BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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8 01, 2019

SECRETS 104 The Essential New Item Checklist – The Recipe For Success with Daniel Lohman of Brand Secrets and Strategies

By |2019-01-12T21:16:32+00:00January 8th, 2019|Podcast, Sales Story Optimization|

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Welcome, I really want to thank you for listening. It’s the beginning of a [...]

3 01, 2019

SECRETS 103 Amazon success secrets with Jeff Cohen of Seller Labs

By |2019-01-04T12:14:20+00:00January 3rd, 2019|Podcast, Sales Funnel Magnification|

Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits. Welcome. I want to begin by saying Happy New Year. I hope that your last [...]

25 12, 2018

SECRETS 102 Sales success begins with story telling that resonates with humans with Beau Haralson of Human Design

By |2019-01-04T12:15:32+00:00December 25th, 2018|Podcast, Sales Story Optimization|

It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus. Welcome and thank you for listening. You'll need to stay to [...]

18 12, 2018

SECRETS 101 The most important customer you need to focus on with Ted Ning of Bodhi Tree, LOHAS and NatchCom

By |2019-01-04T12:21:35+00:00December 18th, 2018|Podcast, Sales Funnel Magnification|

Meeting your customer's needs is critical to every brand's success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities. Welcome! If you've been reading or listening to any of my content including this podcast, you hear [...]

11 12, 2018

SECRETS 100 Insider secrets with Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, and Chuck Muth

By |2018-12-19T13:11:45+00:00December 11th, 2018|Podcast, Product Performance|

We all look up to industry trailblazers for advice, inspiration, and wisdom. In this special episode, leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, etc. …   Welcome. Did you hear [...]

4 12, 2018

SECRETS 099 The most important sales management success strategies with Bob Burke of Natural Products Consulting

By |2018-12-19T13:12:42+00:00December 4th, 2018|Podcast, Sales/Profit Growth|

Building a brand can be challenging. Surrounding yourself with quality experts can lessen the load. Learning from experts can add rocket fuel to your growth and help you avoid costly pitfalls. Engaged knowledgable leaders outperform their competitors. I want to start by thanking you for listening to the Brand Secrets and Strategies podcast. Before [...]

27 11, 2018

SECRETS 098 The importance of mission beyond the brand with Jeffrey Hollender of Sustain Natural and Seventh Generation

By |2018-12-21T20:28:27+00:00November 27th, 2018|Podcast, Price/Promotion Optimization|

Consumers want to feel good about the products they purchase, brands that align with social conscience. We respect those who stand up for trustworthy clean products, people, and the planet. Few leaders put their personal freedoms on the line for good.  Today's story is about an industry thought leader that went way above and [...]

20 11, 2018

SECRETS 097 Disrupting the category by cleaning it up with Greg Steltenpohl of Califia Farms and Odwalla

By |2018-12-21T21:42:48+00:00November 20th, 2018|Podcast, Sales Funnel Magnification|

Standing out on a crowded shelf by redefining the category with creative packaging and cleaned up ingredients. Advanced strategies that enhance your selling story to rise above the competition, including in mainstream. Make your mission your priority. Welcome. I really appreciate you listening to this podcast. This podcast is about you and it's for [...]

13 11, 2018

SECRETS 096 Breaking through the barriers every brand faces with Charles Coristine of The Lesser Evil

By |2019-01-04T12:34:23+00:00November 13th, 2018|Podcast, Trade Marketing ROI Increase|

Business is complicated, challenging, and expensive. Small brands are at a substantial competitive disadvantage but they do not need to be. We discuss strategies all brands should use to level the playing field - Empowering Brands | Raising The Bar. Welcome, I want to thank you for listening to the brand secrets and strategies [...]

6 11, 2018

SECRETS 095 Making a classic snack healthy with Mathew Parry of The Good Crisp

By |2019-01-04T12:39:39+00:00November 6th, 2018|Podcast, Product Performance|

Remember the iconic commercials about the potato chip in a can? They once dominated the airwaves and store shelves. Reinventing a shrinking category with a healthy alternative connecting nostalgia with taste and clean ingredients - the recipe for success. Welcome, and thank you for listening to the Brand Secrets and Strategies Podcast. Remember, this [...]