-10-30T15:57:47+00:00 October 30th, 2017|Podcast, Product Performance|

In the episode, I share real-life retail horror stories from my past, things that I've seen with the brands that I've worked with and the brands that I've worked for. I’ve seen the same issues with countless other brands as well - especially with small brands. Hopefully, you can relate. This is not only [...]

25 10, 2017

SECRETS 009 Your brands first impression – packaging that drives sales with guests Kelly Williams & Tom Dunn from FPK Resources

By | 2017-10-30T16:27:44+00:00 October 25th, 2017|Brand Engagement, Podcast|

Welcome. Today we are going to talk about something that is a struggle for almost every brand out there.  Just to let you know, I’ve been in your shoes. You might be surprised to know that I am a cofounder in an innovative natural brand. I’m sure the story will resonate with everyone listening [...]