Merchandising Effectiveness

Don’t make shoppers hunt for your brand! Optimize your selling potential with an effective distribution strategy that helps your brand stand out on a crowded shelf. Ensure that your brand can easily be found and the category is easy to shop and consumer friendly.

4 04, 2018

7 merchandising strategies that increase sales

By |2019-03-22T21:12:53-06:00April 4th, 2018|Merchandising Effectiveness|

A "one size fits all" merchandising strategy won't work in today's competitive environment. Here are seven merchandising strategies for natural manufacturers and retailers. Merchandising strategies are a valuable component of any retailer’s success, but a “one size fits all” approach will not work in today's competitive environment. Strategies should vary by category and sometimes [...]

11 10, 2017

SECRETS 007 Effective Merchandising Strategies to grow sales and shopper loyalty with Mat Brogie from Repsly

By |2019-03-15T14:04:39-06:00October 11th, 2017|Merchandising Effectiveness, Podcast|

This week I had an opportunity focus on a topic that is near and dear to all of you - merchandising.  I spoke with an expert who works with thousands of companies and their merchandisers.  This week I spoke with Mat Brogie.  Mat is the COO of Repsly, a company with [...]

13 09, 2017

SECRESTS 002 Strategies to help your natural organic brand stand out on a crowded retailers shelf with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T14:14:24-06:00September 13th, 2017|Merchandising Effectiveness, Podcast|

Thank you for joining me for the second episode of the Brands Secrets and Strategies podcasts.  Today we are going to slow things down a bit and begin unpacking some of the key concepts and strategies that will be the theme of much of the shows going forward. I first want [...]

19 07, 2017

Merchandising strategies to help your brand stand out on a crowded shelf

By |2019-03-23T12:45:41-06:00July 19th, 2017|Merchandising Effectiveness, Video|

This presentation builds on the previous two webinars: Effective strategies to get your brand on retailer’s shelves. You’ve worked hard to get your product on retailers shelves, now what?  Now you need to help your products be easily found. You can’t afford to allow shoppers to overlook your products in favor of your [...]

18 05, 2017

Happy with your brand sales? If not, blame your merchandising

By |2019-03-23T18:28:28-06:00May 18th, 2017|Merchandising Effectiveness|

I've never mentored, talked to, or worked with a brand who told me they did not want any additional sales. One of the first lessons I learned early in my career was that nothing happens until someone buys something. Shelf placement and distribution are the two most fundamental predictors of a brands success or [...]

9 05, 2017

Effective merchandising strategies that grow sales and delight shoppers

By |2019-03-23T18:37:21-06:00May 9th, 2017|Merchandising Effectiveness|

Time-starved consumers want and appreciate retailers who make shopping easy and enjoyable. They don’t want to feel like they are on a scavenger hunt every shopping trip. Here are just a few simple strategies that brands and retailers can use to improve sales and shopper loyalty.  It is imperative that brands partner with retailers [...]

24 04, 2017

Assortment Strategies That Delight Customers

By |2019-03-23T18:46:44-06:00April 24th, 2017|Merchandising Effectiveness|

A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have you ever wanted to maximize your product assortment? • How do you choose the right assortment to generate increased foot traffic when you have a limited space? • How do [...]

12 04, 2017

Increase Sales with The Right Assortment

By |2019-03-23T18:59:09-06:00April 12th, 2017|Merchandising Effectiveness|

Ever been frustrated when your store discontinues or is out of stock on your favorite brand or item? There is nothing more frustrating to shoppers than to learn that their favorite item is out of stock or that it was discontinued. From the shopper’s point of view, it’s similar to being ignored while standing at [...]

11 11, 2016

Grow Sustainable Sales With These Merchandising Tips

By |2019-03-24T19:55:52-06:00November 11th, 2016|Merchandising Effectiveness|

Effective merchandising is essential to the long term health of your brand.  Retailer shelves are frequently the first impression consumers have of your products.  Make it a good one! Shelf Management Effective merchandising includes shelf management and product placement on retailer shelves. It maximizes category sales, drives shopper foot traffic, increases market shopper basket size, and [...]

17 05, 2016

Increase Sales With 7 Simple Organic Product Merchandising Strategies

By |2019-03-24T20:53:17-06:00May 17th, 2016|Merchandising Effectiveness|

By: Daniel Lohman, CPSA Published By Whole Foods Magazine Total store mainstream sales are up +1.9%—effectively flat across all departments. Meanwhile, organic product sales are up in the high double digits in every department. The health craze is exploding with consumers constantly looking for solutions to improve their health. Improving our diets with quality [...]