BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 50 well known industry thought leaders candidly share their advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

Episodes 1-67 are now live.  Other episodes will be released in the next few weeks so check back often!

SECRETSTITLEFIRSTLASTCOMPANYPODCAST
67Resources for emerging brandsJuliePryorFood Marketing Institute  (FMI)www.cms4cpg.com/session67
66A brand-building coaching sessionElliottRaderGluten Free Barwww.cms4cpg.com/session66
66A brand-building coaching sessionMarshallRaderGluten Free Barwww.cms4cpg.com/session66
65A strong vibrant community raises the tide for natural brandsDougHelbigColorado Food Workswww.cms4cpg.com/session65
65A strong vibrant community raises the tide for natural brandsZachGreenbergColorado Food Workswww.cms4cpg.com/session65
64Innovation and revolution is at the heart of  successful brandsNeilGrimmerHabit / Plum Organicswww.cms4cpg.com/session64
63Effective brand messaging focused on community buildingJohnGrubbSummit Venture Management / SRGwww.cms4cpg.com/session63
62Proven strategies to level the playing field and win at retailToddKlugerLundberg Family Farmswww.cms4cpg.com/session62
61Success strategies for Natural Retailers, the life blood of natural brandsCorinneShindelarIndependent Natural Food Retailers Association 
/ The Climate Collaborativewww.cms4cpg.com/session61
60The importance of remaining relevant at retail and with shoppersMichaelSansoloSansolo Solutions, Morning News Beat, Coca-Cola Retailing Research Councilwww.cms4cpg.com/session60
59Proof that advanced strategies and fact-based selling stories add rocket fuel to your growtSteveHughesSunrise Strategic Partners / Boulder Brandswww.cms4cpg.com/session59
58Start with a Mission in mind – what big brands can learn from disruptive natural brandsKyleGarnerOrganic India / Climate Collaborativewww.cms4cpg.com/session58
57Communication, the importance of a unified and powerful brand messageSteveHoffmanCompass Natural Marketingwww.cms4cpg.com/session57
56How a vision quest evolved into an iconic brandCarylLevineLotus Foods / OSC2 / The Climate Collaborativewww.cms4cpg.com/session56
55Making a lasting change – a legacy to be proud ofKatherineDiMatteoSustainable Food Trade Association / Climate Collaborative / Organic Trade Associationwww.cms4cpg.com/session55
54What retailers really want —  insider secrets to getting on shelfMathisMartinesEnlightened / Formerly Krogerwww.cms4cpg.com/session54
53The power of perseverance and mission focusMeganReamerJackson’s Honestwww.cms4cpg.com/session53
52Selling Secrets from a master storytellerJonSebastianiSonoma Brandswww.cms4cpg.com/session52
51How an unsung hero changed the way we celebrate foodAhmedRahimNumi Organic Tea/OSC2www.cms4cpg.com/session51
50Killing It – Life lessons of humility, love and inspirationSherylO’LoughlinREBBLwww.cms4cpg.com/session50
49What’s Really Driving Health and Wellness Trends and How to Remain Relevant on ShelfDanielLohmanCMS4CPGwww.cms4cpg.com/session49
48One brand making a difference and changing the worldMeganSheaThe Soulfull Projectwww.cms4cpg.com/session48
48One brand making a difference and changing the worldChipHeimThe Soulfull Projectwww.cms4cpg.com/session48
47Regenerative business – the future of naturalNeilBlomquistSustainable Solutionswww.cms4cpg.com/session47
46Community is the magic ingredient behind every brand’s successAlexHanifinNaturally Boulder/Alpine Start Foodswww.cms4cpg.com/session46
45The importance of a solid fact-based business strategyTJMcIntyreBOBO’Swww.cms4cpg.com/session45
44What is the Future in Brand Strategy for Natural Organic? CMA WebinarChuckMuthBeyond Meatwww.cms4cpg.com/session44
44What is the Future in Brand Strategy for Natural Organic? CMA WebinarAlexHanifinNaturally Boulder/Alpine Start Foodswww.cms4cpg.com/session44
44What is the Future in Brand Strategy for Natural Organic? CMA WebinarMeganReamerJackson’s Honestwww.cms4cpg.com/session44
43Success = retailers + brands partnering to satisfy shoppersBenFriedlandLucky’s Marketwww.cms4cpg.com/session43
42Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers – why this mattersGaryHirshbergStonyfieldwww.cms4cpg.com/session42
41Understanding what drives the beating heart of naturalRobbieVitranoGood Spread / NatchComwww.cms4cpg.com/session41
40Grow sustainable sales with expert adviceJohnCravenBevNetwww.cms4cpg.com/session40
39Organic Produce and Center-store Organic Sales… Is There a Link? – CMA WebinarAdamBrohimerCategory Partnerswww.cms4cpg.com/session39
39Organic Produce and Center-store Organic Sales… Is There a Link? – CMA WebinarTomBarnesCategory Partnerswww.cms4cpg.com/session39
38Mission based brand success storiesSethGoldmanHonest Teawww.cms4cpg.com/session38
37Shoppers want products they can feel good about that support a healthier planetLaraDickinsonOSC2www.cms4cpg.com/session37
36The importance of a compleing selling story to get your brand on store shelvesJohnForakerAnnies/Once Upon A Farmwww.cms4cpg.com/session36
35Sales extend beyond retailer’s shelvesChuckMuthBeyond Meatwww.cms4cpg.com/session35
34Plant Based growth strategiesMikeCookeDaiyawww.cms4cpg.com/session34
33Increase brand awareness and social activism with digital strategiesJustinPerkinsCare2www.cms4cpg.com/session33
32Sage Wisdom with The Supermarket GuruPhilLempertSupermarket Guruwww.cms4cpg.com/session32
31Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products – CMA WebinarDanielLohmanCMS4CPGwww.cms4cpg.com/session31
30How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And WantDanielLohmanCMS4CPGwww.cms4cpg.com/session30
29TURNKEY SALES STORY STRATEGIESDanielLohmanCMS4CPGwww.cms4cpg.com/session29
28Driving sales without distraction. How making time for your customers is the key to more salesConnorGillivanFreeeupwww.cms4cpg.com/session28
27Defining the Differences between the Natural Organic and the Mainstream Shopper  – CMA WebinarDanielLohmanCMS4CPGwww.cms4cpg.com/session27
26Story telling secrets, brand messaging strategies to amplify your brandBobbyUmarRaeallanwww.cms4cpg.com/session26
25The cornerstone of every successful brand – distribution what you need to know to grow salesDanielLohmanCMS4CPGwww.cms4cpg.com/session25
24The 10 most important things every brand MUST do to be successfulDanielLohmanCMS4CPGwww.cms4cpg.com/session24
23Salesmanship 401 – In depth sales strategies every brand must useAndrewTherrienBig Orange Productionswww.cms4cpg.com/session23
22Trust begins with ethical claims you can proudly stand behindRisaSchulmanTap-Rootwww.cms4cpg.com/session22
21Shoppers want Trust and Transparency – the cornerstone of the natural channelRobertCravenMegaFoodwww.cms4cpg.com/session21
20Sustainable packaging, what you need to know and how to emphasize it in your brand messagingReynaBryanElk Packagingwww.cms4cpg.com/session20
19Promotional Effectiveness – the the rocket fuel to get your products into the hands of more shoppers!DanielLohmanCMS4CPGwww.cms4cpg.com/session19
18Discussing Local and Clean Label growth trendsJeffersonHeatwoleShenandoah Valley Organicwww.cms4cpg.com/session18
17The #1 reason most brands fail and how to avoid this fatal mistakeDanielLohmanCMS4CPGwww.cms4cpg.com/session17
16The creative strategy to introduce your brand to retailersJoeTarnowskiECRMwww.cms4cpg.com/session16
16The creative strategy to introduce your brand to retailersSarahDavidsonECRMwww.cms4cpg.com/session16
15The future of natural and the the Whole Foods Person of the yearLauriePetersonWhole Foods Magazinewww.cms4cpg.com/session15
14How to maximize sales with brokersBryanBootkaBeyond Brokeringwww.cms4cpg.com/session14
13Food Startups success storiesMattAaronFood Startups Podcastwww.cms4cpg.com/session13
12Selling outside the box in alternative marketsJohnPagliaroMexican Healthy Prod Summitwww.cms4cpg.com/session12
11Sales growth strategies that focus on shopper satisfactionTimJosephMaple Hill Creamerywww.cms4cpg.com/session11
10Retail horror stores – retail pitfalls to avoidDanielLohmanCMS4CPGwww.cms4cpg.com/session10
9Your brands first impression – packaging that drives salesKellyWilliamsFPK Resourceswww.cms4cpg.com/session9
9Your brands first impression – packaging that drives salesTomDunnFPK Resourceswww.cms4cpg.com/session9
8Brand building strategies that work by putting the shopper firstJoelWaradyEnjoy Life Foodswww.cms4cpg.com/session8
7Effective Merchandising Strategies to grow sales and shopper loyaltyMattBrogieRepslywww.cms4cpg.com/session7
6Brand strategies to drive sales at retailBillBishopBrick Meets Clickwww.cms4cpg.com/session6
5Top 10 strategies to build sustainable sales and profitsDanielLohmanCMS4CPGwww.cms4cpg.com/session5
4The Why – “Why this matters”DanielLohmanCMS4CPGwww.cms4cpg.com/session4
3Check list for Entrepreneurial BrandsDanielLohmanCMS4CPGwww.cms4cpg.com/session3
2Strategies to help your natural organic brand stand out on a crowded retailers shelfDanielLohmanCMS4CPGwww.cms4cpg.com/session2
1Introduction to BRAND SECRETS AND STRATEGIES PodcastDanielLohmanCMS4CPGwww.cms4cpg.com/session1
12 07, 2018

SECRETS 067 Resources for emerging brands with Julie Pryor at Food Marketing Institute (FMI)

By |2018-07-12T10:23:31+00:00July 12th, 2018|Podcast, Resource Integration|

Emerging brands struggle to get up and running as there is a lot to consider when launching and building a brand. FMI is committed to helping these brands by providing the resources young brands need.  Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's [...]

10 07, 2018

SECRETS 066 A brand-building coaching session with Marshall and Elliott Rader of Gluten Free Bar

By |2018-07-10T19:02:02+00:00July 10th, 2018|Brand Engagement, Podcast|

Small brands have a lot in common. They all experience similar growing pains. Most struggle to find quality help that gives them a sustainable competitive advantage. The difference is going from survival mode to a strong growth model with explosive sales.  Today's show is unique. You're going to love this. I think you're really [...]

5 07, 2018

SECRETS 065 A strong vibrant community raises the tide for natural brands with Doug Helbig and Zach Greenberg of Colorado Food Works

By |2018-07-05T17:52:20+00:00July 5th, 2018|Podcast, Sales Funnel Magnification|

The strength of natural is it’s ability to foster strong vibrant communities, mentoring, advice and business education in addition to support required to help brands succeed. Networking groups provide the glue to boost a brand's prosperity . Welcome. Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you [...]

3 07, 2018

SECRETS 064 Innovation and revolution is at the heart of successful brands with Neil Grimmer of Habit / Plum Organics

By |2018-07-10T17:22:53+00:00July 3rd, 2018|Podcast, Sales Story Optimization|

A strong leader compels those around them to be excellent and to find creative solutions to impossible tasks, like reinventing an entire category in 3 months. They are effective community builders focused on making a lasting impact on their customers. I want to thank you for listening. Today's guest has an important message. He [...]

28 06, 2018

SECRETS 063 Effective brand messaging focused on community building with John Grubb of Summit Venture Management / SRG

By |2018-06-28T20:03:55+00:00June 28th, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Effective brand messaging is critical to the success of every brand. Shoppers can’t buy products they don’t know about. A blend of strategies used by iconic brands with the creative grassroots tactics and proper funding can accelerate your brands growth. I appreciate your listening, your feedback, and your continued support. This show is about [...]

26 06, 2018

SECRETS 062 Proven strategies to level the playing field and win at retail with Todd Kluger of Lundberg Family Farms

By |2018-06-26T20:23:15+00:00June 26th, 2018|Category Leadership, Podcast|

Retailers want and need brands willing and able to provide actionable insights to grow sales and increase shopper loyalty. Any brand can be a category leader. How a small brand leveraged advanced strategies to gain a competitive advantage with big brands. Today, I have the privilege of sharing with you a conversation that I [...]

21 06, 2018

SECRETS 061 Success strategies for Natural Retailers, the life blood of natural brands with Corinne Shindelar of INFRA (Independent Natural Food Retailers Association) / The Climate Collaborative

By |2018-06-21T18:14:32+00:00June 21st, 2018|Distribution Expansion, Podcast|

Most healthy brands first appear on natural retailer shelves. They are experts in providing tremendous value, customer service and product education to shoppers. Natural retailers who collaborate with brands gain a significant competitive advantage. On this podcast, we spend a lot of time talking about brands, brand strategy as well as how brands can [...]

19 06, 2018

SECRETS 060 The importance of remaining relevant at retail and with shoppers with Michael Sansolo of Sansolo Solutions / MorningNewsBeat / Coca-Cola Retailing Research Council

By |2018-06-20T10:13:41+00:00June 19th, 2018|Podcast, Sales Story Optimization|

Brand relevance is changing the way consumers shop. Personalization is driving the conversation between brands and shoppers. The old rules no longer apply. Creative disruptive brands can amplify their voice with a compelling selling story. The theme for today's episode is complacency, and how every brand needs to fight against it. How every brand [...]

14 06, 2018

SECRETS 059 Proof that advanced strategies and fact-based selling stories add rocket fuel to your growth with Steve Hughes of Sunrise Strategic Partners / Boulder Brands

By |2018-06-14T15:05:56+00:00June 14th, 2018|Category Leadership, Podcast|

Ever wish you had a crystal ball? Leveraging the advanced strategies big brands use helps you compete more effectively, saves you valuable time and money, provides you with actionable insights into future trends and a significant competitive advantage. If you've been listening to this podcast for a while, consuming any of the articles that [...]

12 06, 2018

SECRETS 058 Start with a Mission in mind – what big brands can learn from disruptive natural brands with Kyle Garner of Organic India / Climate Collaborative

By |2018-06-12T18:26:03+00:00June 12th, 2018|Podcast, Sales Funnel Magnification|

It’s easier to begin with a mission in mind. The strength of small brands is their ability to to be agile and adaptive. Mission driven brands are changing the way we shop and the choices we make. Natural brands are influencing the choices big brands make. The theme for today's show is to start [...]