Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

20 12, 2017

Clean label, the heart of organics and the future of retail

By | 2018-01-03T11:04:24+00:00 December 20th, 2017|Category Leadership|

We’ve all heard that healthy natural organic products are driving sustainable sales across all categories, but what does that really mean and what are the key drivers retailers and brands should be paying attention to? Natural and organic products are driving the sustainable growth in mainstream retail.  In the 2016 Category Management handbook, I [...]

26 10, 2017

5 Ways to Boost Center Store Sales

By | 2017-11-19T21:10:56+00:00 October 26th, 2017|Category Leadership|

Are you committing retail malpractice? Don’t ignore healthy center store products.  Most of us grew up believing that the healthy products could only be found along the parameter of the store. We were taught that any of the products in the center the store were either highly processed, chemically enhanced, or contained artificially fortified [...]

21 06, 2017

BRAND SECRETS & STRATEGIES – The retail how-to guide to getting your brand on the shelf and keeping it there

By | 2017-09-23T16:22:39+00:00 June 21st, 2017|Category Leadership|

BRAND SECRETS & STRATEGIES The retail how-to guide to getting your brand on the shelf and keeping it there This book is dedicated to the entrepreneurial spirit in each of us. It’s a roadmap to brand success. While my passion, expertise and primary focus is in the organic and natural industry, the brand building [...]

19 06, 2017

Effective Strategies to Get Your Brand on Retail Shelves

By | 2017-09-23T16:26:13+00:00 June 19th, 2017|Category Leadership|

This presentation builds on the previous webex: Merchandising Strategies To Increase Loyal Shoppers And Grow Sales. Are you tired of being treated as an ATM by retailers, brokers, and distributors? Remember that their success is based on how well they help you succeed.  They need you as much as you need them. The key [...]

5 04, 2017

The 6 most important brand roles at retail

By | 2017-09-23T17:27:29+00:00 April 5th, 2017|Category Leadership|

Category roles are micro strategies that retailers use to help make their stores more shopper friendly. They also help drive category sales growth by the way they define how the category meets individual shopper’s needs. The category role identifies the importance of the category to the retailer. They define the role the retailer wants [...]

28 03, 2017

The biggest change to natural since organic

By | 2017-09-23T17:50:26+00:00 March 28th, 2017|Category Leadership|

Things are changing all the time, especially in natural. We've recently seen stories regarding Albertsons in preliminary talks about a deal to acquire Sprouts, and Whole Foods partnering with Nielsen and Dunnhumby.  This is the potential beginning of a major shift in the way natural brands and retailers do business. Advanced business strategies like [...]

19 01, 2017

8 surefire strategies to grow sales and profits

By | 2017-09-23T19:23:16+00:00 January 19th, 2017|Category Leadership|

Strategies are what differentiates competing brands and retailers.  It’s what makes them stand out on the shelf and it’s what draws shoppers to them.  We’ve all seen our favorite brands fail and fade away.  There are many reasons for this and they all have to do with the strategies brands and retailers use. My [...]

10 01, 2017

5 retail strategies that bring shoppers into your store

By | 2017-09-23T19:26:59+00:00 January 10th, 2017|Category Leadership|

The category role identifies the importance of the category to the retailer. This is the role the retailer wants the category to play within their store. A category can be used to bring new consumers into the store, increase foot traffic, support routine shopping needs, be a destination for seasonal/ occasional purchases, a one-stop-shop, [...]

8 12, 2016

5 Key Strategies To Help Natural Brands Grow Sustainable Sales

By | 2017-09-23T19:44:57+00:00 December 8th, 2016|Category Leadership|

Healthy products are the focus of every retailer. Natural/better-for-you products are driving sustainable sales at every retailer across all channels. Better-for-you product sales are dramatically outpacing their conventional/mainstream counterparts due primarily to an increased awareness and focus on health and nutrition.  Consumers want healthier food solutions to improve their overall health. It is virtually [...]

22 08, 2016

8 Steps To Category Management

By | 2017-09-23T20:53:13+00:00 August 22nd, 2016|Category Leadership|

8 Steps To Category Management 1. Define category This step is perhaps the most important, as it will define your understanding of the retailer, their customers and the consumers who buy your brand. The key question - How do customers shop the category? The consumer decision tree identifies the choices and the order of decisions [...]