Distribution Expansion

Shoppers can’t purchase your brand if they can’t easily find it.  If they can’t find it, then the retailer’s market basket suffers.  It’s not enough to simply have distribution.  You must also be able to identify key opportunities to gain distribution. Increase your sales with an effective distribution strategy that removes the shopper guesswork and increases retailer foot traffic.

21 06, 2018

SECRETS 061 Success strategies for Natural Retailers, the life blood of natural brands with Corinne Shindelar of INFRA (Independent Natural Food Retailers Association) / The Climate Collaborative

By |2018-06-21T18:14:32+00:00June 21st, 2018|Distribution Expansion, Podcast|

Most healthy brands first appear on natural retailer shelves. They are experts in providing tremendous value, customer service and product education to shoppers. Natural retailers who collaborate with brands gain a significant competitive advantage. On this podcast, we spend a lot of time talking about brands, brand strategy as well as how brands can [...]

18 06, 2018

Getting To First Base – With Consumers

By |2018-06-18T12:11:14+00:00June 18th, 2018|Distribution Expansion|

Most of us spend our days constantly looking to make a dramatic improvement in whatever project we’re working on. We see our competition getting ahead but can't seem to find ways in our busy schedule to keep up. As a result, this creates a lot of stress and can act as a huge distraction [...]

22 02, 2018

Create a compelling retailer sales story

By |2018-03-14T18:40:23+00:00February 22nd, 2018|Distribution Expansion|

To get your brand on a retailer's shelf you need to convince them that your product will help them make more money.  Sounds simple, right?  Not so fast. First, you must have a compelling retailer sales story. Retailers need and want brands willing and able to help them drive sustainable sales. Gain a competitive [...]

7 02, 2018

SECRETS 025 The cornerstone of every successful brand – distribution what you need to know to grow sales

By |2018-02-28T17:20:28+00:00February 7th, 2018|Distribution Expansion, Podcast|

The cornerstone of every brand's success is happy customers. Ensure that your products can be found where they shop. Nothing happens until someone buys your product & shoppers can't buy what they can't find. Learn to grow sales by increasing distribution Today I want to talk to you about distribution. This show is for [...]

6 12, 2017

SECRETS 017 The #1 reason most brands fail and how to avoid this fatal mistake

By |2017-12-06T17:24:38+00:00December 6th, 2017|Distribution Expansion, Podcast|

An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves. Today, I want to talk to you about the most important aspect of your business. [...]

12 06, 2017

You never get a second chance to disappoint a customer! OUT-OF-STOCKS – a multibillion dollar opportunity

By |2017-09-23T16:32:23+00:00June 12th, 2017|Distribution Expansion|

Customers want what they want when they want it.  If they can’t find what they are looking for, they will shop your competition or buy your competitor’s products. Consumers typically shop at many stores across several channels to find all the items on their shopping list.  The objective of every savvy retailer is to [...]

26 05, 2017

Take the mystery out of getting your products found – why your shelf presence matters

By |2017-09-23T16:45:05+00:00May 26th, 2017|Distribution Expansion|

Shoppers can’t buy what they can’t find. Seems obvious but most brands fail to make it easy for shoppers to find their products on retailer’s shelves, even with a single chain. This includes the way they are merchandised and the stores they are sold in. Both are critical to every brand’s success. We’ve all [...]

22 02, 2017

Avoid out-of-stocks to build shopper loyalty

By |2017-09-23T19:01:54+00:00February 22nd, 2017|Distribution Expansion|

Manufacturers lose tens of billions of dollars each year due to out of stocks. Reduce out-of-stocks, lost sales, and annoyed customers with this advice. Balancing shopper demand with controlling inventory has always been a struggle. Despite all available technology, shelves continually go empty during promotions.  This happens in all channels and with most all [...]

27 03, 2015

Working with a Broker

By |2017-09-24T10:07:30+00:00March 27th, 2015|Distribution Expansion, Video|

Working with a Broker BevNet Interview 2015 Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY… so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to grow your brand and save [...]