Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce


“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru,, Spoon Guru, host USFRA’s Farm Food Facts podcast


“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman


“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.


Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click


Don’t miss out!

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7 04, 2020

SECRETS 181 Creative Solutions That Make Organic Shelf Stable, Greg & Richard Newman & Tom Valenzuela With Oregon DryTech & Desert Lakes Technologies

By |2020-04-07T11:50:20-06:00April 7th, 2020|Podcast, Resource Integration|

We’ve been told that we are what we eat but even heathy food on store shelves is less nutritious than fresh just picked on the farm produce. What if there were a way to offer fresh quality that was shelf stable. Would you be interested? Now you can!  [...]

30 03, 2020

SECRETS 180 Heather Wainer With Whole Foods Magazine, Building Community By Informing And Educating The Natural Products Industry

By |2020-03-31T07:53:49-06:00March 30th, 2020|Brand Engagement, Podcast|

Building a connected community begins with authentic honest collaboration. With all the disruption in our world right now, retailers and brand’s need more than ever to remain united. What makes natural, natural is our commitment to rise together as one

30 03, 2020

SECRETS 179 Trade Marketing Strategies That Grow Sales And Profits, Dan Lohman With Brand Secrets And Strategies

By |2020-04-04T11:34:00-06:00March 30th, 2020|Podcast, Trade Marketing ROI Increase, Video|

25% of a brands gross sales are tied to your trade marketing and yet over 70% is wasted of ineffective, more in natural. Trade marketing includes everything required to promote your brand. Let’s fix that! There is a better way to grow sales & profits [...]

24 03, 2020

SECRETS 178 Evan Holod With Michel et Augustin’s, How To Merge Two Distinct Cultures Into A Beloved Brand

By |2020-04-07T21:16:31-06:00March 24th, 2020|Podcast, Sales Story Optimization|

Taking a beloved brand from France and turning it into a beloved brand in the US requires a creative innovative strategy. This begins with redefining a brand as an adventure, an experience that transports you into a world that celebrates artisan foods.

24 03, 2020

SECRETS 177 How To Plan And Forecast Sales In Uncertain Times, Dan Lohman With Brand Secrets And Strategies

By |2020-04-07T21:18:01-06:00March 24th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. Learn creative strategies in Trade Marketing Essentials

20 03, 2020

SECRETS 176 Over 70% Of Your Promotional Dollars Are Wasted – Let’s Fix That, Dan Lohman With Brand Secrets And Strategies

By |2020-04-04T09:30:43-06:00March 20th, 2020|Podcast, Trade Marketing ROI Increase|

Future customers first learn about your brand through promotions. Retailers and shoppers expect them. About 25% of a brands gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective

17 03, 2020

SECRETS 175 Brandon Leong With RangeMe, Creative Strategies To Make Your Brand Discoverable By Retailers In Uncertain Times

By |2020-04-08T11:03:14-06:00March 17th, 2020|Podcast, Sales Funnel Magnification|

Natural brands are panicked with Expo West being canceled but you don’t need to be. There is an alternative that easily makes your brand discoverable to retailers wanting to attract that unique shopper your brand appeals to. Learn what you need to know

10 03, 2020

SECRETS 174 How To Future Proof Your Brand In Uncertain Times, Dan Lohman With Brand Secrets And Strategies

By |2020-04-04T11:34:40-06:00March 10th, 2020|Category Leadership, Podcast, Video|

Last week Expo West was cancelled. No one knows how the virus will impact shopper behaviors - specifically how this will affect your sales. People still need to eat. They want healthy products more now than ever. Learn how to work smarter, not harder [...]

5 03, 2020

SECRETS 173 Salvaging Expo West – The Power Of Networking

By |2020-04-04T11:34:53-06:00March 5th, 2020|Podcast, Sales Funnel Magnification, Video|

I’d like you to please help me support all the brands that were impacted by Expo West being canceled. We need to rally behind them and help them rise from the ashes. What advice and encouragement do you have to support & bring our industry together? [...]

3 03, 2020

SECRETS 172 Jeffrey Fierberg With Sora Digital, How To Use Digital Effectively To Tell Your Brand Story

By |2020-04-04T09:52:51-06:00March 3rd, 2020|Podcast, Sales Funnel Magnification|

Story telling is the most effective way to communicate - especially on video when done right. It transcends words and still images. It can make an impactful and lasting connection that helps you control the narrative. It’ a great way to build community