BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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18 06, 2019

SECRETS 131 Profitable Digital Brand Building Strategies With Josh Tabin From Wild Zora and NatchCom

By |2019-06-18T16:05:09-06:00June 18th, 2019|Brand Engagement, Podcast|

Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive & it’s pay-to-play. A blended strategy makes it easier for shoppers to find your brand. We spend a lot of time talking about [...]

11 06, 2019

SECRETS 130 Compostable Packaging Solutions To Reduce Packaging Pollution With Carl Joachim And Dustin Steerman From ePac Flexible Packaging

By |2019-06-11T12:00:56-06:00June 11th, 2019|Podcast, Product Performance|

Packaging is more than just the container you put your product in. It should also amplify your brand message. It should help sell your brand. Packaging can be very confusing - we make it simple and straight forward on this episode. What you need to know. Welcome. Thank you for listening. [...]

4 06, 2019

SECRETS 129 Knowing Your Core Customer Is Critical To Your Success At Retail With Ethan Hirshberg From Ethan’s

By |2019-06-04T14:54:18-06:00June 4th, 2019|Podcast, Sales Story Optimization|

Knowing your ideal customer is at the heart of every successful strategy.  Retailers need brands to collaborate and educate them to drive shopper traffic and category growth.  It’s the foundation to build sustainable sales. One of the things that I love about being in this industry, or as I like to [...]

28 05, 2019

SECRETS 128 The Secret Compostable Packaging Strategy Your Brand Needs To Know With Kelly Williams From Futamura

By |2019-06-01T18:55:53-06:00May 28th, 2019|Podcast, Product Performance|

Your brand's packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how! Packaging is a topic that is near and [...]

21 05, 2019

SECRETS 127 Your Branding Must Convey Your Promise And Commitment To Excellence With Fred Hart Of Interact Boulder

By |2019-06-01T18:53:49-06:00May 21st, 2019|Brand Engagement, Podcast|

Your branding needs to be an extension of your product. It must be memorable and install trust and confidence. It should stand out on a store shelf, be recognizable from a distance and be able to sell itself even in the absence of good copy. Today's podcast focus is about your [...]

14 05, 2019

SECRETS 126 A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth With Dustin Finkel Of KAPOP

By |2019-06-01T18:58:46-06:00May 14th, 2019|Category Leadership, Podcast|

Small brands tend to overlook the importance of goal setting. They are the primary component of a solid business plan. They need to contain clear, specific and timely objectives that can be measured. Learn what you need to know to grow and thrive. Small brands tend to overlook the importance of [...]

7 05, 2019

SECRETS 125 Building A Solid Team Is A Critical Component Of Every Brand’s Success With Josh Wand Of ForceBrands

By |2019-06-01T19:05:01-06:00May 7th, 2019|Podcast, Sales Story Optimization|

There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and long-term success. One of the biggest challenges that every founder faces [...]

29 04, 2019

SECRETS 124 Your success as a brand begins with a farmer. Celebrating real food with Phil Lempert The Supermarket Guru

By |2019-06-01T19:08:07-06:00April 29th, 2019|Podcast, Sales Story Optimization|

Farmers provide the raw building blocks for brands. Many consumers don't know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission. Welcome and thank you for listening. As you know, [...]

23 04, 2019

SECRETS 123 Essential In-Store Marketing Strategies That Put Customers First And Grow Sales with Andrew Therrien of Big Orange Productions

By |2019-06-01T19:13:27-06:00April 23rd, 2019|Podcast, Sales Funnel Magnification|

Your success as a brand relies on your ability to market it effectively. In-store trials, when done right, can add rocket fuel to your sales. It can also open new doors to partner with savvy retailers. Most brands overlook this - learn why this matters Have you ever pondered the question, [...]

16 04, 2019

SECRETS 122 What Retailers REALLY Want – Brand Building Success Strategies With Mathis Martines of M2 Brands

By |2019-06-01T19:18:19-06:00April 16th, 2019|Category Leadership, Podcast|

The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for [...]