BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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3 12, 2019

SECRETS 155 What is trade marketing and why does it matter With Kurt Kaiser From ViaggioTrade

By |2019-12-03T14:18:14-07:00December 3rd, 2019|Podcast, Trade Marketing ROI Increase|

Trade marketing includes everything required to get your brand into shoppers hands. It represents 25% of your gross revenue and yet over 70% is wasted or ineffective. Learn how to maximize each and every selling opportunity to grow your natural brand. Here are some statistics that every brand needs to be [...]

26 11, 2019

SECRETS 154 How To Be An Authentic Brand With A Soul With Emily Soccorsy And Justin Foster From Root + River

By |2019-11-26T09:50:54-07:00November 26th, 2019|Brand Engagement, Podcast|

Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.  In today's show, we're going to talk about how [...]

19 11, 2019

SECRETS 153 How To Become An Indispensable Brand With Mitch Duckler From FullSurge

By |2019-11-22T21:15:46-07:00November 19th, 2019|Brand Engagement, Podcast|

Every brand wants to be indispensable, something customers can’t live without. This requires a deep connection with shoppers that begins with having an intimate awareness and knowledge of their needs and wants. Brand positioning equals shopper perception. We spend a lot of time on this podcast talking about the importance of [...]

12 11, 2019

SECRETS 152 Food Biz Success Strategies With Sari Kimbell From Food Business Success

By |2019-11-12T20:44:05-07:00November 12th, 2019|Podcast, Sales Funnel Magnification|

Building a healthy foundation for your brand is the critical first step. It can determine how effectively you grow and scale. Leveraging the power of a community, especially a farmers market, can provide you with invaluable insights others overlook. I spend a lot of time on this podcast talking about what [...]

5 11, 2019

SECRETS 151 Full Circle Sustainability – Sales Success Customer First Strategies With Mike Forbes From Alter Eco

By |2019-11-12T20:45:07-07:00November 5th, 2019|Podcast, Trade Marketing ROI Increase|

Knowing your numbers & having a solid strategy to manage your trade marketing will level the playing field & give you a sustainable competitive advantage. It begins with customer first strategies that align your brands values with shoppers through story. Welcome, there's a hard way and an easy way to do [...]

29 10, 2019

SECRETS 150 Creative Produce Solutions – Building Blocks For The Products You Love With Kristyn Lawson From Krissy Farms

By |2019-11-12T20:46:08-07:00October 29th, 2019|Brand Engagement, Podcast|

Have you ever wondered how things are made? We are all extremely curious but few truly understand where their food comes from and how it’s grown. Produce is the primary building blocks of all we consume. Better ingredients equal better quality and taste. As an industry, we do a really good [...]

22 10, 2019

SECRETS 149 Building A Solid Framework For Sustainable Brand Growth With Katie Mleziva From Real Food Brands

By |2019-10-22T14:32:38-06:00October 22nd, 2019|Podcast, Sales Funnel Magnification|

You can learn a lot from big brands when it comes to process and strategy. The frameworks they adopt and use have proven to be instrumental in their success. They are the foundation you need to have in place to grow sustainable sales tomorrow and beyond. Welcome and thank you for [...]

15 10, 2019

SECRETS 148 Edible Upcycling, Finding New Uses For Food “Waste” With Dan Kurzrock From ReGrained

By |2019-10-15T17:25:02-06:00October 15th, 2019|Podcast, Product Performance|

Food waste and recycling are both hot topics. A big part of that is reducing and then finding new uses for “waste”. Edible upcycling in an ingenious way to convert discarded bi-products and convert them into a new high fiber high protein food ingredient. Welcome. Have you ever heard the term [...]

9 10, 2019

SECRETS 147 Why Brands Need To Become Good Citizens To Win Over Future Shoppers With David Lemley From Retail Voodoo

By |2019-10-09T09:16:25-06:00October 9th, 2019|Podcast, Sales Story Optimization|

Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.   Welcome. The primary thing that sets natural brands apart from their mainstream competitors is the Achilles [...]

1 10, 2019

SECRETS 146 Accelerate Sales With Authentic Expert Advice With Daniel Karsevar From Plant Based Solutions

By |2019-10-01T16:23:17-06:00October 1st, 2019|Category Leadership, Podcast|

There is no substitute for the authentic wisdom a subject matter expert can provide when it comes to accelerating sustainable brand sales & profits. True expert advice includes robust life experiences not found in a textbook. Advice that is priceless.   Welcome. I talk about business strategy on this podcast a [...]