BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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12 03, 2019

SECRETS 117 Simple Solutions To Maximize Broker Effectiveness And Accelerate Sales Growth With Daniel Lohman From Brand Secrets And Strategies

By |2019-03-14T09:23:24-06:00March 12th, 2019|Podcast, Sales Funnel Magnification|

Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales. How do you maximize each and every selling opportunity? I'm [...]

26 02, 2019

SECRETS 116 The shocking truth about sustainable packaging, Strategies to save time, money, and grow sales With Kelly Williams From Futamura

By |2019-03-14T16:08:35-06:00February 26th, 2019|Podcast, Product Performance|

Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging and mission resonate with shoppers? You've put your blood, sweat and tears and everything you've got into making a product that's going to revolutionize the category. A product that's going to [...]

21 02, 2019

SECRETS 115 SUCCESS = Brand Strategy + Execution With Michael J. O’Donnell From The Belmullet Food and Beverage Group

By |2019-03-14T16:13:04-06:00February 21st, 2019|Category Leadership, Podcast|

Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution. In its most simple terms, business is [...]

19 02, 2019

SECRETS 114 Innovative Proven Strategies To Exponentially Multiply Sales With Dan Lohman From Brand Secrets And Strategies

By |2019-03-14T16:11:51-06:00February 19th, 2019|Category Leadership, Podcast|

Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer. Do you want to blend into [...]

14 02, 2019

SECRETS 113 The 9 Essential Pillars Of Sales Success with Tim Forrest from Tim Forrest Consulting

By |2019-03-14T16:14:28-06:00February 14th, 2019|Brand Engagement, Podcast|

The blueprint to growing a successful brand includes 9 important foundational elements brands cannot afford to overlook. They are the building blocks that help brands get their products onto more retailer shelves and into the hands of more shoppers. Every architect or contractor knows that the strength of any building lies [...]

12 02, 2019

SECRETS 112 Help Shoppers Find Your Products With The Right Assortment with Dan Lohman from Brand Secrets and Strategies

By |2019-03-14T16:16:21-06:00February 12th, 2019|Podcast, Sales Funnel Magnification|

Every new item introduction requires that one item be discontinued. You have a simple choice, either manage your distribution and merchandising or trust it to anyone but you. Don’t make the fatal mistake of entrusting your brand's future to your competitor. You never get a second chance to disappoint a customer. [...]

7 02, 2019

SECRETS 111 Real Food For Everyone, The Future Of Healthy Food With Tighe Hutchins From Big Green

By |2019-03-14T16:17:46-06:00February 7th, 2019|Podcast, Sales Story Optimization|

The future of our industry is in the hands of our children. If you are what you eat then what you eat matters. Quality nutrition is the best preventative cure to many of the problems that plague us. Big Green is committed to Real Food For Everyone. Welcome. Today's story is [...]

5 02, 2019

SECRETS 110 Know Your Numbers – The Blueprint For Success with Dan Lohman from Brand Secrets and Strategies

By |2019-03-14T16:19:21-06:00February 5th, 2019|Podcast, Sales/Profit Growth|

Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want. Welcome. The number-one question I get asked by [...]

31 01, 2019

SECRETS 109 Growing natural sales with mainstream strategies with Rudi Fischer and Brad Locke from Red’s All Natural

By |2019-03-14T16:20:51-06:00January 31st, 2019|Category Leadership, Podcast|

Ever wish there was an easy to follow roadmap to grow your brand? Well now there is. Learn what pitfalls to avoid while leveraging proven strategies and staying true to your mission & core values. That’s the purpose of this podcast & this week's focus. Do you ever wish you had [...]

29 01, 2019

SECRETS 108 Maximize Promotion Effectiveness To Grow Sales with Dan Lohman of Brand Secrets and Strategies

By |2019-03-14T16:22:29-06:00January 29th, 2019|Podcast, Trade Marketing ROI Increase|

Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested? Remember, this podcast is about you and it's for [...]