Merchandising Effectiveness

Don’t make shoppers hunt for your brand! Optimize your selling potential with an effective distribution strategy that helps your brand stand out on a crowded shelf. Ensure that your brand can easily be found and the category is easy to shop and consumer friendly.

13 02, 2019

Make it easy for shoppers to find and buy your products

By |2019-03-14T14:06:38-06:00February 13th, 2019|Merchandising Effectiveness|

Shoppers can’t buy your products if they can’t find them. Sounds obvious but most brands get this wrong. Poorly merchandised and hard to find products are one of the biggest frustrations shoppers face. This is also one of the biggest pain points brands share with me. Brands need to help guide retailers to properly [...]

11 02, 2019

Help Shoppers Find Your Products With The Right Assortment

By |2019-03-14T13:10:44-06:00February 11th, 2019|Merchandising Effectiveness|

You never get a second chance to disappoint a customer. Getting your products into the hands of more shoppers is critical to increasing sustainable sales. Welcome. You've been taught that the most important report you'll ever need is a simple canned topline report, right? Well, not quite. Let's say that a category is growing [...]

24 12, 2018

The hazards of a poor product assortment

By |2019-01-19T14:56:04-06:00December 24th, 2018|Merchandising Effectiveness|

A category’s product assortment defines what the retailer wants to be known for,  a wide selection of better-for-you products, organic, plant-based, local, fresh, etc. Merchandising the right assortment of products is critical to creating happy, satisfied, loyal customers.  You want to make sure that your store has the right variety, selection, and quantity of [...]

17 12, 2018

Effective merchandising strategies, how to strengthen your shelf placement

By |2019-01-19T16:43:35-06:00December 17th, 2018|Merchandising Effectiveness|

You've worked hard to develop an amazing product that will revolutionize the industry and meet unmet consumer needs. You've also managed to gain distribution at key retailers and shoppers love your product. So, what are you doing to keep your product on store shelves? Most brands and retailers put all their effort and energy [...]

9 07, 2018

How to land shelf space with true category management

By |2018-07-10T17:19:44-06:00July 9th, 2018|Merchandising Effectiveness|

Category management is both the art and the science of connecting your products with your ideal customer. It's advanced fact-based selling that leverages advanced strategies to help you reach your target audience, increase shopper traffic, grow sales and profits, maximize your distribution, and help you “win at shelf” - all of which are vitally [...]

4 04, 2018

7 merchandising strategies that increase sales

By |2018-05-11T13:17:20-06:00April 4th, 2018|Merchandising Effectiveness|

A "one size fits all" merchandising strategy won't work in today's competitive environment. Here are seven merchandising strategies for natural manufacturers and retailers. Merchandising strategies are a valuable component of any retailer’s success, but a “one size fits all” approach will not work in today's competitive environment. Strategies should vary by category and sometimes [...]

11 10, 2017

SECRETS 007 Effective Merchandising Strategies to grow sales and shopper loyalty with Mat Brogie from Repsly

By |2019-03-15T14:04:39-06:00October 11th, 2017|Merchandising Effectiveness, Podcast|

This week I had an opportunity focus on a topic that is near and dear to all of you - merchandising.  I spoke with an expert who works with thousands of companies and their merchandisers.  This week I spoke with Mat Brogie.  Mat is the COO of Repsly, a company with [...]

13 09, 2017

SECRESTS 002 Strategies to help your natural organic brand stand out on a crowded retailers shelf with Daniel Lohman of Brand Secrets and Strategies

By |2019-03-15T14:14:24-06:00September 13th, 2017|Merchandising Effectiveness, Podcast|

Thank you for joining me for the second episode of the Brands Secrets and Strategies podcasts.  Today we are going to slow things down a bit and begin unpacking some of the key concepts and strategies that will be the theme of much of the shows going forward. I first want [...]

19 07, 2017

Merchandising strategies to help your brand stand out on a crowded shelf

By |2017-09-23T16:09:00-06:00July 19th, 2017|Merchandising Effectiveness, Video|

This presentation builds on the previous two webinars: Effective strategies to get your brand on retailer’s shelves. You’ve worked hard to get your product on retailers shelves, now what?  Now you need to help your products be easily found. You can’t afford to allow shoppers to overlook your products in favor of your [...]

18 05, 2017

Happy with your brand sales? If not, blame your merchandising

By |2017-09-23T16:49:21-06:00May 18th, 2017|Merchandising Effectiveness|

I've never mentored, talked to, or worked with a brand who told me they did not want any additional sales. One of the first lessons I learned early in my career was that nothing happens until someone buys something. Shelf placement and distribution are the two most fundamental predictors of a brands success or [...]