BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

This podcast is an audio natural products accelerator for food startups, entrepreneurs, and health-focused brands and retailers. The focus is on helping healthy brands get your products into the hands of more shoppers by getting onto more store shelves and more importantly, keeping it there.  Learn actionable insights and strategic solutions to grow your brand and most importantly, save you valuable time and money!  In addition to sharing my 25 years of industry experience, I am interviewing many well-known industry experts and thought leaders who are candidly sharing their suggestions and advice with you including:

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Episodes 1-50 are now live.  Other episodes will be released in the next few weeks so check back often!

SECRETSTITLEFIRSTLASTCOMPANYPODCAST
62SteveHoffmanSunrise Strategic Partnerswww.cms4cpg.com/session62
61KristyLewisQuinnwww.cms4cpg.com/session61
60KyleGarnerORGANIC INDIAwww.cms4cpg.com/session60
59JuliePryorFMIwww.cms4cpg.com/session59
58CarylLevineLotus Foodswww.cms4cpg.com/session58
57MathisMartinesENLIGHTENED / Former Kroger Cat Managerwww.cms4cpg.com/session57
56SteveHoffmanCompass Naturalwww.cms4cpg.com/session56
55KatherineDiMatteoSustainable Food Trade Associationwww.cms4cpg.com/session55
54JustinGoldJustins Nut Butterswww.cms4cpg.com/session54
53MeganReamerJackson’s Honestwww.cms4cpg.com/session53
52JonSebastianiSONOMA BRANDSwww.cms4cpg.com/session52
51AhmedRahimNumi Organic Tea OSC2www.cms4cpg.com/session51
50Killing It – Life lessons of humility, love and inspirationSherylO’LoughlinREBBLwww.cms4cpg.com/session50
49What’s Really Driving Health and Wellness Trends and How to Remain Relevant on ShelfDanielLohmanCMS4CPGwww.cms4cpg.com/session49
48One brand making a difference and changing the worldMeganSheaThe Soulfull Projectwww.cms4cpg.com/session48
48One brand making a difference and changing the worldChipHeimThe Soulfull Projectwww.cms4cpg.com/session48
47Regenerative business – the future of naturalNeilBlomquistSustainable Solutionswww.cms4cpg.com/session47
46Community is the magic ingredient behind every brand’s successAlexHanifinNaturally Boulder/Alpine Start Foodswww.cms4cpg.com/session46
45The importance of a solid fact-based business strategyTJMcIntyreBOBO’Swww.cms4cpg.com/session45
44What is the Future in Brand Strategy for Natural Organic? CMA WebinarChuckMuthBeyond Meatwww.cms4cpg.com/session44
44What is the Future in Brand Strategy for Natural Organic? CMA WebinarAlexHanifinNaturally Boulder/Alpine Start Foodswww.cms4cpg.com/session44
44What is the Future in Brand Strategy for Natural Organic? CMA WebinarMeganReamerJackson’s Honestwww.cms4cpg.com/session44
43Success = retailers + brands partnering to satisfy shoppersBenFriedlandLucky’s Marketwww.cms4cpg.com/session43
42Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this mattersGaryHirshbergStonyfieldwww.cms4cpg.com/session42
41Understanding what drives the beating heart of naturalRobbieVitranoGood Spread / NatchComwww.cms4cpg.com/session41
40Grow sustainable sales with expert adviceJohnCravenBevNetwww.cms4cpg.com/session40
39Organic Produce and Center-store Organic Sales… Is There a Link? – CMA WebinarAdamBrohimerCategory Partnerswww.cms4cpg.com/session39
39Organic Produce and Center-store Organic Sales… Is There a Link? – CMA WebinarTomBarnesCategory Partnerswww.cms4cpg.com/session39
38Mission based brand success storiesSethGoldmanHonest Teawww.cms4cpg.com/session38
37Shoppers want products they can feel good about that support a healthier planetLaraDickinsonOSC2www.cms4cpg.com/session37
36The importance of a compleing selling story to get your brand on store shelvesJohnForakerAnnies/Once Upon A Farmwww.cms4cpg.com/session36
35Sales extend beyond retailer’s shelvesChuckMuthBeyond Meatwww.cms4cpg.com/session35
34Plant Based growth strategiesMikeCookeDaiyawww.cms4cpg.com/session34
33Increase brand awareness and social activism with digital strategiesJustinPerkinsCare2www.cms4cpg.com/session33
32Sage Wisdom with The Supermarket GuruPhilLempertSupermarket Guruwww.cms4cpg.com/session32
31Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products – CMA WebinarDanielLohmanCMS4CPGwww.cms4cpg.com/session31
30How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And WantDanielLohmanCMS4CPGwww.cms4cpg.com/session30
29TURNKEY SALES STORY STRATEGIESDanielLohmanCMS4CPGwww.cms4cpg.com/session29
28Driving sales without distraction. How making time for your customers is the key to more salesConnorGillivanFreeeupwww.cms4cpg.com/session28
27Defining the Differences between the Natural Organic and the Mainstream Shopper  – CMA WebinarDanielLohmanCMS4CPGwww.cms4cpg.com/session27
26Story telling secrets, brand messaging strategies to amplify your brandBobbyUmarRaeallanwww.cms4cpg.com/session26
25The cornerstone of every successful brand – distribution what you need to know to grow salesDanielLohmanCMS4CPGwww.cms4cpg.com/session25
24The 10 most important things every brand MUST do to be successfulDanielLohmanCMS4CPGwww.cms4cpg.com/session24
23Salesmanship 401 – In depth sales strategies every brand must useAndrewTherrienBig Orange Productionswww.cms4cpg.com/session23
22Trust begins with ethical claims you can proudly stand behindRisaSchulmanTap-Rootwww.cms4cpg.com/session22
21Shoppers want Trust and Transparency – the cornerstone of the natural channelRobertCravenMegaFoodwww.cms4cpg.com/session21
20Sustainable packaging, what you need to know and how to emphasize it in your brand messagingReynaBryanElk Packagingwww.cms4cpg.com/session20
19Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers!DanielLohmanCMS4CPGwww.cms4cpg.com/session19
18Discussing Local and Clean Label growth trendsJeffersonHeatwoleShenandoah Valley Organicwww.cms4cpg.com/session18
17The #1 reason most brands fail and how to avoid this fatal mistakeDanielLohmanCMS4CPGwww.cms4cpg.com/session17
16The creative strategy to introduce your brand to retailersJoeTarnowskiECRMwww.cms4cpg.com/session16
16The creative strategy to introduce your brand to retailersSarahDavidsonECRMwww.cms4cpg.com/session16
15The future of natural and the the Whole Foods Person of the yearLauriePetersonWhole Foods Magazinewww.cms4cpg.com/session15
14How to maximize sales with brokersBryanBootkaBeyond Brokeringwww.cms4cpg.com/session14
13Food Startups success storiesMattAaronFood Startups Podcastwww.cms4cpg.com/session13
12Selling outside the box in alternative marketsJohnPagliaroMexican Healthy Prod Summitwww.cms4cpg.com/session12
11Sales growth strategies that focus on shopper satisfactionTimJosephMaple Hill Creamerywww.cms4cpg.com/session11
10Retail horror stores – retail pitfalls to avoidDanielLohmanCMS4CPGwww.cms4cpg.com/session10
9Your brands first impression – packaging that drives salesKellyWilliamsFPK Resourceswww.cms4cpg.com/session9
9Your brands first impression – packaging that drives salesTomDunnFPK Resourceswww.cms4cpg.com/session9
8Brand building strategies that work by putting the shopper firstJoelWaradyEnjoy Life Foodswww.cms4cpg.com/session8
7Effective Merchandising Strategies to grow sales and shopper loyaltyMattBrogieRepslywww.cms4cpg.com/session7
6Brand strategies to drive sales at retailBillBishopBrick Meets Clickwww.cms4cpg.com/session6
5Top 10 strategies to build sustainable sales and profitsDanielLohmanCMS4CPGwww.cms4cpg.com/session5
4The Why – “Why this matters”DanielLohmanCMS4CPGwww.cms4cpg.com/session4
3Check list for Entrepreneurial BrandsDanielLohmanCMS4CPGwww.cms4cpg.com/session3
2Strategies to help your natural organic brand stand out on a crowded retailers shelfDanielLohmanCMS4CPGwww.cms4cpg.com/session2
1Introduction to BRAND SECRETS AND STRATEGIES PodcastDanielLohmanCMS4CPGwww.cms4cpg.com/session1
17 05, 2018

SECRETS 051 How an unsung hero changed the way we celebrate food with Ahmed Rahim of Numi Organic Tea/OSC2

By | 2018-05-17T17:56:38+00:00 May 17th, 2018|Podcast, Sales Story Optimization|

One person can make a lasting and dramatic impact on the way we celebrate food and how it unites our community. Authentic humility and purpose is what drives mission-focused brands to do more and be more helping shoppers feel good about their purchases. I've worked in this industry for a long time now, and [...]

15 05, 2018

SECRETS 050 Killing It – Life lessons of humility, love and inspiration with Sheryl O’Loughlin of REBBL

By | 2018-05-15T19:28:01+00:00 May 15th, 2018|Podcast, Sales Funnel Magnification, x|

Most work to live. The inspired live to work with bold mission-driven visions that fuel their souls. A true leader is someone who humbly nurtures the creative spark within others to be more and do more. Mission and purpose are their guiding principles. This week's story is about an inspiring entrepreneur, a real thought [...]

14 05, 2018

SECRETS 049 What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf – CMA Presentation

By | 2018-05-15T19:31:36+00:00 May 14th, 2018|Category Leadership, Podcast|

Natural organic products are fueling sustainable sales across all categories and all channels. Health-focused shoppers base their buying decisions on quality, not price. They do not compromise. They demand transparency and authenticity. Natural is the R&D in the CPG industry. Natural, organic brands are driving sustainable growth across all channels. Natural and organic consumers [...]

10 05, 2018

SECRETS 048 One brand making a difference and changing the world with Megan Shea and Chip Heim of The Soulfull Project

By | 2018-05-10T13:23:48+00:00 May 10th, 2018|Podcast, Sales Story Optimization|

"One person can make a difference and change the world”, powerful words that inspired a brand and birthed a mission to do more and to be more. Building a robust community around them, they focused on helping our overlooked and forgotten neighbors.  Today's story begins with a single phrase, one person can make a [...]

8 05, 2018

SECRETS 047 Regenerative business – the future of natural with Neil Blomquist of Sustainable Solutions

By | 2018-05-15T19:35:49+00:00 May 8th, 2018|Podcast, Sales Story Optimization|

Natural is the incubator of the ideas, strategies, and products that are changing the way consumers think about the products they buy & the causes they support. Regenerative business is the next emerging trend championed by disruptive brands & retailers. If you've been listening to this podcast for a while, you hear me talk [...]

3 05, 2018

SECRETS 046 Community is the magic ingredient behind every brand’s success with Alex Hanifin of Alpine Start and Naturally Boulder

By | 2018-05-15T19:37:27+00:00 May 3rd, 2018|Brand Engagement, Podcast|

Behind every successful entrepreneur is a thriving community mentoring, nurturing, and encouraging them. This explodes their personal and professional growth. Paying it forward to emerging brands is at the heart of what makes natural natural. Today's story has several different parts. The first is a story about someone who is passionate about food, who [...]

1 05, 2018

SECRETS 045 The importance of a solid fact-based business strategy with TJ McIntyre of Bobo’s Oat Bars

By | 2018-05-15T19:39:05+00:00 May 1st, 2018|Category Leadership, Podcast|

Knowledge is power. Nowhere is that more important than in natural. Knowing your numbers is the key to your success. Fact-based strategies can add rocket fuel to your growth. Hear how an expert leverages these advanced strategies to exceed expectations. Today we're going to be talking about something that's near and dear to my [...]

30 04, 2018

SECRETS 044 What is the Future in Brand Strategy for Natural Organic? CMA Webinar

By | 2018-05-01T16:30:47+00:00 April 30th, 2018|Category Leadership, Podcast|

What makes natural natural is the focus of the panel discussion for the Category Management Association. Thought leaders from Beyond Meat, Alpine Start/Naturally Boulder, and Jackson’s Honest share insights on the trends driving natural product sales. The Category Management Association asked me to host a four-part webinar series focused on the natural organic products [...]

26 04, 2018

SECRETS 043 Success = retailers + brands partnering to satisfy shoppers with Ben Friedland of Lucky’s Market.

By | 2018-05-15T19:44:08+00:00 April 26th, 2018|Brand Engagement, Podcast|

Retailers and brands play an important role in every community. This is part of what makes natural natural. Brands are the glue that bind shoppers together and drives them into stores. Savvy retailers partner with brands focused on meeting consumer’s needs. If you've been listening to this podcast, you hear me talk repeatedly about [...]

24 04, 2018

SECRETS 042 Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this matters

By | 2018-05-01T16:35:10+00:00 April 24th, 2018|Podcast, Sales Story Optimization|

Community is at the heart of natural. Working together toward a common purpose is what drives us. Our stories need to educate and inspire consumers to vote with their dollars - helping brands get on retailer’s shelves and into the hands of more shoppers. Today's story is about inspiration and education. I have the [...]