BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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9 10, 2019

SECRETS 147 Why Brands Need To Become Good Citizens To Win Over Future Shoppers With David Lemley From Retail Voodoo

By |2019-10-09T09:16:25-06:00October 9th, 2019|Podcast, Sales Story Optimization|

Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.   Welcome. The primary thing that sets natural brands apart from their mainstream competitors is the Achilles [...]

1 10, 2019

SECRETS 146 Accelerate Sales With Authentic Expert Advice With Daniel Karsevar From Plant Based Solutions

By |2019-10-01T16:23:17-06:00October 1st, 2019|Category Leadership, Podcast|

There is no substitute for the authentic wisdom a subject matter expert can provide when it comes to accelerating sustainable brand sales & profits. True expert advice includes robust life experiences not found in a textbook. Advice that is priceless.   Welcome. I talk about business strategy on this podcast a [...]

24 09, 2019

SECRETS 145 The Blueprint To Mastering The Shelf With In-Store Execution With Yuval Selik and Christopher Ambarian From Promomash

By |2019-09-24T21:09:55-06:00September 24th, 2019|Podcast, Trade Marketing ROI Increase|

All brands struggle with maximizing their trade marketing ROI, especially in-store. There is an easy and a hard way to do anything. Having a blueprint to follow is similar to a roadmap. It can save you valuable time, money, & worry while exploding sales.  Welcome. This podcast is dedicated to getting [...]

17 09, 2019

SECRETS 144 Creative Disruptive Retail Strategies That Put The Shopper First With Mike Fogarty From Choice Market

By |2019-09-22T20:34:12-06:00September 17th, 2019|Category Leadership, Podcast|

Shoppers want what they want & any retailer who makes that their primary focus will win the retail game. Now layer on local, organic, fast-casual dining, & convenience & you have the recipe for success. This model should be the rule & not the exception!   Welcome. On this podcast, we [...]

10 09, 2019

SECRETS 143 Explode Sales With Effective Trade Show Strategies With Daniel Lohman From Brand Secrets And Strategies

By |2019-09-11T10:39:06-06:00September 10th, 2019|Podcast, Trade Marketing ROI Increase|

Trade shows can explode sales for brands and retailers IF you know the insider secrets. Most brands overlook simple strategies to maximize every selling opportunity. Being prepared and a solid strategy for following up after the event are two key elements. Welcome. In honor of Expo East this week I wanted to [...]

3 09, 2019

SECRETS 142 Sales Success Begins With A Solid Business Plan With Michael J. O’Donnell From The Belmullet Food and Beverage Group

By |2019-10-01T16:31:12-06:00September 3rd, 2019|Podcast, Sales Funnel Magnification|

A business plan is your recipe for success. A blueprint that anyone can follow to manage and grow your brand in your absence. The result is not having a clear roadmap pointing you toward your target objectives including sales, profit, & distribution goals. Welcome. I spend a lot of time talking [...]

27 08, 2019

SECRETS 141 Simple Strategies To Amplify Sales Through Effective Broker Management With Daniel Lohman From Brand Secrets And Strategies

By |2019-08-27T14:57:02-06:00August 27th, 2019|Podcast, Sales Funnel Magnification|

Most brands rely on brokers to sell and merchandise their products. Hiring your own team is a luxury few can afford. I get a lot of questions about strategies to grow sustainable sales by leveraging their broker relationship. Insider secrets inside! Welcome. I've been getting a lot of questions from a [...]

20 08, 2019

SECRETS 140 Trade Marketing Strategies That Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

By |2019-08-20T11:45:57-06:00August 20th, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. Welcome. I want to thank you for listening. [...]

13 08, 2019

SECRETS 139 Explosive Growth – The Result Of A Solid Brand Position With Suzie Yorke of Love Good Fats

By |2019-08-13T13:34:01-06:00August 13th, 2019|Brand Engagement, Podcast|

It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources. Welcome. If you've been listening [...]

6 08, 2019

SECRETS 138 Cultivating Your Future Customers With Nona Evans of Whole Kids And Whole Cities Foundation

By |2019-08-06T14:23:11-06:00August 6th, 2019|Brand Engagement, Podcast|

When should you begin nurturing your future shoppers? While they are young. Food impacts every aspect of our lives. Children are our future and there is nothing more important than ensuring they have every advantage and that begins with healthy nutrition.  Welcome. Today's story is about you. It's about your future, [...]

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