BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”, Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce had to say in episode 78 

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

Episodes 1-86 are now live.  Other episodes will be released in the next few weeks.  

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SECRETSTITLEFIRSTLASTCOMPANYPODCAST
86Hard work, persistence, and curiosity, the prescription for successZacNormandinDIRTY LEMON and Little Duck Organicswww.cms4cpg.com/session86
85Revitalizing a tired category using advanced strategiesAdamLowryRipple Foods and Methodwww.cms4cpg.com/session85
84The importance of perseverance and overcoming obstaclesDavidPerkinsBeetnik Foodswww.cms4cpg.com/session84
83Demystifying organic by focusing on healthy regenerative soiJeffMoyerRodale Institute and Regenerative Organicwww.cms4cpg.com/session83
82Why knowing the health of your brand is critical to your survivalDanielLohmanCMS4CPGwww.cms4cpg.com/session82
81Connecting generations with love and a passion for real foodGregFleishmanFoodstirs and Purely Righteous Brandswww.cms4cpg.com/session81
80The recipe for success for scaling your brandJeffGreenbergThe Kitchen Coopwww.cms4cpg.com/session80
79How a family recipe became a thriving brandVincentKitirattragarnDang Foodswww.cms4cpg.com/session79
78Leveraging mainstream best practices to build two legacy natural brandsScottJensenRhythm Superfoods and Stubb’s Legendary Bar-B-Qwww.cms4cpg.com/session78
77The Perfect recipe for growth, knowing your numbers + authentic love for your hiveLeighKeithPerfect Barwww.cms4cpg.com/session77
77The Perfect recipe for growth, knowing your numbers + authentic love for your hiveBillKeithPerfect Barwww.cms4cpg.com/session77
76Proven merchandising strategies used by category leaders that win over retailersDanielLohmanCMS4CPGwww.cms4cpg.com/session76
75How a disruptive start-up revived a dieing category and became a top sellng brandJoelClarkKodiak Cakeswww.cms4cpg.com/session75
74Using the consumer decision tree to boost shopper loyaltyDanielLohmanCMS4CPGwww.cms4cpg.com/session74
73Fun – the essential ingredient for brand successDaveHirschkopDave’s Gourmetwww.cms4cpg.com/session73
72Powerful retail insights to give brands a competitive advantage Part 2KevinCoupeMorning News Beatwww.cms4cpg.com/session72
71Powerful retail insights to give brands a competitive advantage Part 1KevinCoupeMorning News Beatwww.cms4cpg.com/session71
70Online brand strategies to accelerate salesJenniferKrupeyNatchComwww.cms4cpg.com/session70
70Online brand strategies to accelerate salesJimMoscouNatchComwww.cms4cpg.com/session70
69“Improving global health by building a better food system”BrandonMartinLocal Roots Farmswww.cms4cpg.com/session69
68Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppersDanielLohmanCMS4CPGwww.cms4cpg.com/session68
67Resources for emerging brandsJuliePryorFood Marketing Institute  (FMI)www.cms4cpg.com/session67
66A brand-building coaching sessionElliottRaderGluten Free Barwww.cms4cpg.com/session66
66A brand-building coaching sessionMarshallRaderGluten Free Barwww.cms4cpg.com/session66
65A strong vibrant community raises the tide for natural brandsDougHelbigColorado Food Workswww.cms4cpg.com/session65
65A strong vibrant community raises the tide for natural brandsZachGreenbergColorado Food Workswww.cms4cpg.com/session65
64Innovation and revolution is at the heart of  successful brandsNeilGrimmerHabit / Plum Organicswww.cms4cpg.com/session64
63Effective brand messaging focused on community buildingJohnGrubbSummit Venture Management / SRGwww.cms4cpg.com/session63
62Proven strategies to level the playing field and win at retailToddKlugerLundberg Family Farmswww.cms4cpg.com/session62
61Success strategies for Natural Retailers, the life blood of natural brandsCorinneShindelarIndependent Natural Food Retailers Association 
/ The Climate Collaborativewww.cms4cpg.com/session61
60The importance of remaining relevant at retail and with shoppersMichaelSansoloSansolo Solutions, Morning News Beat, Coca-Cola Retailing Research Councilwww.cms4cpg.com/session60
59Proof that advanced strategies and fact-based selling stories add rocket fuel to your growtSteveHughesSunrise Strategic Partners / Boulder Brandswww.cms4cpg.com/session59
58Start with a Mission in mind – what big brands can learn from disruptive natural brandsKyleGarnerOrganic India / Climate Collaborativewww.cms4cpg.com/session58
57Communication, the importance of a unified and powerful brand messageSteveHoffmanCompass Natural Marketingwww.cms4cpg.com/session57
56How a vision quest evolved into an iconic brandCarylLevineLotus Foods / OSC2 / The Climate Collaborativewww.cms4cpg.com/session56
55Making a lasting change – a legacy to be proud ofKatherineDiMatteoSustainable Food Trade Association / Climate Collaborative / Organic Trade Associationwww.cms4cpg.com/session55
54What retailers really want —  insider secrets to getting on shelfMathisMartinesEnlightened / Formerly Krogerwww.cms4cpg.com/session54
53The power of perseverance and mission focusMeganReamerJackson’s Honestwww.cms4cpg.com/session53
52Selling Secrets from a master storytellerJonSebastianiSonoma Brandswww.cms4cpg.com/session52
51How an unsung hero changed the way we celebrate foodAhmedRahimNumi Organic Tea/OSC2www.cms4cpg.com/session51
50Killing It – Life lessons of humility, love and inspirationSherylO’LoughlinREBBLwww.cms4cpg.com/session50
49What’s Really Driving Health and Wellness Trends and How to Remain Relevant on ShelfDanielLohmanCMS4CPGwww.cms4cpg.com/session49
48One brand making a difference and changing the worldMeganSheaThe Soulfull Projectwww.cms4cpg.com/session48
48One brand making a difference and changing the worldChipHeimThe Soulfull Projectwww.cms4cpg.com/session48
47Regenerative business – the future of naturalNeilBlomquistSustainable Solutionswww.cms4cpg.com/session47
46Community is the magic ingredient behind every brand’s successAlexHanifinNaturally Boulder/Alpine Start Foodswww.cms4cpg.com/session46
45The importance of a solid fact-based business strategyTJMcIntyreBOBO’Swww.cms4cpg.com/session45
44What is the Future in Brand Strategy for Natural Organic? CMA WebinarChuckMuthBeyond Meatwww.cms4cpg.com/session44
44What is the Future in Brand Strategy for Natural Organic? CMA WebinarAlexHanifinNaturally Boulder/Alpine Start Foodswww.cms4cpg.com/session44
44What is the Future in Brand Strategy for Natural Organic? CMA WebinarMeganReamerJackson’s Honestwww.cms4cpg.com/session44
43Success = retailers + brands partnering to satisfy shoppersBenFriedlandLucky’s Marketwww.cms4cpg.com/session43
42Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this mattersGaryHirshbergStonyfieldwww.cms4cpg.com/session42
41Understanding what drives the beating heart of naturalRobbieVitranoGood Spread / NatchComwww.cms4cpg.com/session41
40Grow sustainable sales with expert adviceJohnCravenBevNetwww.cms4cpg.com/session40
39Organic Produce and Center-store Organic Sales… Is There a Link? – CMA WebinarAdamBrohimerCategory Partnerswww.cms4cpg.com/session39
39Organic Produce and Center-store Organic Sales… Is There a Link? – CMA WebinarTomBarnesCategory Partnerswww.cms4cpg.com/session39
38Mission based brand success storiesSethGoldmanHonest Teawww.cms4cpg.com/session38
37Shoppers want products they can feel good about that support a healthier planetLaraDickinsonOSC2www.cms4cpg.com/session37
36The importance of a compleing selling story to get your brand on store shelvesJohnForakerAnnies/Once Upon A Farmwww.cms4cpg.com/session36
35Sales extend beyond retailer’s shelvesChuckMuthBeyond Meatwww.cms4cpg.com/session35
34Plant Based growth strategiesMikeCookeDaiyawww.cms4cpg.com/session34
33Increase brand awareness and social activism with digital strategiesJustinPerkinsCare2www.cms4cpg.com/session33
32Sage Wisdom with The Supermarket GuruPhilLempertSupermarket Guruwww.cms4cpg.com/session32
31Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products – CMA WebinarDanielLohmanCMS4CPGwww.cms4cpg.com/session31
30How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And WantDanielLohmanCMS4CPGwww.cms4cpg.com/session30
29TURNKEY SALES STORY STRATEGIESDanielLohmanCMS4CPGwww.cms4cpg.com/session29
28Driving sales without distraction. How making time for your customers is the key to more salesConnorGillivanFreeeupwww.cms4cpg.com/session28
27Defining the Differences between the Natural Organic and the Mainstream Shopper  – CMA WebinarDanielLohmanCMS4CPGwww.cms4cpg.com/session27
26Story telling secrets, brand messaging strategies to amplify your brandBobbyUmarRaeallanwww.cms4cpg.com/session26
25The cornerstone of every successful brand – distribution what you need to know to grow salesDanielLohmanCMS4CPGwww.cms4cpg.com/session25
24The 10 most important things every brand MUST do to be successfulDanielLohmanCMS4CPGwww.cms4cpg.com/session24
23Salesmanship 401 – In depth sales strategies every brand must useAndrewTherrienBig Orange Productionswww.cms4cpg.com/session23
22Trust begins with ethical claims you can proudly stand behindRisaSchulmanTap-Rootwww.cms4cpg.com/session22
21Shoppers want Trust and Transparency – the cornerstone of the natural channelRobertCravenMegaFoodwww.cms4cpg.com/session21
20Sustainable packaging, what you need to know and how to emphasize it in your brand messagingReynaBryanElk Packagingwww.cms4cpg.com/session20
19Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers!DanielLohmanCMS4CPGwww.cms4cpg.com/session19
18Discussing Local and Clean Label growth trendsJeffersonHeatwoleShenandoah Valley Organicwww.cms4cpg.com/session18
17The #1 reason most brands fail and how to avoid this fatal mistakeDanielLohmanCMS4CPGwww.cms4cpg.com/session17
16The creative strategy to introduce your brand to retailersJoeTarnowskiECRMwww.cms4cpg.com/session16
16The creative strategy to introduce your brand to retailersSarahDavidsonECRMwww.cms4cpg.com/session16
15The future of natural and the the Whole Foods Person of the yearLauriePetersonWhole Foods Magazinewww.cms4cpg.com/session15
14How to maximize sales with brokersBryanBootkaBeyond Brokeringwww.cms4cpg.com/session14
13Food Startups success storiesMattAaronFood Startups Podcastwww.cms4cpg.com/session13
12Selling outside the box in alternative marketsJohnPagliaroMexican Healthy Prod Summitwww.cms4cpg.com/session12
11Sales growth strategies that focus on shopper satisfactionTimJosephMaple Hill Creamerywww.cms4cpg.com/session11
10Retail horror stores – retail pitfalls to avoidDanielLohmanCMS4CPGwww.cms4cpg.com/session10
9Your brands first impression – packaging that drives salesKellyWilliamsFPK Resourceswww.cms4cpg.com/session9
9Your brands first impression – packaging that drives salesTomDunnFPK Resourceswww.cms4cpg.com/session9
8Brand building strategies that work by putting the shopper firstJoelWaradyEnjoy Life Foodswww.cms4cpg.com/session8
7Effective Merchandising Strategies to grow sales and shopper loyaltyMattBrogieRepslywww.cms4cpg.com/session7
6Brand strategies to drive sales at retailBillBishopBrick Meets Clickwww.cms4cpg.com/session6
5Top 10 strategies to build sustainable sales and profitsDanielLohmanCMS4CPGwww.cms4cpg.com/session5
4The Why – “Why this matters”DanielLohmanCMS4CPGwww.cms4cpg.com/session4
3Check list for Entrepreneurial BrandsDanielLohmanCMS4CPGwww.cms4cpg.com/session3
2Strategies to help your natural organic brand stand out on a crowded retailers shelfDanielLohmanCMS4CPGwww.cms4cpg.com/session2
1Introduction to BRAND SECRETS AND STRATEGIES PodcastDanielLohmanCMS4CPGwww.cms4cpg.com/session1
18 09, 2018

SECRETS 086 Hard work, persistence, and curiosity, the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics

By |2018-09-18T17:15:24+00:00September 18th, 2018|Distribution Expansion, Podcast|

There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what they want is the shortest path to success. Welcome. Thank you for listening, as always. I want to remind you [...]

11 09, 2018

SECRETS 085 Revitalizing a tired category using advanced strategies with Adam Lowry of Ripple Foods and Method

By |2018-09-11T19:26:54+00:00September 11th, 2018|Category Leadership, Podcast|

Retailers need and want brands to step up and become category leaders. Today's story is proof these advanced strategies work giving both brands and retailers a competitive advantage helping brands get their products into the hands of more shoppers. Welcome. I want to remind you that there's a free downloadable guide for you at [...]

6 09, 2018

SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods

By |2018-09-06T15:43:39+00:00September 6th, 2018|Podcast, Product Performance|

Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer. Welcome. Just a quick reminder, I want to remind you that there's a free [...]

4 09, 2018

SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic

By |2018-09-04T20:54:51+00:00September 4th, 2018|Podcast, Sales Story Optimization|

The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what you eat. Welcome. Thank you for listening. I appreciate you being here. Remember, stay to the end for the free [...]

30 08, 2018

SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of CMS4CPG

By |2018-09-11T18:20:49+00:00August 30th, 2018|Podcast, Trade Marketing ROI Increase|

Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow sales. Welcome. I appreciate your listening. I [...]

28 08, 2018

SECRETS 081 Connecting generations with love and a passion for real food with Greg Fleishman of Foodstirs and Purely Righteous Brands

By |2018-08-28T10:52:23+00:00August 28th, 2018|Podcast, Sales Funnel Magnification|

All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations. Before I begin, I want to remind you that [...]

23 08, 2018

SECRETS 080 The recipe for success for scaling your brand with Jeff Greenberg of The Kitchen Coop

By |2018-08-23T16:03:50+00:00August 23rd, 2018|Podcast, Product Performance|

You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners.    If you like this show, subscribe, share it with a friend, and leave [...]

21 08, 2018

SECRETS 079 How a family recipe became a thriving brand with Vincent Kitirattragarn of Dang Foods

By |2018-08-23T07:25:11+00:00August 21st, 2018|Distribution Expansion, Podcast|

Standing out on a crowded shelf is difficult for any brand. Disruptive brands find creative ways to gain distribution outside traditional categories. Even more impactful is capturing the shopper's attention when they first enter the store. Before I begin, I want to remind you that there's a free downloadable guide for you at the [...]

15 08, 2018

SECRETS 078 Leveraging mainstream best practices to build two legacy natural brands with Scott Jensen of Rhythm Superfoods and Stubb’s Legendary Bar-B-Q

By |2018-08-23T11:06:18+00:00August 15th, 2018|Podcast, Sales/Profit Growth|

Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth. Today's guest and I had a similar start in our careers. We [...]

14 08, 2018

SECRETS 077 The Perfect recipe for growth, knowing your numbers + authentic love for your hive with Leigh Keith and Bill Keith of Perfect Bar

By |2018-08-14T19:27:13+00:00August 14th, 2018|Podcast, Sales Story Optimization|

Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche. I hope you're enjoying this podcast. [...]