Distribution Expansion

Shoppers can’t purchase your brand if they can’t easily find it.  If they can’t find it, then the retailer’s market basket suffers.  It’s not enough to simply have distribution.  You must also be able to identify key opportunities to gain distribution. Increase your sales with an effective distribution strategy that removes the shopper guesswork and increases retailer foot traffic.

23 10, 2018

SECRETS 093 Profitably bridging the gap between perimeter and center store with Doug Brent of Made In Nature

By |2018-10-23T10:28:07+00:00October 23rd, 2018|Distribution Expansion, Podcast|

Snacking has changed the way people think about meals, sometimes as a meal replacement. Shoppers want healthy options they can trust from authentic brands. Produce is the bridge into center store. Success favors brands positioned to meet shopper's needs. Today's story is about a small innovative organic brand that's working hard to change the [...]

18 09, 2018

SECRETS 086 Hard work, persistence, and curiosity, the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics

By |2018-09-18T17:15:24+00:00September 18th, 2018|Distribution Expansion, Podcast|

There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what they want is the shortest path to success. Welcome. Thank you for listening, as always. I want to remind you [...]

21 08, 2018

SECRETS 079 How a family recipe became a thriving brand with Vincent Kitirattragarn of Dang Foods

By |2018-08-23T07:25:11+00:00August 21st, 2018|Distribution Expansion, Podcast|

Standing out on a crowded shelf is difficult for any brand. Disruptive brands find creative ways to gain distribution outside traditional categories. Even more impactful is capturing the shopper's attention when they first enter the store. Before I begin, I want to remind you that there's a free downloadable guide for you at the [...]

25 07, 2018

SECRETS 070 Online brand strategies to accelerate sales with Jennifer Krupey and Jim Moscou of NatchCom

By |2018-07-25T16:20:36+00:00July 25th, 2018|Distribution Expansion, Podcast|

Retail has changed. Brands need to also have a robust online strategy to be successful. This gives brands a powerful megaphone to attract new shoppers and build brand awareness. It levels the playing field while giving brands a compelling selling story. Thank you for listening. I really appreciate you tuning in. This podcast is [...]

19 07, 2018

SECRETS 069 “Improving global health by building a better food system” with Brandon Martin of Local Roots Farms

By |2018-07-24T19:01:14+00:00July 19th, 2018|Distribution Expansion, Podcast|

The future demands creative out-of-the box strategies to solve global hunger, protect our precious resources, and improve global health. Today’s story is about a brand who has embarked on this bold mission with a commitment to build a better food system. Today's story's about an innovative brand that has a really audacious goal. They [...]

21 06, 2018

SECRETS 061 Success strategies for Natural Retailers, the life blood of natural brands with Corinne Shindelar of INFRA (Independent Natural Food Retailers Association) / The Climate Collaborative

By |2018-06-21T18:14:32+00:00June 21st, 2018|Distribution Expansion, Podcast|

Most healthy brands first appear on natural retailer shelves. They are experts in providing tremendous value, customer service and product education to shoppers. Natural retailers who collaborate with brands gain a significant competitive advantage. On this podcast, we spend a lot of time talking about brands, brand strategy as well as how brands can [...]

18 06, 2018

Getting To First Base – With Consumers

By |2018-06-18T12:11:14+00:00June 18th, 2018|Distribution Expansion|

Most of us spend our days constantly looking to make a dramatic improvement in whatever project we’re working on. We see our competition getting ahead but can't seem to find ways in our busy schedule to keep up. As a result, this creates a lot of stress and can act as a huge distraction [...]

22 02, 2018

Create a compelling retailer sales story

By |2018-03-14T18:40:23+00:00February 22nd, 2018|Distribution Expansion|

To get your brand on a retailer's shelf you need to convince them that your product will help them make more money.  Sounds simple, right?  Not so fast. First, you must have a compelling retailer sales story. Retailers need and want brands willing and able to help them drive sustainable sales. Gain a competitive [...]

7 02, 2018

SECRETS 025 The cornerstone of every successful brand – distribution what you need to know to grow sales

By |2018-02-28T17:20:28+00:00February 7th, 2018|Distribution Expansion, Podcast|

The cornerstone of every brand's success is happy customers. Ensure that your products can be found where they shop. Nothing happens until someone buys your product & shoppers can't buy what they can't find. Learn to grow sales by increasing distribution Today I want to talk to you about distribution. This show is for [...]

6 12, 2017

SECRETS 017 The #1 reason most brands fail and how to avoid this fatal mistake

By |2017-12-06T17:24:38+00:00December 6th, 2017|Distribution Expansion, Podcast|

An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves. Today, I want to talk to you about the most important aspect of your business. [...]