Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

2 07, 2018

True Category Management

By |2018-07-03T20:47:48+00:00July 2nd, 2018|Category Leadership|

Are you effectively utilizing category management strategies to grow your business?  Does your category manager provide recommendations and strategic business development solutions? The term true category management is used to differentiate between the common perception of most as opposed to the measurable results category management can offer.  Some people believe that category management means [...]

26 06, 2018

SECRETS 062 Proven strategies to level the playing field and win at retail with Todd Kluger of Lundberg Family Farms

By |2018-06-26T20:23:15+00:00June 26th, 2018|Category Leadership, Podcast|

Retailers want and need brands willing and able to provide actionable insights to grow sales and increase shopper loyalty. Any brand can be a category leader. How a small brand leveraged advanced strategies to gain a competitive advantage with big brands. Today, I have the privilege of sharing with you a conversation that I [...]

26 06, 2018

Retail done right, 5 simple strategies you can’t afford to overlook

By |2018-06-26T20:20:17+00:00June 26th, 2018|Category Leadership|

The retail landscape is changing. There is a seismic shift in the way consumers shop. Shoppers have unlimited choices when it come to where they spend their hard-earned money. Retailers who follow these simple steps will gain a significant sustainable competitive advantage.   Retailers cannot possibly be experts in everything they sell and in [...]

14 06, 2018

SECRETS 059 Proof that advanced strategies and fact-based selling stories add rocket fuel to your growth with Steve Hughes of Sunrise Strategic Partners / Boulder Brands

By |2018-06-14T15:05:56+00:00June 14th, 2018|Category Leadership, Podcast|

Ever wish you had a crystal ball? Leveraging the advanced strategies big brands use helps you compete more effectively, saves you valuable time and money, provides you with actionable insights into future trends and a significant competitive advantage. If you've been listening to this podcast for a while, consuming any of the articles that [...]

11 06, 2018

The foundation of True Category Management

By |2018-06-11T21:38:52+00:00June 11th, 2018|Category Leadership|

Category management is the great equalizer between small brands and their most sophisticated competitors. Is your brand using it to the fullest? Small natural brands have a substantial disadvantage compared to large brands.  What if I told you that there is a way to level the playing field.  Would that get your attention?  Small [...]

29 05, 2018

SECRETS 054 What retailers really want — insider secrets to getting on shelf with Mathis Martines of Enlightened / Formerly Kroger

By |2018-05-29T17:54:37+00:00May 29th, 2018|Category Leadership, Podcast|

All brands wish for a crystal ball wanting to better understand retailers. Retailers want brands to take a leadership role in their categories and they want actionable insights they don’t have access to. Effective story telling is what sets brands apart. Welcome, have you ever wanted to ask a retailer what they really want? [...]

28 05, 2018

How small brands can leverage Category Management, survive and thrive after an acquisition

By |2018-05-29T19:45:31+00:00May 28th, 2018|Category Leadership|

I get a lot of questions about what happens when a big company buys a small brand and whether that's a good thing or not. The answer is it depends. Let me explain, big brands and retailers tend to commoditize the consumer and the products. This one-size-fits-all approach to everything dilutes what makes natural [...]

14 05, 2018

SECRETS 049 What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf – CMA Presentation

By |2018-05-15T19:31:36+00:00May 14th, 2018|Category Leadership, Podcast|

Natural organic products are fueling sustainable sales across all categories and all channels. Health-focused shoppers base their buying decisions on quality, not price. They do not compromise. They demand transparency and authenticity. Natural is the R&D in the CPG industry. Natural, organic brands are driving sustainable growth across all channels. Natural and organic consumers [...]

5 05, 2018

What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf

By |2018-05-05T16:05:13+00:00May 5th, 2018|Category Leadership|

Download the presentation deck below Empowering Brands | Raising The Bar Share your comments below and join BRAND SECRETS AND STRATEGIES list TODAY…so that you don’t miss out on our weekly newsletter loaded with actionable insights and strategic solutions to grow your brand and save you valuable time [...]

1 05, 2018

SECRETS 045 The importance of a solid fact-based business strategy with TJ McIntyre of Bobo’s Oat Bars

By |2018-05-15T19:39:05+00:00May 1st, 2018|Category Leadership, Podcast|

Knowledge is power. Nowhere is that more important than in natural. Knowing your numbers is the key to your success. Fact-based strategies can add rocket fuel to your growth. Hear how an expert leverages these advanced strategies to exceed expectations. Today we're going to be talking about something that's near and dear to my [...]