Empowering Brands | Raising The Bar 

This podcast is an audio natural products accelerator for food startups, entrepreneurs, and health-focused brands and retailers. The focus is on helping healthy brands get your products into the hands of more shoppers by getting onto more store shelves and more importantly, keeping it there.  Learn secrets from current and future industry thought leaders. Learn how to leverage best practice strategies to level the playing field and compete more effectively against big brands.  Learn actionable insights and strategic solutions to grow your brand and most importantly, save you valuable time and money!

• From the “What You Need To Know” blog on Category Management Solutions, nothing happens until someone buys your product and shoppers can’t buy what they can’t find.

• The path to sustainable sales includes increasing distribution, effective merchandising, efficient trade marketing, maximizing consumer/shopper engagement, and actionable insights – true category management.

• True Category Management is both the art and the science of getting your products into the hands of new and loyal shoppers.

Are you a brand or retailer who:

·  Is looking for effective ways to grow sales and get your products into the hands of more consumers?

· Wants to compete against brands with seemingly endless resources and to compete more effectively in any economy and across every channel?

· Is not completely satisfied with your merchandising, distribution or return on your trade spending investment?

· Wants to make a bigger impact in your community?

· Is looking for ways to save valuable time and money and avoid the common mistakes and pitfalls that most brands make?

If you answered yes to any of these questions, this show is for you!

19 03, 2018

Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products

By | 2018-03-19T15:56:08+00:00 March 19th, 2018|Category Leadership, Podcast|

The retail landscape is changing. Brands and retailers need to partner together to better meet the needs of connected consumers through personalization, unified brand messaging that extends beyond the package, and focusing on natural organic growth trends The retail landscape is changing. Health conscious consumers are looking for retailers to provide a vast selection [...]

14 03, 2018

SECRETS 030 – How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want

By | 2018-03-14T21:11:44+00:00 March 14th, 2018|Podcast, Sales Story Optimization|

Getting your brand on retailers shelves & into the hands of shoppers was the underlying focus of every talk at Expo West. It was echoed by retailers, industry thought leaders & shared by every brand- the reason for my TURNKEY SALES STORY STRATEGIES course. Today's show is about getting your brand on retailers' shelves. [...]

6 03, 2018


By | 2018-03-14T21:05:58+00:00 March 6th, 2018|Podcast, Sales Story Optimization|

Story telling is the most effective way to communicate. The power of a good story teller cannot be underestimated. This impacts every aspect of how and where your products are sold. Your brands success relies on how effective your story telling is. This ground-breaking training will empower brands seeking to gain a significant competitive [...]

28 02, 2018

SECRETS 028 – Driving sales without distraction. How making time for your customers is the key to more sales with guest Connor Gillivan of FreeeUp

By | 2018-02-28T17:18:26+00:00 February 28th, 2018|Podcast, Sales Funnel Magnification|

Entrepreneurs are some of the most dedicated, driven, & passionate people. They struggle with finding the proper balance between running their daily business and serving their customers. Sell more and save valuable time and money. Today I want to talk to you about something that stifles literally every brand out there, not having enough [...]

21 02, 2018

SECRETS 027 – Defining the Differences between the Natural Organic and the Mainstream Shopper

By | 2018-02-21T19:57:28+00:00 February 21st, 2018|Category Leadership, Podcast|

Natural product brand sales will continue to grow at mainstream retailers. This will benefit us all as it makes our healthy way of life more accessible and affordable. Natural has an advantage because they remain close to their loyal customers. Mainstream brands and retailers have been working for years to attract the committed natural [...]

15 02, 2018

SECRETS 026 – Story telling secrets, brand messaging strategies to amplify your brand with guest Bobby Umar of Raeallan

By | 2018-02-15T10:47:24+00:00 February 15th, 2018|Brand Engagement, Podcast|

An effective branding strategy is the key to every brand’s success. Learn innovative strategies anyone can use to identify who your ideal shoppers is along with how and where to find them. Learn how to leverage the strength of your brand to win with retailers. I continually say that this show is about you [...]

7 02, 2018

SECRETS 025 The cornerstone of every successful brand – distribution what you need to know to grow sales

By | 2018-02-28T17:20:28+00:00 February 7th, 2018|Distribution Expansion, Podcast|

The cornerstone of every brand's success is happy customers. Ensure that your products can be found where they shop. Nothing happens until someone buys your product & shoppers can't buy what they can't find. Learn to grow sales by increasing distribution Today I want to talk to you about distribution. This show is for [...]

28 01, 2018

SECRETS 024 The 10 most important things every brand MUST do to be successful

By | 2018-01-28T10:02:08+00:00 January 28th, 2018|Podcast, Sales Funnel Magnification|

Every brand's success can be traced back to how well they execute fundamental strategies. Small nuances in the way brands plan, implement, & collaborate with retailers can set you apart as the category leader giving you a sustainable competitive advantage. Today I want to talk to you about a problem that plagues all businesses. [...]

17 01, 2018

SECRETS 023 Salesmanship 401 – In depth sales strategies every brand must use with guest Andrew Therrien with Big Orange Productions

By | 2018-01-17T19:54:34+00:00 January 17th, 2018|Podcast, Sales Story Optimization|

Today's podcast is all about selling. While the focus is on demos, there are such great insights in this podcast about selling. We discussed in depth, the core strategies that you need to take with you when you walk into any selling situation, especially when you're working with your venture capitalists, with your investors, [...]

10 01, 2018

SECRETS 022 Trust begins with ethical claims you can proudly stand behind with guest Risa Schulman of Tap~Root

By | 2018-01-10T17:49:05+00:00 January 10th, 2018|Podcast, Product Performance|

I have a question for you. Have you had an opportunity to listen to episode 10 of this podcast? Episode 10 was Retail Horror Stories. The reason I ask is because I shared several real-life stories about costly mistakes that brands make. For example, packages that don't stand up on the shelf or packages [...]