Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

13 08, 2018

Building a strong foundation in true category management

By |2018-08-14T19:24:09+00:00August 13th, 2018|Category Leadership|

I'm often asked what “true category management” is and why I differentiate it by adding the word “true”. Most natural companies that I've spoken and worked with think of category management as the person pulling canned top-line reports and keeping retailers shelves full. My intention is to broaden and expand the definition of true [...]

10 08, 2018

SECRETS 076 Proven merchandising strategies used by category leaders that win over retailers with Daniel Lohman of Brand Secrets and Strategies

By |2019-02-07T15:53:10+00:00August 10th, 2018|Category Leadership, Podcast|

If you need brain surgery you go to a specialist, yet brands continue to rely on brokers, agencies, etc for their insights. Their capabilities are no match for big brands. If you want to play at the level of big brands, you need to BE AT THEIR LEVEL. Today I have something really exciting [...]

7 08, 2018

SECRETS 075 How a disruptive start-up revived a dying category and became a top selling brand with Joel Clark of Kodiak Cakes

By |2019-02-07T15:55:39+00:00August 7th, 2018|Category Leadership, Podcast|

Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche. Welcome. Before I begin, I want [...]

2 08, 2018

SECRETS 074 Using the consumer decision tree to boost shopper loyalty with Daniel Lohman of Brand Secrets and Strategies

By |2019-02-07T15:58:37+00:00August 2nd, 2018|Category Leadership, Podcast|

Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf.  Before I begin, I want to remind you that there's a free downloadable guide for you [...]

18 07, 2018

SECRETS 068 Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers with Daniel Lohman of Brand Secrets and Strategies

By |2019-02-07T16:33:17+00:00July 18th, 2018|Category Leadership, Podcast|

Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand. Proven strategies to grow sales, stand out on a crowded shelf, and [...]

16 07, 2018

Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers

By |2018-07-18T17:10:26+00:00July 16th, 2018|Category Leadership|

Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers.  That’s a pretty bold claim but that is exactly what we are going to be talking about today. By the end of this episode you will have the roadmap to do exactly this and much more.  Hi, I'm [...]

2 07, 2018

True Category Management

By |2018-07-03T20:47:48+00:00July 2nd, 2018|Category Leadership|

Are you effectively utilizing category management strategies to grow your business?  Does your category manager provide recommendations and strategic business development solutions? The term true category management is used to differentiate between the common perception of most as opposed to the measurable results category management can offer.  Some people believe that category management means [...]

26 06, 2018

SECRETS 062 Proven strategies to level the playing field and win at retail with Todd Kluger of Lundberg Family Farms

By |2019-02-07T16:43:47+00:00June 26th, 2018|Category Leadership, Podcast|

Retailers want and need brands willing and able to provide actionable insights to grow sales and increase shopper loyalty. Any brand can be a category leader. How a small brand leveraged advanced strategies to gain a competitive advantage with big brands. Today, I have the privilege of sharing with you a conversation that I [...]

26 06, 2018

Retail done right, 5 simple strategies you can’t afford to overlook

By |2018-06-26T20:20:17+00:00June 26th, 2018|Category Leadership|

The retail landscape is changing. There is a seismic shift in the way consumers shop. Shoppers have unlimited choices when it come to where they spend their hard-earned money. Retailers who follow these simple steps will gain a significant sustainable competitive advantage.   Retailers cannot possibly be experts in everything they sell and in [...]

14 06, 2018

SECRETS 059 Proof that advanced strategies and fact-based selling stories add rocket fuel to your growth with Steve Hughes of Sunrise Strategic Partners / Boulder Brands

By |2019-02-07T20:25:06+00:00June 14th, 2018|Category Leadership, Podcast|

Ever wish you had a crystal ball? Leveraging the advanced strategies big brands use helps you compete more effectively, saves you valuable time and money, provides you with actionable insights into future trends and a significant competitive advantage. If you've been listening to this podcast for a while, consuming any of the articles that [...]