Category Leadership

Retailers can’t possibly be experts in every category and item they sell.  Savvy retailers value and appreciate brands that help them grow category sales, increase shopper foot traffic, and compete more effectively in any market and in any economy.  Don’t jeopardize your future by blindly placing it in the hands of your competition.

21 02, 2019

SECRETS 115 SUCCESS = Brand Strategy + Execution With Michael J. O’Donnell From The Belmullet Food and Beverage Group

By |2019-03-14T16:13:04-06:00February 21st, 2019|Category Leadership, Podcast|

Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution. In its most simple terms, business is [...]

19 02, 2019

SECRETS 114 Innovative Proven Strategies To Exponentially Multiply Sales With Dan Lohman From Brand Secrets And Strategies

By |2019-03-14T16:11:51-06:00February 19th, 2019|Category Leadership, Podcast|

Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer. Do you want to blend into [...]

18 02, 2019

Innovative Proven Strategies To Exponentially Multiply Sales

By |2019-03-14T09:28:56-06:00February 18th, 2019|Category Leadership|

Do you want to blend into all of the other brands in your category or do you want to stand out on a crowded shelf?  If you don’t want get overlooked in the endless sea of me-too brands.  There is a lot of noise from well-meaning experts telling you what to do and how [...]

31 01, 2019

SECRETS 109 Growing natural sales with mainstream strategies with Rudi Fischer and Brad Locke from Red’s All Natural

By |2019-03-14T16:20:51-06:00January 31st, 2019|Category Leadership, Podcast|

Ever wish there was an easy to follow roadmap to grow your brand? Well now there is. Learn what pitfalls to avoid while leveraging proven strategies and staying true to your mission & core values. That’s the purpose of this podcast & this week's focus. Do you ever wish you had [...]

26 01, 2019

Natural Brands Have A Competitive Disadvantage – I am committed to changing this

By |2019-03-14T14:12:31-06:00January 26th, 2019|Category Leadership|

Hi, I’m Dan Lohman.  Whether you’re a startup brand or have been in business for years with retail distribution, you’re in the right place.  Over the past few years, many people have shared with me their frustration: “There is no specific training in the natural industry  that addresses the common challenges most brands face,  [...]

29 10, 2018

Category definitions that address shoppers needs and wants

By |2018-10-29T20:38:23-06:00October 29th, 2018|Category Leadership|

Defining the category is one of the most important steps in the category management process. It sets the tone for how the retailer focuses on meeting the needs of it’s shoppers.  It can be used to differentiate you from your competition. The category definitions communicate your commitment to meeting your shopper’s needs.  They help [...]

1 10, 2018

Brand retailer symbiosis – the importance of strategic partnerships

By |2018-10-03T12:59:09-06:00October 1st, 2018|Category Leadership|

Small independent retailers serve as incubators for new innovative products.  Larger retailers tend to overlook small brands or make it hard for small brands to gain distribution in their stores.  It’s fair to say that brands and retailers need each other to survive. Consider this.  Retailers really don’t make anything, they sell other people's [...]

27 09, 2018

SECRETS 088 Proof that becoming a category leader opens doors and grows sales with Russ Forester of Hain Celestial

By |2019-03-14T17:40:22-06:00September 27th, 2018|Category Leadership, Podcast|

What retailers really want - actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leader returns a high ROI, grows sales, and builds shopper loyalty. Welcome. I'm in the process of redesigning my Resources page on my [...]

11 09, 2018

SECRETS 085 Revitalizing a tired category using advanced strategies with Adam Lowry of Ripple Foods and Method

By |2019-03-14T17:46:22-06:00September 11th, 2018|Category Leadership, Podcast|

Retailers need and want brands to step up and become category leaders. Today's story is proof these advanced strategies work giving both brands and retailers a competitive advantage helping brands get their products into the hands of more shoppers. Welcome. I want to remind you that there's a free downloadable guide [...]

20 08, 2018

Category tactics to increase sales – how to go from strategy to action

By |2018-08-22T10:42:17-06:00August 20th, 2018|Category Leadership|

Shoppers have virtually unlimited number of choices when it comes to where they shop and how they shop. It is therefore critical that they have consistent, clear, easy to understand messaging that resonates with shoppers. This all begins with where and how retailers merchandise key categories in their stores. The foundation of this strategy [...]